Future Designers Workshop

F U T U R E D E S I G N E R S
90 MINUTES
DRE SZYMCZAK, DESIGN DIRECTOR, FJORD

C R E A T I V E A N D D E S I G N J O B S
O F T H E F U T U R E P U S H I N G O U T
G R A P H I C A N D W E B D E S I G N
Art Director
Creative Director
Brand Identity Designer
Layout Artist
Multimedia Designer
Web Designer
Graphic Designer

5 D E S I G N J O B S T H A T W O N ' T
E X I S T I N T H E F U T U R E
UX Designers
Visual Designers
Design Researchers
Traditional Industrial Designers
Chief Design Officers

O N L Y 2 7 % O F C O L L E G E
G R A D S H A V E A J O B
R E L A T E D T O T H E I R M A J O R
Abel and Dietz's study for
The Federal Reserve Bank of New York

6
S Y S T E M S T H I N K I N G
I N T E G R A T I V E
D E S I G N
T H I N K I N G
H U M A N - C E N T E R E D
Making sure that the correct
problem is being solved
Cutting across and encompassing
all disciplines
People and technology work
harmoniously as collaborative players
Blending of practice and theory

1990s
WEB &
INTERNET
MOBILITY
2010s
LIVING
SERVICES
W E ’ V E C O M E A L O N G W A Y
2000s

THE DIGITIZATION OF EVERYTHING
D A T A &
A N A L Y T I C S
U S E R
I N T E R F A C E S
T H E C L O U D C O N N E C T E D
S E N S O R S
N E T W O R K
CONNECTIVITY
C O N N E C T E D
D E V I C E S

LIQUID EXPECTATIONS
W H O A R E Y O U R E X P E R I E N T I A L C O M P E T I T O R S ?

HOW WILL LIVING SERVICES
CHANGE OUR LIVES?
Automation of low maintenance decisions and actions
Long term learning from what we do
Powered by data and analytics
Collected from sensor rich objects and interactions via
everyday services
Think about environments not industries

OUR HOMES
OUR BODIES
OUR FAMILIES
OUR EDUCATION
OUR WORK
OUR TRANSPORT
OUR FINANCES
OUR SHOPPING

DESIGNING
CHANNELS AND
OBJECTS
S O W H A T D O E S I T M E A N F O R D E S I G N E R S ?
ORCHESTRATING
PEOPLE’S ACTVITY
IN CONTEXT &
OVER TIME

W H O W I L L D E S I G N T H I S F U T U R E ?
N O T T O D A Y ’ S D E S I G N E R S

W E W I L L N E E D N E W J O B D E S C R I P T I O N S A S O U R R O L E S E V O L V E :
A R C H I T E C T S
C U R A T O R S
I N T E G R A T O R S
O R C H E S T R A T O R S
A R T I C U L A T O R S
D A T A A N A L Y S T S
P L A N N E R S
A U T H O R S
A R T I S T S ?

“ A r t i s t s s h o u l d b e c o n n e c t e d t o o t h e r s , n e t w o r k e d t o t h e i d e a s o f
o t h e r s a n d f o l l o w e d b y y e t m o r e m a r k e r s i n a c o n t i n u a l l y e x p a n d i n g
c o m m u n i t y .
“ … t h e y s h o u l d e m b r a c e c o l l a b o r a t i v e e n t e r p r i s e s s u c h a s a d v e r t i s i n g
a n d d e s i g n ( … ) l e a r n t o d e l e g a t e r a t h e r t h a n w o r k a l o n e a n d t o b e
m i n d f u l o f h o w t h e i r a r t b e n e f i t s s o c i e t y .
E v e r y c i t i z e n s h o u l d b e a s t u d e n t , a n d e v e r y s t u d e n t s h o u l d m a k e a r t . ”
- L á s z l ó M o h o l y - N a g y

5 M I N
WARM-UP Count to 5 around the room – break up into teams of no more than 5.
Please recall your entire morning including the trip to the workshop
this morning, from the very moment you woke up to the start of this
warm up exercise.
Now pick any sci-fi movie you like (Minority Report, Bladerunner,
Total Recall, Interstellar, X-men Days of Future Past, Back to the
Future, Prometheus, Soylent Green, etc.)
Using 3-5 post its, re-imagine this trip in the universe of that movie.
Identify the Triggers and Micro-Moments that can help you navigate
your new morning routine.
You have 2 minutes
Share with your team and say hello to your teammates.

