Information Overload Phenomena

INFORMATION OVERLOAD

Summary
The customer sought information was articles, reports, studies on the ―Information overload
phenomena‖. The researcher has categorized information as Information overload, data traffic and
information consumption.

Comprehensive research was conducted as per customer requirements through separate searches. To
view details of the methodology undertaken and challenges encountered within the process of this
research: please click

The summary of the findings are as follows:
Section 1 - Information Overload

 In 2010, 1.2 zettabytes of digital information will be created, according to a new "Digital Universe"
study from IDC sponsored by IT firm EMC Corporation.

 International Data Corp. reports that the digital universe will hit 1.8 zettabytes (a zettabyte is 1 billion
terabytes) by 2011.

 Information Overload would be the 2008 ―Problem-of-the-Year.‖
 Overload costs the U.S. economy a minimum of $900 billion per year, it appears that it will be 2009’s
problem as well.
 Workers spend up to 50 percent of their day managing information.
Section 2 - Information Clutter
 Knowledge workers spend their days, according to Basex:
- 28%-Unnecessary interruptions followed by "recovery time" to get back on track
- 25%-Creating content-productive!
- 20%-Meetings-some productive, some not
- 15%-Searching for information (and an estimated 50% of searches fail)
- 12%-Thinking and reflecting
 Reducing the time wasted dealing with information overload by 15% could save a company with
500 employees more than $2 million a year. Cutting the wasted time by just 15% through
automation would save U.S. enterprises more than $270 billion.
 62 percent of professionals report that they spend a lot of time sifting through irrelevant
information to find what they need; 68 percent wish they could spend less time organizing
information and more time using the information that comes their way.
 In an 8.89-hour average workday, employees said they spent 7.89 hours conducting research,
attending meetings and searching for documents, the survey found.

Information Overload Reported on: 25-03-2010 athandz

Contd. Summary

Section 2 - Information Clutter Contd
 Conservative estimates by IDC suggest that an organisation with 1,000 employees wastes at least $2.5
million per year by failing to find existing information, searching for outdated information, or
recreating information that is outdated and poorly designed.
 Highlights of the average number of hours spent globally per week by knowledge workers on the four
main business activities include: 9.00 hours a week is spent on preparing, running and
summarising actions for meetings while 6.78 hours are spent managing and consolidating
information such as documents, emails and web research.
 UK comes last in information management, spending 7.08 hours per week, with France spending
6.69 and Germany 5.91 hours.
Section 3 - How Information Overload Affects Employers
 Harvard Business Review found that the average worker today spends 40% of the work day merely
processing information. This translates into only 60% of the average work day being spent on true
value creation activities. 40% of the payroll costs are spent handling the overload. The more time
spent on processing information and not creating value, the less a company earns.
 Employees lose 28% in distraction which is their time at full pay that they aren't producing any value
for the employer.
 Manager’s report spending an average of 42% of their time on administrative tasks.
 The administrative overload is greatest in Spain and the United Kingdom.
 The analysis also found that for every 1 point reduction in the amount of supervisors’ available time,
worker unproductive time falls by 0.1 percentage points.
Section 4 – Data Traffic
 The rapid growth of data consumption is real, has been observed by many operators.
 Growing problem of mobile data consumption vs. revenue: perhaps 100X growth of aggregate data vs.
2X growth of revenue (in the next 5 years)
 App Store, has defined a model of data services on demand that is widely appealing, with 500 M
downloads in less than a year of operation, establishing that there is a large market for data services.

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Contd. Summary

Section 5 - Information Consumption
5.1 U.S Information Consumption
 Roughly 3.6 zettabytes (or 3,600 exabytes) of information were consumed in American homes in 2008.
 The big winner is still television at almost 45 percent of our daily allowance, but the computer is a not-
too-distant second at about 27 percent.
 In all, we spend about 11.8 hours per day absorbing mass quantities of information, sometimes
multitasking in front of multiple screens simultaneously.
5.2 Metadata
 In 2008, non-textual media storage requirements (audio, music, images, and video) were an estimated
16 exabytes. (An exabyte is a billion Gbytes.)
 Subscription-based and download media sales totaled $3.3 billion in 2008
5.3 Data Superabundance
 Enterprise Data Growth in the next 5 years is estimated to be 650%
 80% of this data will be unstructured data
 40 exabytes* of unstructured new information will be generated worldwide in 2009
 IDC estimated the amount of data stored worldwide in 2007 was nearly 300 exabytes, and that this
number will grow ten-fold by 2011.

