Jeff Moriarty's presentation at The 2018 ROUNDTABLE regarding the LMA IM visit to NYC in May.

1. Facebook - very disconnected and confusing approach to local news
“News makes up 4% of news feed, when it was
5% and local is a bigger part of that.
Local builds informed communities - 56% of
people want to see more local news on FB”
● Admit “local boost” was misnamed - and
they used the algorithm to determine if
content was “local” If a story is from a
publisher in that area and people in that
area click on it
● Local = If people have more propensity to
click who live in that city. Which means no
value given to established, journalist-
sourced content
● No impact on audience in our test markets
● No data and glaring holes in functionality,
most notably no control of news that
appears

2. Spoken Layer - a reminder of how far away we are to scale and adoption
Spoken Layer is doing a really admirable job in
helping to get publishers in a concerted way onto
the Smart home platforms.
If “audio is the new mobile” we have a long way to
go to audio-enable our content
In Gatehouse we have 2 Spoken Layer powered
markets, but also now have 32 audio studios that
can be used to create more atomized audio content
to provide audio briefings and longer form content.
Podcasts are such a growing space, but it is a huge
effort to do well.

3. Mercer - we need to change work mindset to attract digital talent
“Create an experience that
allows employees to live and
work “in flow.” The essence of
the talent value proposition is
a seamless, unified experience
across work and life enabled by
constant connectivity and intuitive
interfaces. In creating their talent
value propositions, companies
should be willing to actively
learn and crowdsource…’
The Mercer Innovation Hub was created to accelerate how
Mercer addresses the unmet needs and pain points of
employers and employees worldwide.