WHEN TALKING ABOUT THE FUTURE,
HUMANITY FACES ONLY TWO TRUE FRONTIERS
WE WILL INEVITBALY BEGIN TO EXPLORE:

T R A V E L T O T H E S T A R S

R E A D Y F O R Y O U R
M I S S I O N ?

https://www.youtube.com/watch?v=0qo78R_yYFA

D E S I G N L I V I N G
S E R V I C E S F O R A
M A R S C O L O N Y

It is 2030, and NASA and SpaceX have partnered to establish a permanent colony on Mars.
FJORD has been tapped to help develop a holistic design for the human habitats (HABs), taking into
account social, environmental and technological components of the mission. You are one of the
designers tapped with developing a comprehensive vision for every interaction, and assuring the
safety and wellbeing of all colonists.
There are six smart habitats that need to be outfitted with living services: Common Area (Leisure &
Workout Space), Restaurant, Garden, Emergency Room / Infirmary, Family Habitat + Neighborhood,
Space Port, Rover and Drone Garage.
Each team will be assigned one HAB space to design, with unique challenges and specific
requirements.
Good luck, space pioneers!
MISSION DETAILS

01.COMMON HAB + LEISURE SPACE
02.EMERGENCY ROOM + INFIRMARY
03.RESTAURANT
04.GARDEN + FARM
05.FAMILY HABITATS & NEIGHBORHOOD
06.SPACE PORT, ROVER & DRONE GARAGE
07.POWER GENERATOR / SOLAR PANELS
01
02
04
05
03
07
COLONY MAP
06

TEAM 01.COMMON HAB + LEISURE SPACE TEAM 02.EMERGENCY ROOM + INFIRMARY
TEAM 04.GARDEN + FARMTEAM 03.RESTAURANT
TEAM 05.FAMILY HABITATS & NEIGHBORHOOD TEAM 06.SPACE PORT, ROVER & DRONE GARAGE
The isolation of being in space can impact human beings emotionally
and physically. The colonists will need an environment that brings a
part of Earth to Mars to help them cope with their stress, being away
from their families and keep up the mental and physical strengths.
Design a common habitat for 40 colonists, including social
interactions, gaming & entertainment, communications (consider the
40 minute delay!) and exercise routines.
In 2030 Artificial Intelligence will be used to assist the medical staff
with emergency situations as well as with diagnosing and treating
rare diseases the colonists may develop. Design an AI Medical
Hologram to help triage patients and to make house calls using the
colony’s AR / VR system. Consider the use of wearables and
nearables to monitor colonists’ vitals. Think about the personality
and the bed side manner of our virtual doc!
Nutrition is key in maintaining the wellbeing of the colonists.
Since there is very little support staff on Mars, this restaurant has
to be fully automated, while providing personalized nutrition and
gourmet experience. Design the complete restaurant experience,
including menu, meal delivery and cleanup, and a robotic chef!
Task automation is what allows our colonist to be fully sustainable.
Their home habitats are essentially smart homes on steroids, with all
basic household chores handled by a number of smart objects.
Design a daily routine for a family of three (yes, there are Martian
kids there too…) supported by a number of Living Services
connected to sensors, washers, vacuums, temperature controllers,
light switches, entertainment systems, etc.
Growing food on Mars is extremely hard because of lack of fertile
soil and water. Design a system that produces food, recycles waste
and water and helps produce oxygen for the Hab atmosphere. Here
is the catch - there is only one farmer and he needs a lot of help
from robots and automated food production systems.
Drones can go where humans can’t. Mars colony depends on a
system of drones to perform tasks outside of the habitats. Design
a networked “army” of drones responsible for exploration,
scientific research, mining and water & rocket fuel production.
Imagine the control center for this operation: take into account
AR / VR, 3D Projections, Voice controls and Gestural input.
HABCHALLENGESMARSCOLONY001

