1. Glastonbury 2010
Brief: Create a hospitality tent in the John Peel backstage
area at Glastonbury 2010.
Considerations: Glastonbury’s no exterior logo policy.
Timeline: 4 weeks
Solution: Bass Camp
A laid back, funky, living-room-style space, with pick
‘n’ mix bar, DJ Hero and evening barbeques. Branding
within the space was kept to drink mats, guitar
plectrums and the entrance wristbands.
Exterior branding included company tagline and
colours, but given a destination name.

2. Glastonbury 2010

3. Glastonbury 2010