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Webinar:  How to Build a Business Case for Social Marketing January 28 th , 2009 Find more webcast archives & good blog content at http://www.powered.com
Our Panelists ,[object Object],Rob Harles, Senior Vice President Sears Holdings  Kate Niederhoffer, Senior Partner The Dachis Corporation
Making the case for social marketing Bill Johnston Chief Community Officer
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ecosystem Diagram Corporate Site Mass Social  Media (Facebook,  You Tube,  LinkedIn…) Independent  Blogs Blogs Independent Communities  Local User Groups Events Meetups Blogs Community  Portal Idea  Generation Discussion Groups
Making the case ,[object Object]
Making the case: Value in 2009 ,[object Object],[object Object],[object Object]
Making the case: tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Getting Started – Community 101  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting the Vision and Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding and Engaging the Core  Fanatics Regulars Passersby
Lessons and Watch-Outs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Importance of Measurement Kate Niederhoffer Dachis Corporation
[object Object],[object Object],[object Object],[object Object],Measuring Communities
Many Goals, Many Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Takeaways ,[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],Rob Harles, Senior Vice President Sears Holdings   Email:  [email_address]   Kate Niederhoffer, Senior Partner The Dachis Corporation Email:  [email_address] Twitter:  http://twitter.com/katenieder

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How To Build A Biz Case Webinar Presentation Final

  • 1. Webinar: How to Build a Business Case for Social Marketing January 28 th , 2009 Find more webcast archives & good blog content at http://www.powered.com
  • 2.
  • 3. Making the case for social marketing Bill Johnston Chief Community Officer
  • 4.
  • 5. Ecosystem Diagram Corporate Site Mass Social Media (Facebook, You Tube, LinkedIn…) Independent Blogs Blogs Independent Communities Local User Groups Events Meetups Blogs Community Portal Idea Generation Discussion Groups
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Finding and Engaging the Core Fanatics Regulars Passersby
  • 14.
  • 15. Importance of Measurement Kate Niederhoffer Dachis Corporation
  • 16.
  • 17.
  • 18.
  • 19.