1 0 M I N
“SET” FACTORS
FOR 2030
Examining the Social, Environmental and Technological factors and
trends of today, come up with as many ideas that you think will
change the world by 2030.
One idea / trend per post it.
How will these concepts impact your mission? Do you think about
your challenge differently now?
Social Structure
Changes
Technological &
Scientific
Innovation
Environmental &
Ecological
Pressures
(e.g.: population age, political and cultural shifts, immigration
and refugee crises, overpopulation, etc.)
(e.g.: global warming, resource scarcity,
pollution, water shortage, food shortage, etc.)
(e.g.: internet of things, sensors in everything,
increase of computing power, embedded
computing, new power sources, disease
eradication, etc.)

5 M I N
FUTURE
DESINGERS
You have 5 minutes to discuss your interest on your team and assign
each ROLES card to everyone on the team.
Discuss each other’s DOMAINS and APPLICATIONS. What are you
hoping to accomplish in your role? What challenges do you foresee?
In your new role, which SET trends will you be responding to?
NOTE: every role has to be represented on each team.

V R / A R E X P E R I E N C E
C R E A T O R
Virtual and augmented reality is set to become a $150 billion
industry by 2020, disrupting everything from health care to
architecture. More user interface designers will start strapping
themselves into Oculus Rifts and becoming VI designers. As
more and more products become completely virtual—from
chat bots to 3D projections to immersive environments—we’ll
look to a new generation of virtual interaction designers to
create experiences driven by conversation, gesture, and light.
If the Pokémon Go craze demonstrates one thing, it’s how big
augmented reality (AR) and virtual reality (VR) have the
potential to be.
Right now, many AR and VR applications are related to
gaming and entertainment, but the possibilities for design and
engineering are immense as well. Unlike gaming and movie
studios that are already well-versed in 3D content creation,
organizations that are new to this territory —architecture firms,
manufacturers and schools — will need to bring on skilled staff
to create and curate AR and VR experiences.
DOMAINS
Gesture & Voice Control
Virtual Operating System
VR / AR Environment Design
Sound / Ambient Sound
3D Modeling
Texture & Light
Video
Heads Up Display Design
3D Projections
Virtual Chat-bots
APPLICATIONS
Entertainment
Communication
Home Automation
Architecture
Education
Art & Music Experience
Generative Virtual Art
Game Design
Healthcare
Source:Autodesk,FastCompany,TheHuffingtonPost,

P E R S O N A L I T Y & E M O T I O N
A R C H I T E C T
Artificial intelligence will create an opportunity for new kinds of
design: AI and algorithms will evolve past systems and objects
into the field of personality architecture for robots and virtual
assistants.
Personality Architects determine what personality traits would
enable the interaction with the system (or a robot) to reach its
goals. Personality can be expressed through look and feel,
voice, expressions, design esthetic, as well as individual quirks.
For example, the degree to which the robot or a AI is mimicking
human behavior can impact its trustworthiness and relationship
building potential. In turn, the emotional response of the
human interacting with the system or the robot, is effectively
designed by the system architect.
DOMAINS
Language
Look and feel
Gender (M, F, N)
Voice
Humor
Empathy
Intelligence
Universal Traits:
(Extraversion, Agreeableness,
Conscientiousness, Neuroticism,
Openness)
Anthropomorphism
APPLICATIONS
Entertainment
Communication
Transportation
Home & Task Automation
Emergency
Law Enforcement
Education
Healthcare

L I V I N G S E R V I C E S
C O N D U C T O R S
As every object becomes connected—from your couch to your
fitness bracelet, the hospital room to your wallet—we need to
think about connected experiences that can now offer much
broader value propositions, which means we need to change
the processes used to define these objects beyond their
immediate form and function.
Living Services Conductors will need to think of the total end-
to-end user experience to build tangible experiences that
connect the physical and digital worlds. For example, the
designer of the future, charged with designing an electrical
toothbrush, will need to make sure their toothbrush can
connect to an app, give users brushing stats, as well as plug
into the future smart home. Living Services Conductors identify
the triggers for every interaction (input) and define the
appropriate system reactions (information, action, data), while
creating a virtual profile of the user in the background.
DOMAINS
AI Algorithm
Triggers
(Environmental Sensors,
Motion, Temperature, Voice,
Gesture, Location, Time)
System Reactions
(Environmental Controls,
Information, Voice, Open/Close
doors windows, Light, 3D
Projections, etc.)
APPLICATIONS
Home Automation
Transportation
Payment Systems
Entertainment
Healthcare
Safety

