Rapid concept development bolster up the organisation's agility

1. AGILE CREATIVITY
AGILE EDGE SEMINAR – LONDON, MARCH 2ND 2010

2. Mark Lewis
Digital strategy &
concept development
twitter.com/mmark

3. THE DAYS OF ’PLAN
YOUR WORK AND
WORK YOUR PLAN’
ARE GONE.

4. ARE YOU DOING
THE RIGHT THINGS
OR DOING
THE THINGS
RIGHT?

5. ”MARKETS WIN OVER
COMMAND & CONTROL, NOT
BECAUSE OF THEIR EFFICIENCY
AT RESSOURCE ALLOCATION IN
EQUILIBRIUM, BUT BECAUSE OF
THEIR EFFECTIVENESS AT
INNOVATION IN
DISEQUILIBRIUM.”

6. Industrial management
! Value from similarity
! Seek valuable consistency
! Strive for predictability
! Avoid surprises

7. Innovative management
! Value from difference
! Seek valuable inconsistency
! Avoid predictability
! Surprise and delight

8. REPLICATE OR
RECONCEIVE

9. EMBRACE
UNCERTAINTY

10. AGILE CONCEPT
DEVELOPMENT

11. Insights Ideation
Concept Sorting
definition

12. 1. INSIGHTS

13. CHANCE FAVOURS
THE PREPARED
MIND

14. STRATEGIC

15. MARKET RELATED

16. USERS

17. TRENDS & DRIVERS

18. COMMUNICATION

19. TECHNOLOGY

20. Insights Ideation

21. GOALS
CHALLENGES
USERS
TRENDS & DRIVERS

22. 2. IDEATION

23. VARIATION AND
SELECTIVE
RETENTION

24. IDEA
DEVELOPMENT

25. 3. SORTING IT OUT

26. TISSUE MEETING

27. EVALUATION
MATRIX

28. QUALITATIVE
MEASUREMENT

29. 4. DEFINING THE
CONCEPT