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ABOUT VELTI
Founded in 2000
Dusseldorf
Germany
Athens*
Greece
Dubai
UAE
+5
sales
offices
*HQ and development center
140 employees
50% of them are
Software Engineers,
BI Analysts and
Data Scientists
Main office locations
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ENGINEERING INTELLIGENT MOBILE MARKETING
Velti is a leading provider of innovative mobile-centric marketing,
customer retention and content based solutions.
Combining its innovative technology and unique business
expertise with the power of today's data science, Velti enables
personalized communication, spanning the full customer
lifecycle
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ENGINEERING INTELLIGENT MOBILE MARKETING
Focus on problems related to marketing and sales
Software Engineering and Machine Learning
Challenging Real world problems, reflect directly on visible results and revenues
Multiple Products for targeted mobile campaigns
Customer retention and engagement solutions
Next generation interactive two–player trivia quiz and games
Gamified campaigns
AI Adaptive Recommendations Engine for personalized Next-Best-Action
campaigns
Currently building a new platform
Modern Microservices architecture, latest frameworks
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WHAT IS DAEDALUS
VELTI’S ARTIFICIAL INTELLIGENCE RECOMMENDATION ENGINE
DAEDALUS is an Artificial Intelligence based smart system
that uses advanced predictive analytics and machine-learning
algorithms to recommend the right type of communication
for each end customer at any time, improving customer
experience and maximizing the performance of mobile
marketing campaigns .
Daedalus AI has been used to optimize the performance of
hundreds of mobile campaigns for operators worldwide with
impressive results.
+50%
CONVERSION
RATE
-25%
SMS
BROADCASTS
Outperforms
campaigns
deployed by
business experts
100%OF THE TIMES
Explores
THOUSANDS
of different campaign
options in a fraction
of the time it would
take a business expert
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ENGINEERING & MACHINE LEARNING PROJECTS
Our Products support automation of the ML Pipeline
Data integration & data cleaning infrastructure
Feature engineering - hundreds of features!
Ability to define complex business constraints/rules
Automated scoring and execution of campaigns
Extraction of training datasets and re-train of our AI models
Data analytics and reporting
Declarative specification of ETL pipelines for data extraction and generation of
reports, executed on Spark cluster
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ENGINEERING & MACHINE LEARNING PROJECTS
Propensity modeling and Next-best action decision making
Campaign type/message selection, reward selection, time slot selection
Optimization of billing schedules
Time series prediction problem / ranking problem
Hundreds of millions of billing attempts per project, dozens of projects
Optimization of Message text generation
Create engaging messages via text generation techniques and domain
knowledge
New exciting features/communication channels
Voice commands integration using smart speakers - Amazon’s Alexa
Integration with chat bots
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ENGINEERING CULTURE
We focus on building Products
stable, clean core codebase, easily extensible to support multiple
projects/clients
scalability: data, computational processing
new interesting technologies
We like to evolve
mentoring
code reviews twice a week across teams, discussions on new
tools/frameworks
Small flexible teams
close collaboration, great impact