Methodologies and Challenges

 Search was directed towards details about Information Overload.
 The researcher has provided a global outlook of information overload from the productivity
perspective. However, most of the studies conducted mainly concentrated on USA.
 The researchers have extracted information from several sources. This was quite time consuming
as an extensive reading of articles were required.
 The researcher spent maximum time utilized for the query.

3


TABLE OF CONTENTS
SUMMARY............................................................................................................................................. 1

SECTION 1 – INFORMATION OVERLOAD .................................................................................... 5

SECTION 2 – INFORMATION CLUTTER ..................................................................................... 10

SECTION 3 – HOW INFORMATION OVERLOAD AFFECTS EMPLOYERS ......................... 22

SECTION 4 - DATA TRAFFIC .......................................................................................................... 24

SECTION 5 - INFORMATION CONSUMPTION ........................................................................... 27

5.1 U.S INFORMATION CONSUMPTION ................................................................................................ 27
5.2 METADATA ................................................................................................................................... 29
5.3 DATA SUPERABUNDANCE ............................................................................................................. 30

FEEDBACK .......................................................................................................................................... 32

WANT TO KNOW MORE DETAILS ABOUT OUR RESEARCH SERVICES? ........................ 32

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Section 1 – Information Overload
Article 1 - Zettabytes Now Needed to Describe Global Data Overload

Key Facts
 Humankind will generate over one sextillion bytes of digital information this year,
surging into the realm of the "zettabyte" as we create ever more electronic data.

 In 2010, 1.2 zettabytes of digital information will be created, according to a
new "Digital Universe" study from IDC sponsored by IT firm EMC Corporation.

 Even during the recession of 2009, the glut of digital information expanded 62
percent over the previous year to 800 billion gigabytes.
Source Date May 04,2010
Source http://www.technewsdaily.com/zettabytes-now-needed-to-describe-global-data-
overload-0513/

Article 2 - Data Glut! The Answer Is Innovation

Key Facts  Data is piling up fast at almost every business, from financial corporations to
online shopping sites. Security log files, network events, transaction records. e-
mail and more are flooding firms with information.
 International Data Corp. reports that the digital universe will hit 1.8
zettabytes (a zettabyte is 1 billion terabytes) by 2011.
 That’s a tenfold increase in the next five years. IDC says growth is running at an
annual rate of 60 percent. And the cost of data management is significant
 At Teradata we’re committed to innovation that’s keeping companies a couple
of steps out in front of the data information glut.
 Teradata 13, our latest data warehouse database, reveals our deep commitment to
engineering excellence that provides a powerful system to work with the wide
variety of data that are pounding enterprise IT data systems.
Source Date February 15, 2010
Source http://www.basexblog.com/2008/12/19/information-overload-now-900-billion-what-
is-your-organizations-exposure/

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Contd. Section 1 – Information Overload

Article 3 - Causes of Information Overload

Key Facts Information overload is one of the pressing issues of today’s increasingly fast-paced,
complex and communication-intensive business world. As we have seen from this
chapter, reducing information overload is also the responsibility of communicators and
not just of those receiving information.

Source Date March 2009
Source http://s3.amazonaws.com/ppt-download/informationoverload-090702133826-
phpapp02.pdf?Signature=gm5npY0NxXsaR0F%2BCykZW6jh3Vs%3D&Expires=127
3783849&AWSAccessKeyId=AKIAJLJT267DEGKZDHEQ

6



Article 4 - Calculating Information Overload – Find out Your Organization’s Cost

Key Facts  A year ago, Basex announced that Information Overload would be the 2008
“Problem-of-the-Year.”
 Now that we know that Information Overload costs the U.S. economy a
minimum of $900 billion per year, it appears that it will be 2009’s problem
as well.
 Information Overload causes:
- Markedly lower productivity,
- Diminished comprehension levels,
- Compromised concentration levels,
- Less innovation.
 According to a recent Basex survey, it also causes health problems: 35% of
knowledge workers experience work-related back and/or neck pain, carpal
tunnel syndrome, eye strain, headaches, or stress related symptoms.
Source Date January 13, 2009
Source http://www.iocalculator.com/
http://iorgforum.org/blog/2009/01/13/calculating-information-overload-find-out-your-
organizations-cost/

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Article 5 - Information Overload: Now $900 Billion

