Is your business prepared for a crisis? Learn why and how you should prepare any business crisis situation.

2. Warren Buffett Said It Best:
“
It takes 20 years
to build a
reputation and
five minutes to
ruin it.”

3. Startling Business Facts:
More than half of U.S. companies report
having had a crisis that resulted in negative
media coverage.

4. Startling Business Facts:
57%
of U.S. companies
don’t even have a
crisis plan in place.

5. Startling Business Facts:
65%
of business decision
makers believe new
media has made
managing crises
more difficult.

6. Startling Business Facts:
Only
28%
of corporate executives
are confident that their
company’s crisis plan
would be executed
effectively.

7. Startling Business Facts:
41%
of companies that dealt
with a crisis experienced
a drop in revenue.

8. So What Do You Do?

9. Be Proactive Not Reactive
Circle of Concern
Circle of Concern
Circle of
Influence
Circle of
Influence
Proactive Focus
Reactive Focus

10. Ask Yourself 3 Questions:
• When a crisis hits, will your company be ready?
• Do you know what you
will do?
•Do you have a plan?

11. What Direction Should You Take?
DIY
S
olu
tio
n
d
bri
Hy
t
tan
ul
ns
Co
y
Apath
Professional

12. Food For Thought:
“Unfortunately, the court of public
opinion often renders its verdict
within 24 hours after the first reporter
calls or the first TV camera goes on,”
says Cheryl Miller, chief executive
officer at At The Table Public
Relations. “How you handle a crisis
in the first 24 hours sets the tone
of what all future coverage and
opinions will look like on this subject.”

13. A Final Thought to Consider:
By failing to
prepare you are
preparing to fail”
“
- Benjamin Franklin

14. Seek Professional Advice
Still
Confused

15. We are Specialists in
Crisis Planning and
Management
Cheryl Miller
Phone: (813) 251-4242
Cell: (813) 240-2664
Email: cmiller@AtTheTablePR.com
301 W. Platt Street, Suite 414
Tampa, FL 33606
www. AtTheTablePR.com