Essie presentation

essie nail polish Brand Analysis Alexandra Fernandez-de-Castro, Samantha Kimmel Emily Siagel, Angela Tisone

agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

category overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

essie: brand overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

essie: positioning ,[object Object]

competitive analysis: OPI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

competitive analysis: china glaze ,[object Object],[object Object],[object Object],[object Object],[object Object]

swot analysis for essie S T W O ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

methodologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

key insights ,[object Object],[object Object],[object Object],[object Object]

findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

qualitative findings ,[object Object],[object Object],[object Object],[object Object]

target audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

challenges & objectives ,[object Object],[object Object]

brand essence ,[object Object],[object Object]

the big idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

support ,[object Object],[object Object],[object Object],[object Object]

current and desired responses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

executional considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

concluding remarks ,[object Object],[object Object],[object Object],[object Object],[object Object]

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