Key Facts  Information overload describes an excess of information that results in the loss of
ability to make decisions, process information, and prioritize tasks.
 It remains a key challenge for companies that operate in the knowledge economy
but it is nothing new. Indeed, it was very much on the minds of thought leaders of
an earlier information age centuries ago, including Roger Bacon, Samuel
Johnson, and Konrad Geßner whose 1545 Bibliotheca universalis warned of the
“confusing and harmful abundance of books” and promulgated reading strategies
for coping with the overload of information.
 Workers spend up to 50 percent of their day managing information, according to
a recent survey conducted by Basex of more than 3,000 knowledge workers, and
streamlining these processes can have a significant impact on productivity. But
determining the extent of the problem is the first step.
 Information Overload costs the U.S. economy a minimum of $900 billion per
year in lowered employee productivity and reduced innovation.
 Despite its heft, this is a fairly conservative number and reflects the loss of 25%
of the knowledge worker’s day to the problem. The total could be as high as
$1 trillion.
Source Date December 19, 2008
Source http://www.basexblog.com/2008/12/19/information-overload-now-900-billion-what-
is-your-organizations-exposure/

8



Article 6 - Six Communication Principles for Overload Environments

Key Facts We phrase these principles as paradoxes in order to motivate communicators to apply
those mechanisms carefully, e.g., balancing reduction and transformation based on
the specific communication context. Their sequence follows the goals of:
1. Getting attention.
2. Ensuring comprehension.
3. Fostering retention.

Source http://s3.amazonaws.com/ppt-download/informationoverload-090702133826-
phpapp02.pdf?Signature=gm5npY0NxXsaR0F%2BCykZW6jh3Vs%3D&Expires=12
73783849&AWSAccessKeyId=AKIAJLJT267DEGKZDHEQ

9


Section 2 – Information Clutter
Article 1 - Tackling Information Overload

Key Facts The compelling statistic: Basex estimates, based on data it has gathered, that
information overload costs the U.S. economy a minimum of $900 billion a year in lost
productivity and reduced innovation.

 Knowledge workers spend their days, according to Basex:
- 28%-Unnecessary interruptions followed by "recovery time" to get back
on track
- 25%-Creating content-productive!
- 20%-Meetings-some productive, some not
- 15%-Searching for information (and an estimated 50% of searches fail)
- 12%-Thinking and reflecting
 Simple ways to save time and to manage information overload.
- Breathe-Schedule breaks in your work routine.
- Simplify your schedule-Schedule meetings on specific days, leaving others
free.
- Back it up
- Declutter your desktop (both of them).
- Touch it once-and respond, file, or delete.
- Forget the free stuff (choose quality over quantity).
- Use your tools, such as your smartphone.
- RSS reprieve-Sign up with an aggregator.
- Manage mobile madness-Use a mobile device and deal with things as they
arise.
Source Date May 04, 2009
Source http://newsbreaks.infotoday.com/Spotlight/Tackling-Information-Overload-53712.asp

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Contd. Section 2 – Information Clutter

Article 2 - Growth of Enterprise Information

Key Facts  Each year the amount of information created in the enterprise, paper and digital
combined grows faster than 65%.
 Non-productive information work, such as reformatting documents or
reentering documents into computers, consumed more than $1.5 trillion in
U.S. salaries last year.
 Survey respondents spend as much as 26% of their time trying to manage
information overload.
 Respondents split their time evenly between dealing with paper and digital
information, but 71% prefer to deal with digital information.
 The amount of time U.S. information workers spent last year managing paper-
driven information overload cost $460 billion in salaries.
 Respondents whose companies do a good job managing information overload rate
technology as a significant help.
 Reducing the time wasted dealing with information overload by 15% could
save a company with 500 employees more than $2 million a year.

Source http://www.xerox.com/downloads/usa/en/n/nr_IDC_White_Paper_on_Information_O
verload.pdf

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Article 3 - The Hidden Coast of Information Work

Key Facts  Cutting the wasted time by just 15% through automation would save U.S.
enterprises more than $270 billion.
 For a company with 500 information employees, that amounts to more than $2
million a year.

verload.pdf

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Article 4 - Benefits of Integrating Paper and Digital

Key Facts  If their interactions with paper were eliminated entirely, they could save 40
minutes a day on average.
 Companies whose respondents most suffered from information overload could
gain an additional 48 minutes.

