2. Why Advertise with
BackgroundChecksWiki.com
• Acquire new customers. Our unique wiki website targets Human Resource
professionals, background screening specialists, government officers and many
other users. It offers a compelling experience that will help you reach your perfect
target audience.
• Achieve Cost Effectiveness. Look at the big picture. Just one new contract will pay
for your ad many times over.
• Pick your price. Stay in control of your budget by choosing from a variety of ad
options offered.
Limited Ad space available.
Get started now to promote your business before your competitors do.
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3. Hundreds of thousands of Pageviews monthly…
More than 1
Pageviews of BackgroundChecksWiki.com million Pageviews
in October!
1,200,000
1,083,388
1,000,000
758,517 More than 12,000
800,000
Unique Visitors
600,000 555,537 monthly….
400,000 299,077 338,727
200,000 More than 1,000
registered members
0
Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 and growing…
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4. Top 10 Countries
Top 10 Countries based on Pageviews Top 10 Countries based on Visitors
(Jun - Oct 2011) (Jun - Oct 2011)
1,986,852
United States United States 19,383
China 295,252 India 9,700
Germany 226,245 Pakistan 3,436
India 127,588 Philippines 2,753
Pakistan 75,166 United Kingdom 2,102
Japan 69,586 Canada 1,707
Russia 61,934 China 1,531
Ukraine 41,910 Germany 1,107
Singapore 19,524 Australia 1,031
United Kingdom 19,475 Malaysia 1,013
- 500,000 1,000,000 1,500,000 2,000,000 - 5,000 10,000 15,000 20,000 25,000
No. of Pageviews No. of Visitors
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5. Top 3 Directories with the highest number of Pageviews
400,000
370,385
350,000
300,000
250,000 229,123
209,054
200,000 185,824
156,303
150,000 133,899
108,685
100,000 88,878 88,878
63,839
51,663 43,834
50,000 29,286 38,224
27,734
0
Jun-11 Jul-11 Aug-11 Sep-11 Oct-11
Background Checks Companies Education Employers
• “Background Check Companies Directory” has been renamed to “Pre-employment Screening Firms
Directory” after the launch of the new Wiki on 19 Sep 2011.
• Some sections in the Wiki were available only after the launch of the new Wiki, therefore past statistics
on these sections are not available. 5

6. Advertising Options
Premium Service Providers Territory Advertisement
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7. Premium Service Providers
• Being a Premium Service Provider helps your company stand out from the
crowd. There are dozens of firms competing for business in your field.
BackgroundChecksWiki now offers, on a first come basis, the opportunity
to become a Premium Service Provider in your Country and/or U.S. State.
• When prospective clients surf BackgroundChecksWiki looking for a
potential provider in your country or State, the first page they will come to
is the Premium Service Providers page. On this will be listed all the
Premium Service Providers. They will be listed from top down based on
the date they chose to become a Premium Service Provider.
• With hundreds of thousands of page views at BackgroundChecksWiki every
month, you will get a chance to be seen by a huge number of potential
clients who may never have had a chance to hear about your firm.
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8. Premium Service Providers
What are the Benefits?
• Your company name, address and logo will appear on the Premium Service
Providers listing page (based on the country/U.S. State and directory that you
selected). This is the first page prospective clients will see when they surf
BackgroundChecksWiki looking for a potential provider in the country you have
selected.
• You get five (5) additional fields in your company profile so you can add your
Company Logo, Profile and Presentations (Powerpoint slides, Youtube),
basically, the details of what makes your company the preferred provider in
your country. This additional information can be all the difference in the initial
selection of prospective providers.
• A gold rosette type image is also added to your company profile to highlight
that you are a Premium Provider.
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9. Premium Service Providers
How much does it cost?
• It costs only US$499 a year. It only takes a single new client to pay for this.
• All the benefits will start to deliver on the day you make the payment and they
will last for a year. For example, if you make the payment on 5 Oct 2011, then
the last day of the benefits will be on 4 Oct 2012.
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10. Premium Service Providers
Yes, I want to be a Premium Service Provider, what do I do?
It's very easy. Go to your company profile in the Service Providers Directory. (If
your company profile is not yet in the Directory, just click “Add New
Record”.) There you will see a “Be a Premium Service Provider” button on top of
your profile page – click on it and fill in a very simple form (which takes just a few
seconds), make the payment, and immediately:
• You will be brought to your company profile page, where five (5) additional
fields are opened up for you to upload your Company Logo, Presentations and
YouTube link.
• Your company name, address and logo (once added) appears on the Premium
Service Providers listing page (based on the country and directory that you
have selected)
• A gold rosette type image is also added to your profile to show that you are a
Premium Service Provider.
