1. your UX is not my UX
fitc web unleashed 2015
@andrewsmyk

2. @andrewsmyk

3. @andrewsmyk
What is the scenario?

4. @andrewsmyk
What about the user?

5. @andrewsmyk

7. Process list here

8. Process list here

9. Research & Analytics

10. Outcomes?

11. User Story
As a <type of user>, I want <some goal> so that <some reason>.

12. User Story
As a <persona>, I want <action> so that <expected outcome>.

13. Job Story
When <situation>, I want to <motivation> so I can <expected outcome>.

14. Context and Causality
When <situation>, I want to <motivation> so I can <expected outcome>.

15. context, situations, and anxieties/emotions
When <situation>, I want to <motivation> so I can <expected outcome>.

16. Focus on Motivations
https://www.flickr.com/photos/andercismo/2349098787

17. Why, When, Where?
https://www.flickr.com/photos/andercismo/2349098787

18. Add Contextual Information
Use Real People Not Personas
Add Forces or Friction To Motivations
When <situation>, I want to <motivation> so I can <expected outcome>.

19. Example:
UX Designer
Front End Designer
Product Manager

21. which users are you
designing for?
@andrewsmyk

22. @andrewsmyk
https://www.flickr.com/photos/tease2010/6017051264
don’t focus on who or how
look for the why?

23. Mad Science?

25. Reorder Button

26. Motivations: Pizza App - order last order button
Craving:
• looking forward to having pizza
• reminder
• stimulus
• taste
Want:
• don't want to cook
• minimal effort
• easy
• no thought
Emotional:
• pizza will make me feel better
• frustrated
• event driven

27. Design Silo?

28. Practice User Interface Kung fu

29. Protect the User from Themselves

31. Remember

32. UX is subjective

33. UX is personal

36. Questions?

37. Thank You!
@andrewsmyk

38. your UX is not my UX
fitc web unleashed 2015
@andrewsmyk