verload.pdf

13



Article 5 - Frequency of Information Overload

Key Facts  In a global survey IDC conducted in 2008, we found that 75% of workers in
more than 1,000 large organizations said they suffered from information
overload.
 Of those, 45% said they were ―overwhelmed.‖

verload.pdf

14



Article 6 - Types of Information Causing Information Overload

Key Facts  The old information types never seem to go away – paper forms, documents,
drawings, data base output, emails, faxes, files and records, and phone messages.
 Meanwhile, new forms have sprouted, from text and instant messages to blogs,
wikis, social networks, podcasts, digital images and sounds, and even digital
―stickies.‖

15



verload.pdf

Article 7 - Industries Facing Information Overload

Key Facts Areas that produced the most paper output from their information system seemed to
be accounting and finance, administrative and executive departments, marketing, and
customer support.

verload.pdf

16



Article 8 - Workers Struggle with Data Overload

Key Facts  Information overload is pushing workers to the brink and cutting into workplace
productivity, a recent survey by LexisNexis shows.
 The survey, which polled 650 employees in a variety of industries, found 68
percent of respondents wished they could spend less time organizing
information and more time using it. Another 85 percent said not finding the
right information at the right time was a significant time waster, while 62
percent said they spent a lot of time sifting through useless information.
 In an 8.89-hour average workday, employees said they spent 7.89 hours
conducting research, attending meetings and searching for documents, the
survey found.
 Mike Walsh, CEO of LexisNexis Legal Markets, said the results should
encourage businesses to invest in more efficient research technology and
tools.
 ―Companies that take action on this issue will realize higher employee
productivity and satisfaction,‖ Walsh said in a statement.

Source Date March 19, 2008/ December 2007
Source http://www.business-opportunities.biz/2008/03/19/workers-struggle-with-data-
overload/
http://www.lexisnexis.com/literature/pdfs/LexisNexis_Workplace_Productivity_Surve
y_2_20_08.pdf

17



Article 9 - How to Dig Out From the Information Avalanche

Key Facts  Seven out of 10 office workers in the United States feel overwhelmed by
information in the workplace, and more than two in five say they are headed for
a data “breaking point,” according to a recently released Workplace
Productivity Survey, commissioned by LexisNexis — a provider of business
information solutions.

Here’s a breakdown of the findings:
- 62 percent of professionals report that they spend a lot of time sifting
through irrelevant information to find what they need; 68 percent wish
they could spend less time organizing information and more time using
the information that comes their way.
- Workers admit that not being able to lay their hands on the right information
at the right time impedes their ability to work efficiently; 85 percent agree
that not being able to access the right information at the right time is a huge
time-waster.
- More than 40 percent of the survey participants indicate an inability to
handle future increases in information flow.
- While an average workday for white-collar workers is 8.89 hours, the
survey finds that on average, 7.89 working hours are used conducting
research, attending meetings, and searching for previously created
documents.
- White-collar professionals spend an average of 2.3 hours daily conducting
online research, with one in 10 spending four hours or more on an
average day.
Source Date March 16, 2008
Source http://www.msnbc.msn.com/id/23636252/

18



Article 10 - Mindjet’s Value of an Hour Survey Reports Continued - Dramatic Results

Key Facts Mindjet’s global productivity survey of 2,000 knowledge workers has identified
key areas where information overload impacts performance and has calculated
that individuals can increase productivity by at least 3-5 hours per week,
depending on their organisational role and the time they spend on business activities.
Conservative estimates by IDC suggest that an organisation with 1,000 employees
wastes at least $2.5 million per year by failing to find existing information,
searching for outdated information, or recreating information that is outdated and
poorly designed. The opportunity costs are even greater, exceeding $15million
annually.

Highlights of the average number of hours spent globally per week by knowledge
workers on the four main business activities include: 9.00 hours a week is spent on
preparing, running and summarising actions for meetings while 6.78 hours are
spent managing and consolidating information such as documents, emails and
web research. For communication and collaboration such as building power
point presentations, writing documents with others and communicating the
results to colleagues takes 5.74 hours per week. Finally, 10.70 hours is spent on
project and task management.

