Check out the transcript to the last #AtomicChat Twitter chat hosted on Monday June 2, 2014, with special guest Gail Gardner of GrowMap.com.

1. EVERY MONDAY at 9PM EST/8pm CST/6pm pst
#ATOMICCHAT
ATOMICREACH.com
#ATOMICCHAT
June 2, 2014
BLOGGER OUTREACH
& ENGAGEMENT
Why is blogger outreach & influencer
engagement hot topics for businesses?
What do you think about the Klouts and
Kreds of the world?
What is a good blogger outreach
process?
How is influence measured?
What tools are there for blogger
outreach?
@GROWMAP
special guest:
Gail Gardner @GrowMap
With PPC prices climbing & organic traffic harder to come by, brands are focusing more on blogger
outreach to get exposure #AtomicChat
Gail Gardner @GrowMap
Brands and #SmallBiz need to focus on identifying where their target audience already is & get
influencers to recommend them #AtomicChat
Gail Gardner @GrowMap
Before you start looking for blogs, define your goal and who your target audience is very clearly.
#AtomicChat
Gail Gardner @GrowMap
Once I know that, I create lists in Inkybee & start running keyword searches. Preliminary results tell me
what blogs to keep #AtomicChat
Gail Gardner @GrowMap
Algorithms measure numbers: how many followers, how many retweets, how many comments. That is
only where you start #AtomicChat
Gail Gardner @GrowMap
A better way to find influencers is to ask someone in the niche you’re interested in who they read, follow
& share #AtomicChat
Gail Gardner @GrowMap
Compile resources: best images, videos, talking points. Give them specifics to get posts you really like.
Discuss promotion #AtomicChat
Rachel Miller @rachelloumiller
Blogger and influencer marketing is cheaper and more effective than PPC and other forms of traditional
marketing #AtomicChat
Gail Gardner @GrowMap
Both Klout and Kred can be useful. Klout is more volatile - spiking if I interact with someone “famous” &
then dropping again #AtomicChat
Gail Gardner @GrowMap
I like Kred better because you get both Influence & Engagement numbers & more importantly influence
by niche / vertical #AtomicChat
Josepf Haslam @Josepf
I think Kred is most plausible #AtomicChat
Josepf Haslam @Josepf
Kred also does a better job of showing the micro-segments that someone influences #AtomicChat
Josepf Haslam @Josepf
Google works well to identify influencers, never hurts to see what bloggers Google thinks are top 10 for
a micro-segment #AtomicChat
Ira Haberman @irahaberman
Your audience is NOT just a target demo, consider their knowledge around a topic, and what will make
them engage. #atomicchat
Christine Pantazis @CPantazis
I also like to make sure that the bloggers voice / personal brand isn’t negative or carries negative
sentiment. #Atomicchat
Gail Gardner @GrowMap 15h
Klout measures fame more than influence @rachelloumiller While someone w/ huge numbers MIGHT
be influential they aren’t always. #AtomicChat
Robert Moore @MediaLabRat
Create a matrix for your own influence ranking...those scores R like using someones height to
determine how smart they are :) #atomicchat
Olivia Roat @OliviaCRoat
Influencers have the trust of the communities they’re involved in, too. #atomicchat
Erika Heald @SFerika
Bloggers and influencers are great folks to partner with to create compelling content, build community.
#atomicchat
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