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Successful Project
Leadership through
Storytelling
Stephen Carver FAPM
“People don’t like to plan - Planning is
unnatural - It is much more fun just to do.
And the nice thing about just doing is that
failure comes as a complete surprise.
Whereas if you have planned, the failure is
preceded by a long period of despair and
worry”
Planning
Major Threats to Project Success
Key to graph
A Bad communication
between stakeholders
B Lack of planning
C Milestones not being met
D No quality control
E Costs getting out of hand
F Inadequate resource co-
ordination
G Poor overall management
H Mis-management of
progress
I Supplier skills over-
stretched
J Supplier under-resourced
10
16
17
23
24
27
31
36
37
55
0 10 20 30 40 50 60
J
I
H
G
F
E
D
C
B
A
If you want your children to be
intelligent, read them stories.
Jean-Paul Sartre
Philosopher, playwright,
novelist, screenwriter,
political activist,
biographer, and critical
thinker
Man is at all times a teller of stories.
He lives surrounded by his stories and the
stories of others;
He sees everything that happens to him through
them,
And he tries to live his life as if he were
recounting it as a story.
Newspapers
Books
Magazines
Plays
TV
Adverts
Video Games
Films
Business
“Stories are vital
for Leaders!”
“A story expresses how
and why life changes
and how it can be”
Visioning
Logic/Rhetoric Storytelling
“People are not inspired to act
by reason alone”
Logic/Rhetoric Storytelling
Conventional
Safe
Reasoned - logical
IQ
Engages intellect
Tells
Easy to destroy with logic
Linear thinking
Unconventional
Dangerous
Emotional - complex
EQ
Engages hearts and minds
Sells
Hard to destroy with logic
Systems thinking
Ambiguity effect
Anchoring
Attentional bias
Availability heuristic
Availability cascade
Backfire
Bandwagon effect
Groupthink
Herd behaviour
Base rate fallacy
Belief bias
Bias blind spot
Choice-supportive bias
Clustering
Confirmation
Congruence bias
Conjunction
Conservatism - Bayesian
Contrast
Curse of knowledge
Decoy effect
Denomination effect
Distinction bias
Duration neglect
Empathy gap
Endowment effect
Essentialism
Exaggerated
Experimenter's
Expectation bias
False-consensus
Functional fixedness
Focusing effect
Forer effect
Barnum
Framing effect
Recency illusion
Gambler's law of large numbers
Hard-easy effect
Hindsight bias
Hostile media effect
Hot-hand fallacy
Hyperbolic discounting
Dynamic inconsistency.
Identifiable victim effect
Illusion of control
Illusion of validity
Illusory correlation
Impact bias
Information bias
Insensitivity to sample size
Irrational Just-world
Less-is-better effect
Loss aversion
Sunk cost effects
Ludic fallacy
Mere exposure effect
Mirror-imaging
Money illusion
Moral credential effect
Negativity bias
Neglect of probability
Normalcy bias
Observation selection
Observer-expectancy effect
Subject-expectancy effect
Omission bias
Optimism bias
Wishful thinking,
Valence effect
Positive outcome bias
Ostrich effect
Overconfidence
Pareidolia
Pessimism bias.
Planning fallacy
Post-purchase rationalization
Pro-innovation bias
Pseudocertainty
Reactive devaluation
Recency bias
Recency illusion
Restraint bias
Rhyme as reason effect
Risk compensation
Peltzman effect
Selective perception
Semmelweis reflex
Selection Social comparison
Social desirability bias
Status quo bias
Stereotyping
Subadditivity effect
Subjective validation
Survivorship
Survivorship bias
Texas sharpshooter fallacy
Time-saving bias
Unit bias
Well travelled road effect
Zero-risk bias…
Are we rational?
Memory bias
So what’s the Science?
Neural Coupling
Mirroring
Dopamine
Broca’s/Wernicke’s
What’s the
Story?
What makes for a
good story?
Has characters
A mind journey
An emotional journey
Embraces complexity
Has structure
Creates meaning – often multiple
Does not tell – it shows
Has an impact
Catalyses change
Is remembered…
 Speak at 150 WPM
 Process 500-750 WPM
 Average Attention Span 7.5 min
 Relative Importance:
 A Picture/Chart tells 1000 words
Content
7%
Vocal
35%
Body Language
58%
Communication Facts
Cna yuo raed this at nroaml seped? 55 plepoe out of
100 can.
i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht
I wasrdanieg.The phaonmneal pweor of the hmuan
mnid, aoccdrnig to arscheearch at Cmabrigde
Uinervtisy, it dseno't mtaetr in waht oerdr the ltteres
in a wrod are,the olny iproamtnt tihng is taht the frsit
and lsat ltteer be in the rghit pclae. The rset can be a
taotl mses and you can sitll raed it whotuit a pboerlm.
Tihs is bcuseae the huamn mnid deosnot raed ervey
lteter by istlef,but the wrod as a wlohe. Azanmig eh?
And I awlyas tghuot slpeling was ipmorantt!
You are cleverer than you think
DISTIL IT
“A computer on every desk and in every
home”
 Speak at 150 WPM
 Process 500-750 WPM
 Average Attention Span 7.5 min
 Relative Importance: Content
7%
Vocal
35%
Body Language
58%
Communication Facts
Getting the Message Across
Voice
38%
Words
7%
Body
55%
What makes for a
good PROJECT?
Has characters
A mind journey
An emotional journey
Embraces complexity
Has structure
Creates meaning – often multiple
Does not tell – it shows
Has an impact
Catalyses change
Is remembered
If you want your children to be
intelligent, read them stories.
