Social media will grow as an information channel across the enterprise. That and other 2013 social media engagement predictions from Attensity. http://blog.attensity.com/?p=5282

1. Attensity’s Top 5 Predictions for Social Media Engagement Trend in 2013 (Part 2) | Attensity Blog 12/21/12 10:08 AM
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Attensity’s Top 5 Predictions for Social Media
Engagement Trend in 2013 (Part 2) (/?p=5282) Our Tweets
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December 21st, 2012 Author: Catherine van Zuylen • No Comments
attensity (https://twitter.com/intent/user?
Tags: predictions (/?tag=predictions), Social Analtyics (/?tag=social-analtyics), Social CRM (/?tag=social-crm), Social Media (/?tag=social-media)
screen_name=attensity) Emphasis on real-
time, real-world engagement will be
Welcome back! In Part 1 (http://blog.attensity.com/?p=5276) of this article on social media engagement, I described prompted by mobile #socialmedia
(http://twitter.com/search?
Attensity’s predictions related to the shift in social media “ownership” and mobile usage. Now read below for three more q=%23socialmedia) usage
trends we see in the next year. blog.attensity.com/?p=5276
(http://t.co/xYuX8ekb) Our 2013
predictions. #scrm
(http://twitter.com/search?q=%23scrm)
yesterday
3. A desire will grow to standardize on one “social media tool to rule them all.” (https://twitter.com/attensity/status/28181254532772659
· reply (https://twitter.com/intent/tweet?
in_reply_to=281812545327726592) · retweet
In 2012, we have seen a shift from different departments within an enterprise using separate systems for publishing, (https://twitter.com/intent/retweet?
tweet_id=281812545327726592) · favorite
marketing, and engagement, to an increasing number of Request for Proposals, driven by the office of the CIO, where (https://twitter.com/intent/favorite?
tweet_id=281812545327726592)
there is a strong desire to have one vendor for social media analytics and engagement across the enterprise.
attensity (https://twitter.com/intent/user?
The next year will see this trend only continue to grow. Couple this with greater number of social media screen_name=attensity) What's in store for
#socialmedia (http://twitter.com/search?
communications, and you’ll see sophisticated solutions that “weed through the noise” yet “never miss a tweet” q=%23socialmedia) engagement trends in
becoming more valuable” — solutions that can automatically “read” communications, route them into queues, and then 2013? blog.attensity.com/?p=5276
(http://t.co/xYuX8ekb) Our VP @catevz
report on top complaints, compliments, and sentiment. (http://twitter.com/catevz) shares her top
predictions for the next year
2 days ago
(https://twitter.com/attensity/status/28144304422453248
· reply (https://twitter.com/intent/tweet?
4. There will be more than just the Big 3 social media channels to consider. in_reply_to=281443044224532480) · retweet
(https://twitter.com/intent/retweet?
tweet_id=281443044224532480) · favorite
The question used to be: Who will win? Twitter, Facebook or Google Plus? 2012 saw an explosion of social media (https://twitter.com/intent/favorite?
tweet_id=281443044224532480)
systems, from an increased use of forums and communities, to specialized check-in sites like GetGlue and Viggle, to
expanded use of services like Instagram, LinkedIn, and Pinterest. attensity (https://twitter.com/intent/user?
screen_name=attensity) Thrilled to
announce that Attensity #VoC
For businesses that engage in social media, the bottom line is that social networks are multiplying like rabbits. In 2013, (http://twitter.com/search?q=%23VoC)
to stay on top and engage customers, a sophisticated social media management system is essential. CommandCenter has been named Enterprise
Product of the Yr in @bestinbizawards
(http://twitter.com/bestinbizawards)!
bestinbizawards.com/2012-winners-p…
(http://t.co/QuuQk8uN)
5. Social media will grow as an information channel across the enterprise. 3 days ago
(https://twitter.com/attensity/status/28108399990291251
· reply (https://twitter.com/intent/tweet?
No longer is social media just about marketing, or even customer care. 2012 saw legal, HR, sales, and other in_reply_to=281083999902912512) · retweet
(https://twitter.com/intent/retweet?
departments getting in on the act, with the requirement to have information delivered to them via the tools they most tweet_id=281083999902912512) · favorite
(https://twitter.com/intent/favorite?
commonly use. For example, potential liability issues might need to be routed to Outlook for legal response. Sales tweet_id=281083999902912512)
might want to see leads in their SFA system, while product managers want to see product feature requests logged as
tickets in their Jira system.
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In 2013, social media systems will be more about routing, tracking, and workflow than simply about being a desktop UI Attensity’s Top 5 Predictions for
that everyone logs into. Social Media Engagement Trend in
2013 (Part 2) (/?p=5282)
Attensity’s Top 5 Predictions for
Social Media Engagement Trends in
So, what do you think? What trends and challenges do you see within your organization that will impact the way you 2013 (Part 1) (/?p=5276)
use social media in 2013? I’d love to see your comments!
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Maria Ogneva (http://blog.attensity.com/?
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