1. Managing Social Media Tools:
Only as good as your last tweet
Ann Treacy
broadband.mnrem.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

2. Agenda
• Understanding Interactions (Edges)
• Create a Calendar & Plan
• Using the Tools
• Hootsuite
• Building a Balance
• Common Sense
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

3. Social Media is social –
interaction is good, popularity is
good.
You decide which you want.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

4. Lifespan of Info
• Facebook Post – 3 hours
• Twitter – 2 hours
• LinkedIn – a week
• Google+ – unknown
• Exception - events
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

5. When to post?
• Optimal time of the day to get ReTweets is
5:00PM
• Content posted later in the day gets more likes
and shares.
• Peak posting time for likes and share is 8:00PM
• Peak share time is 6:00PM
• Saturday and Sunday have the like percentage
• 33% of Facebook postings are mobile
BUT….
http://www.inboundmarketingagents.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

6. How often should you post?
• Facebook Post – 1-2 times a day
• Twitter – 5-10 times a day
• LinkedIn – weekly
• Google+ – 5 times a day BUT….
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

7. Value is in quality, not quantity!
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

8. What is Edgerank?
• Affinity: built by repeat
interactions with a
Brand's Edges.
• Weight: comments have
a higher value than
Likes.
• Time Decay: the older it
is the less valuable it is. http://whatisedgerank.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

9. Create a Calendar
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10. Create a Plan
• Use the blog as the Tweet
base for content
• Amplify via Social
Media LI Blog FB
• Tools are available
G+
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

11. Use the Tools
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

12. WordPress.com
• Setup Publicize
Settings
• Use #hashtag to
catalog post
• WordPress.org?
– http://leenk.me
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

13. Facebook Scheduler
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14. Twitter Apps
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15. HootSuite
Manage all of your social networks
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

16. Setup Social Networks
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17. The Dashboard Social Media Channels
Place
To
Interact
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18. Queuing a Post
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19. Other
features…
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

20. Hootsuite
Pros Cons
• Easy to do in advance • Doesn’t score as well with
• Easy to manage multiple Edgerank
personalities • Queued posts can be
• Easy to analyze wrong!
• Easy to share • Not there for immediate
responsibilities interaction
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

21. Build a Balance
• Schedule some posts (based on blog articles
for example)
• Be spontaneous – serendipity works!
• Share, Retweet, Repost, Pin
• Reply and post on other walls
• Do what works for you!! Scheduled
Spontaneous
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

22. Tips
• Recognize that each media is different
• Consistency throughout is good; verbatim
messages isn’t
• Track success – to replicate and focus
• Go mobile – Tweet from the DMV
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

23. QUESTIONS?
If you have an interest in further training on in your area,
please let us know.
Session will be posted online:
http://www.mnrem.com/blog/
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.