If you have any questions, just email us at info@backgroundcheckswiki.com .
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11. Territory Advertisements
Available Ad Formats:
Leaderboard (LB): 728 x 90 px
Half Banner (HB): 234 x 60 px
Medium Rectangle (MR) : 300 x 250 px
Ads are targeted according to where the
users are coming from. For example, if you
purchase the Leaderboard ad targeting at the
U.S., your ad will appear every time a user
from the U.S. visits BackgroundChecksWiki.
This Geo Targeting capability presents a huge
opportunity for your company. For example,
if you are a background screening company in
India, you can target your ads to the U.S. and
this could mean a lot of new work
(subcontract and direct) for your company.
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12. Territory Advertisement
Monthly Rates (3-month minimum buy / 6-month maximum):
Ads targeting the U.S.
• Leaderboard US$1,500 per month
• Half Banner US$350 per month
• Medium Rectangle US$500 per month
Ads targeting any country other than the U.S.
• Leaderboard US$750 per month
• Half Banner US$175 per month
• Medium Rectangle US$250 per month
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13. Territory Advertisements
Monitoring & Optimizing Your Investment
Here are just some of the ways that BackgroundChecksWiki.com works with you to
monitor and optimize your investment:
• Reports – BackgroundChecksWiki.com will provide monthly performance reports
including the latest pageviews and unique visitors.
• Need help designing your Ad? – We can help you to design your ad creatives.
– USD $200 for 1 ad creative
– USD $300 for 2 ad creatives
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14. Specifications for Territory Advertisement
BackgroundChecksWiki accepts the following file types for Territory Advertisement:
• Third party: A highly customizable, interactive creative. You can use any custom
HTML and JavaScript snippets as well as tags from a third-party ad server.
• Flash: A creative containing animation, sound, video, or interactive features.
Requires a Flash (.swf) file.
• Image: A basic image creative. Requires a .gif, .jpg, or .png file. CMYK color format
is not supported for .jpg files.
• DoubleClick tag: A creative hosted by either DoubleClick for Advertisers (DFA) or
DART for Publishers. You enter a redirect URL, which directs DoubleClick for
Publishers to the location of the creative files.
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15. I want to buy a Territory Ad now, what do I do?
Simply email us at info@backgroundcheckswiki.com.
Just let us know the ad format (e.g. Leaderboard) and the target country that
you want to purchase. We will email you the details and the PayPal payment
link, which you can choose to either use a personal PayPal account, or pay
with a leading credit card.
Your ad will be placed in BackgroundChecksWiki.com within 3 business days
after payment is received.
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16. FAQ’s
1. How do I become a Premium Service Provider?
Go to your company profile in the Service Providers Directory. There you will see a “Be a
Premium Service Provider” red button on top of your profile page – click on it and fill in a very
simple form (which takes just a few seconds), make the payment and you will receive the
benefits of being a Premium Service Provider immediately.
2. How do I purchase an advertisement space?
For Territory Advertisements, there are 3 available ad formats – Leaderboard, Half Banner and
Medium Rectangle. Please email info@backgroundcheckswiki.com with the ad format and the
target country you want to purchase.
3. How do I make payment for my ad placement?
We accept credit card payment via PayPal , or simply payment from your PayPal account.
4. If I intend to purchase more than one ad placement, will I be given discount?
Please submit your inquiry to info@backgroundcheckswiki.com .
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17. About Us
• BackgroundChecksWiki™ is an initiative of Ethics 360 Media Private Limited and Ethics 360
Private Limited. Whilst it is a new name, the team behind it have been involved in
international background checks for the past decade. In fact BackgroundChecksWiki™ is the
child of a few parents including Quest Research Ltd, IntegraScreen Ltd and Dataflow Ltd.
• Over the past decade that the management team has been involved in background checks, it
has become more and more apparent that the vast majority of companies (outside of the
U.S.) do not conduct thorough background checks. In fact many do none at all. The main
reason we hear is that they are too expensive and too time consuming.
• The purpose of this Wiki is to make everyone aware of the resources that are available and
that effective background checks can be done nearly anywhere in the world.
• If we are successful in getting this message across, it is our belief that the 95+% of major
companies that are not running systematic international programs will start to do so,
benefiting their company with a higher calibre of recruit as well as the industry with a greatly
increased customer base.
• We will be marketing the use of this site extensively to human resource departments and
recruitment firms to increase their knowledge of what can be done and who are the experts
in this field.
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18. Contact Us
If you have any questions, please feel free to contact us at
info@backgroundcheckswiki.com .
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