Business is about profit, bottom-line results, success, winning, etc. Coaching is about creation, feeling, change, being in relation, trust, self-reflection, self-realisation, etc. How can the humanistic coaching with its soft tools serve the needs of the corporate world? How coaching can be introduced in companies? How to implement coaching projects succesfully? How to create a coaching culture and why it is better than a controlling system? How does coaching raise the level of consciousness in leaders, and why it is good for the company and the society? You will not only get the answers to these questions but you will experience the tenderness and intimacy of a coaching session in a tangible way.

1. Coaching for Business Results -
From personal to societal evolution
Belgrade, 05/03/2015
Antónia Nemes, Péter Generál

2. Introduction
Péter Generál
Partner, PCC, AOEC Accredited Professional Executive Coach - GROW OD Group,
Hungary
ICF Professional Certified Coach, Leader of GROW Group’s accredited, Integrative
Coach Programme
Coaching areas: Executive, Business, Skill, Life, Team coaching
Coaching Hours: Comply with MCC qualification in number (according to ICF
ranking)
Applied methodology: Cognitive Behavior Coaching, NLP, TA, Gestalt, Relaxation,
visulalisation techniques.
Antónia Nemes
ACC Coach, Consultant, Trainer, Co-author of gender-themed books, trainer at the
Grow integrative coach training
Coaching areas: individual coaching and training, executives, leaders working in
job-share
Coaching hours: Comply with PCC qualification in number (according to ICF
ranking)
Applied methodology: Integral Theory, TA, relationship dynamics, Gestalt

3. Coaching is a results oriented, fully personalized development process.
In coaching we partner with clients in a thought-provoking and
creative process that inspires and supports them in maximizing
their personal and professional potential.
Coaching is a results oriented, fully personalized development process.
In coaching we partner with clients in a thought-provoking and
creative process that inspires and supports them in maximizing
their personal and professional potential.
A possible definition of coaching

4. Identity model

5. Integrated Identity model – client, coach, corporation

6. Introducing coaching to an organization
Strengthening /
Enchancing new
structures
Supporting a
specific
development
initiative
Dealing with
an individual
challenge
Enabling
cultural
change
Enchancing
team
performance
Coaching should be considered of your issue is…

7. Ways of introducing coaching
External coaches
Internal coaches
Line managers with coaching perspectives
HR / Learning
Other

8. From subjective experience to measureable success
Coach’s
effect /
competency
Subjective
experience
of coachee
(leader)
Inspiration
and
behavioural
change
NEW leader
behaviour
Effect on
excitement
Changein
organization/
environment
Individual
behavioural
measures (eg.
360°, AC, DC..)
Subjective
measures
Organizational KPI-s
(eg. Performance,
engagement)

9. Hungarian coaching research results 2014
• 280 respondants
• 61% of the panel regularly use coaching
• 87% have positive feelings about coaching
• Two-thirds have been using coaching since 2010
• 50% use it regularly, not just occasionally
• Main reasons for using coaching:
• As a tool of personal development, making the most of
colleagues
• As a solution for performance problems
• As a motivational tool for keeping a colleague

10. Hungarian coaching research results 2014
• Most common topics in a coaching process (in the order of
frequency):
Developing leadership skills, promotion, time management, burn-
out
Conflict handling, stress management
Communication, carreer management, personal branding
• A coaching process usually includes 5-6 sessions, but 9-10 is
frequent as well
• 80% of respondant companies provide coaching only for top
managers
• More than half of the companies use internal coaches as well

11. Hungarian coaching research results 2014
• Traits of internal coaches:
• 58% are experienced leaders, not working especially as coaches
• 93% took part in specific coaching training
• Work in cooperation with external coaches, and third of them works
as a freelancer too
• The most important factor in choosing a coach: sympathy
• An ordinary Hungarian coach is:
• 44 years old
• 69% a woman
• 69% from Budapest
• 98% has a diploma (50% in finance, 40% in pedagogy)
• has less than 5 clients at once
• Average fee per hour:
• Life coaching: 40 EUR
• Business coaching: 80 EUR
• Executive: 135 EUR