Atmel Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, today announced Samsung has selected Atmel’s AVR® microcontroller-based sensor hub solution for its latest flagship smartphone, the Galaxy S4, making it among the most responsive smartphones on the market today. Featuring a 4.99-inch touchscreen with a full 1080p resolution, 2600 mAh battery, quad-core processor and a 13-megapixel dual-shot camera, the recently launched Samsung Galaxy S4 is packaged in a thinner, lighter form factor than its predecessors. The Galaxy S4 has increased awareness of its surroundings through a number of sensors that detect motion including an accelerometer, RGB light, digital compass, proximity, gyro, humidity, barometer and gestures. The Atmel® sensor hub management MCU gathers and processes data from all the connected sensors in real-time, providing a better user experience for a range of applications including gaming, navigation and virtual reality. Atmel’s sensor hub MCU lowers the overall system power consumption, using picoPower® technology, to enable longer battery life in the device. "Our customers have come to expect the ultimate experience from our flagship Samsung Galaxy smartphones,” said Sueng-jun Park, Senior Engineer, Samsung Electronics. "For that reason, we selected the Atmel sensor hub MCU to ensure the motion-related applications, including gaming, navigation and virtual reality, are hyper sensitive to real-time direction and orientation. We are excited to bring this new, innovative capability to the market in a way that we feel will enable far more responsive and intuitive applications and personal experiences." "Samsung’s new Galaxy S4 illustrates how motion sensing is an important function in the new device," said Ingar Fredriksen, Senior Director of Flash-based Microcontrollers, Atmel Corporation. "With a sensor hub management solution, Atmel allows Galaxy S4 users the ability to enjoy applications requiring real-time motion sensing, without ever compromising battery life. We look forward to teaming with Samsung on future designs." Atmel picoPower technology: www.atmel.com/picoPower Atmel sensor hub solutions: www.atmel.com/microsite/maxtouch_sseries/sensorhub Atmel maXTouch Technology: www.atmel.com/maxtouch Atmel YouTube Channel at www.atmel.com/youtube Twitter: www.atmel.com/twitter LinkedIn: www.atmel.com/linkedin Facebook: www.atmel.com/facebook

1. ⎯ More ⎯
Atmel Corporation • 1600 Technology Drive • San Jose CA 95110 • Phone (408) 441-0311 • Fax (408) 487-2600
N E W S R E L E A S E
Samsung Selects Atmel’s Low-power Sensor Hub MCU for Galaxy S4
For More Responsive End-User Experiences
Sensor Hub Management Solution Featuring Atmel picoPower Technology Gives Galaxy S4 Users
the Ability to Enjoy Real-time Sensor Data and Lower Power Consumption
SAN JOSE, CA, May 13, 2013—Atmel Corporation (NASDAQ: ATML), a leader in microcontroller
(MCU) and touch technology solutions, today announced Samsung has selected Atmel’s AVR®
microcontroller-based sensor hub solution for its latest flagship smartphone, the Galaxy S4, making it
among the most responsive smartphones on the market today.
Featuring a 4.99-inch touchscreen with a full 1080p resolution, 2600 mAh battery, quad-core
processor and a 13-megapixel dual-shot camera, the recently launched Samsung Galaxy S4 is
packaged in a thinner, lighter form factor than its predecessors.
The Galaxy S4 has increased awareness of its surroundings through a number of sensors that detect
motion including an accelerometer, RGB light, digital compass, proximity, gyro, humidity, barometer
and gestures. The Atmel®
sensor hub management MCU gathers and processes data from all the
connected sensors in real-time, providing a better user experience for a range of applications including
gaming, navigation and virtual reality. Atmel’s sensor hub MCU lowers the overall system power
consumption, using picoPower®
technology, to enable longer battery life in the device.
“Our customers have come to expect the ultimate experience from our flagship Samsung Galaxy
smartphones,” said Sueng-jun Park, Senior Engineer, Samsung Electronics. “For that reason, we
selected the Atmel sensor hub MCU to ensure the motion-related applications, including gaming,
navigation and virtual reality, are hyper sensitive to real-time direction and orientation. We are excited
to bring this new, innovative capability to the market in a way that we feel will enable far more
responsive and intuitive applications and personal experiences.”

2. ATMEL NEWS RELEASE May 13, 2013
Atmel Corporation • 1600 Technology Drive • San Jose CA 95110 • Phone (408) 441-0311 • Fax (408) 487-2600
“Samsung’s new Galaxy S4 illustrates how motion sensing is an important function in the new device,”
said Ingar Fredriksen, Senior Director of Flash-based Microcontrollers, Atmel Corporation. "With a
sensor hub management solution, Atmel allows Galaxy S4 users the ability to enjoy applications
requiring real-time motion sensing, without ever compromising battery life. We look forward to teaming
with Samsung on future designs.”
More Information
Atmel picoPower technology: www.atmel.com/picoPower
Atmel sensor hub solutions: www.atmel.com/microsite/maxtouch_sseries/sensorhub
Atmel YouTube Channel: www.atmel.com/youtube
Blog: http://atmelcorporation.wordpress.com
Twitter: www.atmel.com/twitter
Facebook: www.atmel.com/facebook
About Atmel
Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of
microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and
radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP)
technology portfolios, Atmel is able to provide the electronics industry with complete system solutions
focused on industrial, consumer, communications, computing and automotive markets.
© 2013 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof, AVR
®
, picoPower
®
and others are registered
trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.
Press Contact:
Agnes Toan, PR Manager
Tel: (+1) 408-487-2963, Email: agnes.toan@atmel.com