European results show that the knowledge worker in the UK is slightly more efficient
than the rest of Europe in managing meeting effectiveness, spending 7.83 hours
per week as opposed to 9.55 hours in Germany. However, the UK comes last in
information management, spending 7.08 hours per week, with France spending
6.69 and Germany 5.91 hours. For communication and collaboration, the UK with
5.38 hours does slightly better than France’s 5.70 hours and worse than
Germany’s 4.72 hours. When it comes to project management, Germany is
supremely efficient spending 9.15 hours per week against the UK at 11.16 hours
and France at 11.33 hours.
Source http://www.realwire.com/release_detail.asp?ReleaseID=7900

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Article 11 - Mindjet’s Value of an Hour Survey - Average Hours Spent Each Week on

Information Management Related Activities

Key Facts Mindjet’s global productivity survey has reported that over six-and-a-half hours on
average is spent each week on information-management related activities:

Source http://www.mindjet.com/pdf/us/wp_successInformationEconomy.pdf

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Article 12 - Mindjet’s Value of an Hour Survey - Information Overload Impacts Performance

Key Facts Based on Mindjet’s global productivity survey of 1,800 knowledge workers, we
identified key areas where information overload impacts performance.

Source http://www.mindjet.com/pdf/us/wp_successInformationEconomy.pdf

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Section 3 – How Information Overload Affects Employers
Article 1 - How Does Information Overload Affect Company Earnings?

Information overload can have a devastating effect on company earnings, and the danger is even more
detrimental if it goes unrecognized. A company comprised of overloaded individuals is going to
experience high turnover, low job satisfaction, missed financial forecasts, unproductive meetings, high
error rates in work products, operation at a frantic pace, and high levels of rework.

A recent study published in Harvard Business Review found that the average worker today spends
40% of the work day merely processing information. This translates into only 60% of the average
work day being spent on true value creation activities. 40% of the payroll costs are spent handling
the overload. The more time spent on processing information and not creating value, the less a
company earns.

Source: http://speedwithpurpose.com/overload.aspx

Article 2 - Tech Giants Tackle Information Overload
A large corporation in the tech industry has tens or hundreds of thousands of people, and if they lose 28
percent of their time to distraction, that's 28 percent of their time at full pay that they aren't
producing any value for the employer. The corporations have to think about that, too.

Companies also have to think about balancing their employees' lives. Information overload outside of
work, like using a BlackBerry on weekends or vacations, could hinder the work-life balance, leading to
decreased worker satisfaction. Zeldes also points out the problem is not just affecting technology
companies or large corporations.

Source Date: July 18, 2008
Source: http://news.cnet.com/8301-1001_3-9993917-92.html

22



Article 3 - How Supervisors can influence workforce productivity

Key Facts  The ways in which supervisors spend their time influences their own productivity
and that of their workers.
 Every 1 point increase in the amount of time a supervisor spends actively
supervising his or her employees translates into an increase in the amount of time
workers spend on productive activities of 0.2 points.
 The analysis also found that for every 1 point reduction in the amount of
supervisors’ available time, worker unproductive time falls by 0.1 percentage
points.
 Manager’s report spending an average of 42% of their time on administrative tasks.
 The administrative overload is greatest in Spain and the United Kingdom.

Source Date 2008
Source http://www.alexanderproudfoot.com/WorkArea//DownloadAsset.aspx?id=254

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Section 4 - Data Traffic
Article 1 - Data Traffic Growing Faster Than Revenues

 Growing problem of mobile data consumption vs. revenue: perhaps 100X growth of aggregate data
vs. 2X growth of revenue (in the next 5 years)
 The rapid growth of data consumption is real, has been observed by many operators.
 This growth has been driven by many factors, including flat-rate and modestly-priced data plans.

Rapid Increment of Data Traffic

Source Date: February 26, 2009
Source: http://imcellular.org/2009/02/26/problem-data-traffic-growing-faster-than-revenues/

24


Contd. Section 4 – Data Traffic
Article 2 - Why Is Data Consumption Rapidly Increasing?

 More Subscribers on Mobile Internet Data Plans
- Developed markets will easily see 40% of subscribers on a data plan by 2012, most on a ―Flat
Rate‖ plan that encourages use (without a penalty of incremental cost for incremental use)
- This trend is so strong that mobile Internet subscribers are expected to outnumber fixed
Internet subscribers in 2011.

 More Capable Internet Devices
- IPhone has redefined how subscribers can use the mobile Internet, and established that the
masses can and will browse, use Location-Based Services, watch YouTube video, download
and install applications, and more.
- By 2011, 30% of the handsets sold in developed markets will be smartphones.
 More Services Used
- End Users are consuming more services as a result of better devices and a wider variety of
applications.
Example, Apple’s App Store, has defined a model of data services on demand that is widely appealing,
with 500 M downloads in less than a year of operation, establishing that there is a large market for
data services.

