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Perception management and PR Brand positioning and outreach Visual identity and design f a ith consulting
Lets talk of core competencies, doing what you are good at and excelling in it. What it takes to talk about your competencies however is a competency in itself. And out here, it’s so easy  to get entangled. In a cryptic maze of partners offering you  various services each at varying levels of accountability and  professionalism. And all for a single brand at that. So that leaves you with  multiple tasks, micro managing  vendor activities, uncomfortable synergies, unanswered phone calls, uneasy deadlines, uncertain ROI and frayed nerves. All in a days work f a ith consulting
Does it not make  business sense therefore to control communication as a single function, managed by a team of experts.  We are talking about value upfront. For apart from  giving you single point coordination, what we bring to the table is a powerhouse of solutions crafted by seasoned minds in  Brand Communication-spanning almost the entire landscape of communication requirements from Public Relations and Perception Management to Advertising, Events, Identity Definition and Design, Online Outreach, Activations and Ingenious Take to Market ideas. Quite a mouthful,  but hey we still don’t do deep sea oil exploration, cryptology and mapping  movement of arctic glaciers.  Insightful ingenious ideas f a ith consulting
360 Services
You might run a great company, your product or service might genuinely provide great benefits. But it is unfortunate if your TG does not perceive it that way.  Consequently, high up among other corporate functions, is our role as perception managers, integrating effective public relations into the company's total communications mix. Perception management and PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SERVICES Reach- Key cities across India - Bangalore, Mumbai, Delhi, Chennai, Hyderabad, Kochi f a ith consulting
Sometimes overnight, sometimes over arguments and occasionally while commuting to client presentations, we hit upon that one definitive sentence, slogan or even a concept that crystallises your key proposition. That’s when we’ve nailed the positioning. That one specific idea that first comes to mind about the product. That one compelling characteristic of your brand that sets it apart from competitors. Brand positioning and outreach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SERVICES f a ith consulting
The swish, the dropped ‘e’ or the double arched M need no introduction as examples of brands that have  built themselves a stature of global repute. Strikingly simple and as powerful in reflecting all that the brand stands for. We perhaps aren't close to that iconic logo design, but we sure can take your identity far beyond vivid colours or shapes, and impart it powerful recall. Visual identity and design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SERVICES f a ith consulting
A potent combination of experience and ingenuity aligning communication needs to effective solutions. A thorough insight into consumer mindsets and an equally good understanding of client sensitivities. Our solutions are born out of a tempering of sorts. From being ruthlessly critical of our own work to rappelling down unreasonable deadlines and endless redrafts armed with priceless learning gleaned from good clients and good people we’ve come across.  If close to four decades of cumulative experience isn't sharpening enough that is. At the helm Arun Tharakan-  Founder & Principal Consultant Over a decade of being tremendously fascinated by trailblazing works of communication, while individually putting together effective ideas and solutions for brands and causes. With an equally good grasp of the rationality of advertising and the objectivity of PR , he believes that a template approach to any communication challenge could be catastrophic. An Electronics Engineer by education he has worked on Advertising, brand positioning, and PR assignments for brands of repute  that include TATA Automobiles, Coca Cola, Eurocopter, Mphasis IT and BPO, Indian Railways, Arvind Brands and SAB Miller.  Raju  V  – Principal Design Consultant   Trust him to paint a healthy imagery for your brand. Raju brings with him almost 20 exciting years of translating thoughts to vivid, powerful imagery in various lead art and design roles, spanning renowned advertising houses , countless brands and myriad visual communication ideas. Raju’s portfolio of work comprises of refreshing design ideas for  Levis, Taj Group of Hotels,  Karnataka Tourism and C Krishnaiah Chetty & Sons among others.  f a ith consulting
Some grow from roots, some branches , others from seeds And only the good gardener knows what his garden needs Sunlight for one shade for another, timely, astute and measured he feeds Trim hedges and primroses, no place for pests and weeds Alert, the weather he watches, subtle signs he heeds For a garden like a brand admired, is best grown  on sustained wholesome deeds  f a ith consulting Why 360 [email_address]

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  • 1. Perception management and PR Brand positioning and outreach Visual identity and design f a ith consulting
  • 2. Lets talk of core competencies, doing what you are good at and excelling in it. What it takes to talk about your competencies however is a competency in itself. And out here, it’s so easy to get entangled. In a cryptic maze of partners offering you various services each at varying levels of accountability and professionalism. And all for a single brand at that. So that leaves you with multiple tasks, micro managing vendor activities, uncomfortable synergies, unanswered phone calls, uneasy deadlines, uncertain ROI and frayed nerves. All in a days work f a ith consulting
  • 3. Does it not make business sense therefore to control communication as a single function, managed by a team of experts. We are talking about value upfront. For apart from giving you single point coordination, what we bring to the table is a powerhouse of solutions crafted by seasoned minds in Brand Communication-spanning almost the entire landscape of communication requirements from Public Relations and Perception Management to Advertising, Events, Identity Definition and Design, Online Outreach, Activations and Ingenious Take to Market ideas. Quite a mouthful, but hey we still don’t do deep sea oil exploration, cryptology and mapping movement of arctic glaciers. Insightful ingenious ideas f a ith consulting
  • 5.
  • 6.
  • 7.
  • 8. A potent combination of experience and ingenuity aligning communication needs to effective solutions. A thorough insight into consumer mindsets and an equally good understanding of client sensitivities. Our solutions are born out of a tempering of sorts. From being ruthlessly critical of our own work to rappelling down unreasonable deadlines and endless redrafts armed with priceless learning gleaned from good clients and good people we’ve come across. If close to four decades of cumulative experience isn't sharpening enough that is. At the helm Arun Tharakan- Founder & Principal Consultant Over a decade of being tremendously fascinated by trailblazing works of communication, while individually putting together effective ideas and solutions for brands and causes. With an equally good grasp of the rationality of advertising and the objectivity of PR , he believes that a template approach to any communication challenge could be catastrophic. An Electronics Engineer by education he has worked on Advertising, brand positioning, and PR assignments for brands of repute that include TATA Automobiles, Coca Cola, Eurocopter, Mphasis IT and BPO, Indian Railways, Arvind Brands and SAB Miller. Raju V – Principal Design Consultant Trust him to paint a healthy imagery for your brand. Raju brings with him almost 20 exciting years of translating thoughts to vivid, powerful imagery in various lead art and design roles, spanning renowned advertising houses , countless brands and myriad visual communication ideas. Raju’s portfolio of work comprises of refreshing design ideas for Levis, Taj Group of Hotels, Karnataka Tourism and C Krishnaiah Chetty & Sons among others. f a ith consulting
  • 9. Some grow from roots, some branches , others from seeds And only the good gardener knows what his garden needs Sunlight for one shade for another, timely, astute and measured he feeds Trim hedges and primroses, no place for pests and weeds Alert, the weather he watches, subtle signs he heeds For a garden like a brand admired, is best grown on sustained wholesome deeds f a ith consulting Why 360 [email_address]