Dabur Vatika(Ravish Roshan,9968009808)

STUDENT- PGDM INSTITUTE OF MANAGEMENT STUDIES, NOIDA ,[object Object],[object Object],(mail ur comments, please)

ANSOFF’S PRODUCT MARKET EXPANSION GRID

MARKET PENETRATION ,[object Object]

MARKET DEVELOPMENT ,[object Object],[object Object]

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Marketing strategy Of Dabur Vatika Hair Oil Submitted by: PoojaTripathi RavishRoshan Ravi Sharma Saurav Sharma Sumit Panwar Sadhna Yadav Submitted to. Miss.Supriya Saxena .

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SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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[object Object],By offering hair oil that combined the benefits of natural products in a single pack, Vatika created a niche for itself as the ‘total hair care ’ brand.

PROMOTION: Vatika Hair Oil’s first promotion : It focused on the key benefit – beautiful hair without hair problems – that came about as a result of the extra nourishment through the value addition of henna, amla and lemon-derived additives .

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OVERVIEW OF VATIKA: ,[object Object],[object Object],It was joined in 1997 by Vatika Henna Cream Conditioning Shampoo and later, in 2000 , by Vatika Anti-Dandruff Shampoo .

Events ,[object Object],[object Object],3-Mover’s and Shakers’– the popular TV show.

Celebrity Endorsements : communicated through campaigns featuring icons such as Mandira Bedi, Shefali Chhaya Sudha Chandran . featured personalities like Aditi Govitrikar, Preeti Jhangiani Shweta Jaishankar. Rani Mukherjee - current brand ambassador.

RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object]

NEW DABUR ENTITY ,[object Object],[object Object],[object Object]

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Dabur Vatika(Ravish Roshan,9968009808)

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