Social Media Seminar at RGU by Hannah Gibson

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Social Media Hannah Gibson Account Manager Attacat Internet Marketing

Pay-per-click (Google AdWords, AdCenter, YSM)

Where are your target audience using social platforms

What platforms will get best exposure ,[object Object]

Define your goals – x no. of followers, x no. of tickets sold for next gig, x no. of album sales

How will you measure success of campaign

Measuring impact & reach,[object Object]

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Social Media Seminar at RGU by Hannah Gibson

1. Social Media Hannah Gibson Account Manager Attacat Internet Marketing

3. Services

4. Pay-per-click (Google AdWords, AdCenter, YSM)

5. Search Engine Optimisation

6. Google Analytics

7. Conversion Rate Optimisation

8. User Testing

9. Social Mediawww.attacat.co.uk

10.

11. Measuring

12. Types of social sites

13. Website/blog

14. Facebook

15. YouTube

16. Twitter

17.

18. Define messaging

19. What types of media should you use

20. Where are your target audience using social platforms

21.

22. What are you going to say?

23. Who is going to say it?

24.

25. Define your goals – x no. of followers, x no. of tickets sold for next gig, x no. of album sales

26. Awareness

27. How will you measure success of campaign

28.

29. Free

30. Install on own website

31. Tracks all traffic sent to the site

32. Ability to set 'goals'

33. URL shortening tools (bit.ly)

34. Free

35.

36. Video Sharing

37. Photo Sharing

38.

39. Video Sharing

40. Image Sharing

41. Social Networks

42.

43. popularity of site

44. demographics

45.

46.

47. WordPress, Blogger, Weebly

48. Customisation – look and feel

49. Add basic content pages

50. Homepage, About us, Contact, Blog, Gallery, Videos

51. Add links to social pages

52.

53. Location

54. Age

55. Similar music interests

56.

57.

58.

59. Setup by organisation itself

60. More control over content

61. Customisation of page

62. Can't message all fans

63. Have to select people individually to invite

64. Group

65. Setup by anyone with interest in subject

66. Content is added by any member of group

67. Cannot customise look of page

68. Can message all members

69.

70. Bespoke landing page

71. YouTube Channel

72. Events tabs

73. iFrames

74. Find out how to create custom pages http://www.attacat.co.uk/brain/facebook-pages-iframes-for-non-developers

75.

76. Friends & family

77. ‘like’ other band pages

78. Competitions

79. giveaways

80.

81.

82.

83. Description – sensible description, can also add links to website

84. Tags – include band name, music genre (use one from ‘popular genres’)

85.

86.

87. Photo – use logo or photo of band

88. Follow friends, family, bands you like

89. Find people with similar interests in music etc

90.

91. Search for 'Aberdeen' or 'Aberdeen music' etc

92. Easier to engage with people in local area, common interests

93. Retweet links to content, videos etc you think you're followers with appreciate

94. Hashtags # use them properly or not at all

95.

96. Free application

97. Search columns

98. Link up with bit.ly

99. Facebook – not so good with TweetDeck

100. Social mention

101.

102. Consider your audience

103. Multiple applications that can be used, pushing to all platforms is not right

104.

105. Post regularly but don't overdo it

106. Show appreciation to audience

107. Monitor

108. MeasureNeed help? Get in touch! @attacat_han

Social Media Seminar at RGU by Hannah Gibson

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