D R O N E E N G I N E E R
& T R A I N E R
As we move to a world where drones and robots take on more
varied and nuanced jobs, the need for humans actually rises as
human trainers will be needed to demonstrate complex tasks
for robots to learn and perform. For example, the chef who
understands flavor combinations and creates an inventive meal
is not going away anytime soon, but the laborious job of
chopping vegetables may be better handled by trained a robot.
It may seem rote to people, but every vegetable presents
variations and nuances that robots are only now becoming
capable of coping with thanks to machine learning.
Drones will be built and programmed for independent task
completion and intelligent decision making, taking real-time
operator out of the picture, while extending our reach into
dangerous or unreachable for a human environments.
DOMAINS
Drones (air, rover,
underground)
Robots
Algorithmic AI design &
Training
Learning System Programming
APPLICATIONS
Exploration
Excavation and Mining
Task Automation
Healthcare
Emergencies
Gardening
Food preparation
Maintenance

V O I C E & G E S T U R E
C O N T R O L O R C H E S T R A T O R
New kinds of inputs will require a whole new breed of
designers. The integration of computer voice interaction will be
seen in homes, hotels, classrooms, hospitals, cars and beyond in
years to come. With the desire to integrate new capabilities
throughout our daily lives, the challenge for designers is to
question and validate which settings are appropriate. Advances
in machine learning have made it easier to create more natural
interfaces, and the rapid expansion and implementation of
natural language processing helps get us there.
Gestural inputs will become more accepted as every object and
surface in our environment can become smart and reactive.
Gesture Orchestrators will develop common gestural languages
for platforms and systems, ultimately creating a new extension
of the human spoken language.
DOMAINS
Voice Controls
Motion Sensors and Controls
Gestural Input
Ambient inputs (temperature)
APPLICATIONS
Environmental Controls
(Lighting, temperature, etc.)
Healthcare Assistance
Drone Controls
Communication
Entertainment

1 5 M I N
ROUND ROBIN
CONCEPTING
Individually, use the Round Robin template to write down the details
of your initial concept, then pass it to your left.
NOTE: Use your Role card and the findings of the SET Factors activity
to identify new ways of solving the challenge (5 MINS)
Now offer constructive feedback, then pass the worksheet again to
your left. (2 MINS)
Based on the feedback, come up with the final concept (5 MINS)
5 minutes to present (1 MIN each) and vote for top concepts per
group (give everyone 3 dots to vote)

Collectively, illustrate the best idea you voted on using the CONCEPT
POSTER template. Make sure to identify parts of other ideas that fit
well into the final concept. Tell a story with specific examples of
triggers and system responses (living services) that shape themselves
around the specific needs of colonists in the moment.
Pick two presenters, then pitch your concept to the room (2 mins per
team)
2 0 M I N
CONCEPT
POSTER
01
02
04
05
03
07
06
CONCEPT POSTER
Concept Name
Key Actors
Addressing the needs
Concept description (include triggers and system responses)
Technologies used
Illustration:

W E A R E A L L G O I N G T O B E S E R V I C E
D E S I G N E R S S O O N E R O R L A T E R .

H A N N A W I L L
B E 1 7 I N
2 0 3 0

T H A N K Y O U ! ANDRZEJ.SZYMCZAK@FJORDNET.COM
SOURCES: Autodesk, FastCompany, The Huffington Post, Norman Nielsen Group, Federal Bank of New York, GoodCall, FJORD, Eldridge Doubleday.
IMAGES: The Martian, Interstellar, SpaceX, Space Odyssey 2001, Westworld, Minority Report, NASA.
T R E N D S . F J O R D N E T . C O MF J O R D N E T . C O M L I V I N G S E R V I C E S . F J O R D N E T . C O M

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