Use Astute Social to track the success of marketing campaigns.

1. Social
Campaign
Tracking
Measuring and
Managing your
Social Marketing
Campaign

2. Social Campaign Tracking:
Find the consumer response to
current marketing campaigns.

3. Social Campaign Tracking
 For example:
 Lowes wants to increase traffic to their stores during
the holiday season.

4. Social Campaign Tracking
 There is currently moderate conversation
happening about their brand on social media:

5. Social Campaign Tracking
They decide to create a Facebook
app that puts popular holiday gifts
items in a ‘Throwdown.’

6. Social Campaign Tracking

9. Social Campaign Tracking
Now, they’re seeing a big increase of mentions for
their stores on social media:

10. Social Campaign Tracking
Because they use a social media monitoring tool,
they’re able to quickly track their ROI via social
media.

11. Social
Campaign
Tracking
Measuring and
Managing your
Social Marketing
Campaign