25


Contd. Section 4 – Data Traffic

Source Date: February 26, 2009
Source: http://imcellular.org/2009/02/26/problem-data-traffic-growing-faster-than-revenues/

26


Section 5 - Information Consumption
5.1 U.S Information Consumption

 Americans spend a huge amount of time at home receiving information, an average of 11.8 hours
per day.

 Bytes of information consumed by U.S. individuals have grown at 5.4 percent annually since 1980,
far less than the growth rate of computer and information technology performance.

 Roughly 3.6 zettabytes (or 3,600 exabytes) of information were consumed in American homes
in 2008.

 Americans spend 41 percent of our information time watching television, but TV accounts
for less than 35 percent of information bytes consumed.

 Computer and video games account for 55 percent of all information bytes consumed in the home,
because modern game consoles and PCs create huge streams of graphics.

 The average American consumes 34 GB worth of content a day, including a whopping 100,000
words of information.
 The report clarifies that we don’t necessarily parse a full 100,000 words per day, but that rather
astounding figure does cross our eyes and ears each 24-hour interval via multiple channels: the
Web, TV, text messaging, radio, video games and more.
 The big winner is still television at almost 45 percent of our daily allowance, but the computer is
a not-too-distant second at about 27 percent.
 In all, we spend about 11.8 hours per day absorbing mass quantities of information,
sometimes multitasking in front of multiple screens simultaneously.

Hourly Information Consumption

27


Contd. Section 5 – Information Consumption

Consumption of Words

Information Consumption in Compressed Bytes

Source Date: December 09, 2009
Source: http://mashable.com/2009/12/09/american-data-diet/
http://hmi.ucsd.edu/pdf/HMI_2009_ConsumerReport_Dec9_2009.pdf

28


Contd. Section 5– Information Consumption

5.2 Metadata
Article 1 - The Metadata Problem

Key Facts  In 2008, non-textual media storage requirements (audio, music, images, and
video) were an estimated 16 exabytes. (An exabyte is a billion Gbytes.)
 Subscription-based and download media sales totaled $3.3 billion in 2008
 British independent TV network broadcaster ITN adds more than 20 hours of
broadcast-quality video to its archives every day, and it’s just one of hundreds of
global broadcasters doing so.
 Web 2.0 users add 20 hours of video to YouTube’s archives every minute.
 Currently, none of this media is easily searchable.
 Video in particular is hard to search because most of the material is not indexed
in a searchable way.
Source Date January 21, 2010
Source http://www.edn.com/blog/980000298/post/1780052178.html

29



5.3 Data Superabundance
Article 1 - Enterprise Data Growth

Key Facts  Enterprise Data Growth in the next 5 years is estimated to be 650%
 80% of this data will be unstructured data
 40 exabytes* of unstructured new information will be generated worldwide in
2009
 The estimated average storage capacity growth in Australia in 2009 is
60%… in 2010 they estimate it will be 62%
Source Date November 16, 2009
Source http://blog.une.edu.au/robbi/2009/11/16/enterprise-data-growth/

Article 2 - Attacking the Growth Barrier of Data Storage

Key Facts  IDC estimated the amount of data stored worldwide in 2007 was nearly
300 exabytes, and that this number will grow ten-fold by 2011.
 The data storage, archive, and backup of large volumes of digital content is
quickly creating demands for multi-petabyte storage systems (equal to
thousands of terabytes or millions of gigabytes), but today’s storage industry
-- and its technological approach -- is not set up to effectively meet this
demand.
 The beauty of dispersal is that as storage increases, the cost per unit of storage
does not. Dispersal also meets the same reliability target.
 The table below best illustrates a generic example of cost savings between
dispersal and replication when fixing the cost at a representative, but not
necessarily actual, ―raw” storage cost of $2.75 per GB.

Source Date September 10, 2009
Source http://www.wwpi.com/index.php?option=com_content&view=article&catid=99:cov
er-story&id=7726:attacking-the-growth-barrier-of-data-storage&Itemid=2701018

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Article 3 - Growth of Stored Data

Key Facts  The amount of data stored within corporate servers, workstations and
user's machines continues to grow.
 The dramatic growth of stored data is fueled by three trends:
 Increasing capacity of storage media,
 Decreasing costs per MB,
 Emerging role of information technology within firms.

Source Date N/A
Source http://www.deepspar.com/wp-data-loss.html

31


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