If you want them to be more
intelligent, read them more stories.
Henry Ford (1863-1947)
American industrialist, inventor
“Whether you think you
can or whether you think
you can’t, you’re right”
but…
The shortest distance
between a human being
and the truth
is a story
Anthony de Mello
Writer & Philosopher
Successful Project
Leadership through
Storytelling
Stephen Carver FAPM

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Successful project management through storytelling -12th Jan

  • 2. “People don’t like to plan - Planning is unnatural - It is much more fun just to do. And the nice thing about just doing is that failure comes as a complete surprise. Whereas if you have planned, the failure is preceded by a long period of despair and worry” Planning
  • 3. Major Threats to Project Success Key to graph A Bad communication between stakeholders B Lack of planning C Milestones not being met D No quality control E Costs getting out of hand F Inadequate resource co- ordination G Poor overall management H Mis-management of progress I Supplier skills over- stretched J Supplier under-resourced 10 16 17 23 24 27 31 36 37 55 0 10 20 30 40 50 60 J I H G F E D C B A
  • 4. If you want your children to be intelligent, read them stories.
  • 5. Jean-Paul Sartre Philosopher, playwright, novelist, screenwriter, political activist, biographer, and critical thinker Man is at all times a teller of stories. He lives surrounded by his stories and the stories of others; He sees everything that happens to him through them, And he tries to live his life as if he were recounting it as a story.
  • 8. “A story expresses how and why life changes and how it can be” Visioning
  • 9. Logic/Rhetoric Storytelling “People are not inspired to act by reason alone”
  • 10. Logic/Rhetoric Storytelling Conventional Safe Reasoned - logical IQ Engages intellect Tells Easy to destroy with logic Linear thinking Unconventional Dangerous Emotional - complex EQ Engages hearts and minds Sells Hard to destroy with logic Systems thinking
  • 11. Ambiguity effect Anchoring Attentional bias Availability heuristic Availability cascade Backfire Bandwagon effect Groupthink Herd behaviour Base rate fallacy Belief bias Bias blind spot Choice-supportive bias Clustering Confirmation Congruence bias Conjunction Conservatism - Bayesian Contrast Curse of knowledge Decoy effect Denomination effect Distinction bias Duration neglect Empathy gap Endowment effect Essentialism Exaggerated Experimenter's Expectation bias False-consensus Functional fixedness Focusing effect Forer effect Barnum Framing effect Recency illusion Gambler's law of large numbers Hard-easy effect Hindsight bias Hostile media effect Hot-hand fallacy Hyperbolic discounting Dynamic inconsistency. Identifiable victim effect Illusion of control Illusion of validity Illusory correlation Impact bias Information bias Insensitivity to sample size Irrational Just-world Less-is-better effect Loss aversion Sunk cost effects Ludic fallacy Mere exposure effect Mirror-imaging Money illusion Moral credential effect Negativity bias Neglect of probability Normalcy bias Observation selection Observer-expectancy effect Subject-expectancy effect Omission bias Optimism bias Wishful thinking, Valence effect Positive outcome bias Ostrich effect Overconfidence Pareidolia Pessimism bias. Planning fallacy Post-purchase rationalization Pro-innovation bias Pseudocertainty Reactive devaluation Recency bias Recency illusion Restraint bias Rhyme as reason effect Risk compensation Peltzman effect Selective perception Semmelweis reflex Selection Social comparison Social desirability bias Status quo bias Stereotyping Subadditivity effect Subjective validation Survivorship Survivorship bias Texas sharpshooter fallacy Time-saving bias Unit bias Well travelled road effect Zero-risk bias… Are we rational? Memory bias
  • 12. So what’s the Science? Neural Coupling Mirroring Dopamine Broca’s/Wernicke’s
  • 13.
  • 14.
  • 16. What makes for a good story? Has characters A mind journey An emotional journey Embraces complexity Has structure Creates meaning – often multiple Does not tell – it shows Has an impact Catalyses change Is remembered…
  • 17.  Speak at 150 WPM  Process 500-750 WPM  Average Attention Span 7.5 min  Relative Importance:  A Picture/Chart tells 1000 words Content 7% Vocal 35% Body Language 58% Communication Facts
  • 18. Cna yuo raed this at nroaml seped? 55 plepoe out of 100 can. i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I wasrdanieg.The phaonmneal pweor of the hmuan mnid, aoccdrnig to arscheearch at Cmabrigde Uinervtisy, it dseno't mtaetr in waht oerdr the ltteres in a wrod are,the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm. Tihs is bcuseae the huamn mnid deosnot raed ervey lteter by istlef,but the wrod as a wlohe. Azanmig eh? And I awlyas tghuot slpeling was ipmorantt! You are cleverer than you think
  • 20. “A computer on every desk and in every home”
  • 21.
  • 22.  Speak at 150 WPM  Process 500-750 WPM  Average Attention Span 7.5 min  Relative Importance: Content 7% Vocal 35% Body Language 58% Communication Facts
  • 23. Getting the Message Across Voice 38% Words 7% Body 55%
  • 24. What makes for a good PROJECT? Has characters A mind journey An emotional journey Embraces complexity Has structure Creates meaning – often multiple Does not tell – it shows Has an impact Catalyses change Is remembered
  • 25. If you want your children to be intelligent, read them stories. If you want them to be more intelligent, read them more stories.
  • 26. Henry Ford (1863-1947) American industrialist, inventor “Whether you think you can or whether you think you can’t, you’re right” but…
  • 27. The shortest distance between a human being and the truth is a story Anthony de Mello Writer & Philosopher