Explore the shifting landscape of product design, including which skill sets are needed for the new era and how to integrate them - helping your company become a "gazellephant".

1. Now That Your Products
Can Talk, What Will
They Tell You?

2. The old world of
“dumb” products
Doesn’t listen Can’t adapt or learn

3. In this world,
direct feedback
is the only way
to know what
customers want
Social media
Online reviews
Unreliable
Biased
Slow
Costly
Surveys
Focus groups
Customer feedback

4. Products are evolving—
and listening
Where am I
being used?
How am I
being used?
Who is using me?

5. Now that products
are listening,
here’s what they’re
telling you
Product and
service
innovation
Process
innovation
Proactive
customer
service
New
customer
experiences

6. A shift is
under way
From product-centric…
…to
experience-
centric

7. Your choice
may be the
flavor of
the future
Example

8. Connected
tractors sense the
environment
Example

9. Smart products
enhance our
experience
at home and
beyond
Example
Top smart home categories:
Security and
control
Energy and
lighting
Smart entertainment
and connectivity
Smart
appliances

10. Cars that listen
and respond
will get us there
happy and safe
Example

11. Example
Even your food
may have had a
conversation
or two on its way
to your plate

12. More than
a product…
…a platform
Example

13. When asked what their
business appetite for
products that talk is
63% of people said
important or extremely
important, yet only 5%
said it's already part of
their core capabilities.*
*Survey results from MIT Sloan Management Review Webinar,
Now That Your Products Can Talk, What Will they Tell You?, April 15, 2016

14. Ways of thinking
and working need
to evolve
Today
Pricing based on
initial cost…
Design focus on
physical products…
Innovation = new product…
Technology as an
afterthought…
The way forward
…to lifetime value
…to data-driven products
and experiences
…to adaptive products
…to technology
core to design

15. A new kind of team
will shape the future
Product officer
Design innovative
products
Data equity officer
Monetize data
Experience officer
Design innovative
experiences

16. For more information about talking
products and A.T. Kearney's digital
transformation practice, visit:
www.atkearney.com/digital-transformation