2. The header claiming that this issue is
The mast head takes up the
top left third of the page, it FRONT COVER ANALYSIS special would automatically grab the
readers attention as it is the first thing
uses bold red font fitting in
they would see with the magazine
with the house style if the
being on the shelf at a shop they
front cover which contains
would therefore want to buy the
some red writing and hints
magazine because it is a special.
of red objects in the main
image creating a
recognisable theme for the The cover lines would attract the
audience. readers attention giving them brief
descriptions into what will be inside
the magazine, featuring the most
There is the use of a flash
interesting story's on the front page
advertising the reunion of a
as cover lines.
band or artist, this would
attract the audience as it is
The main image uses star power of
bold and easy to read,
Dizzee Rascal to entice the audience,
whilst fitting in with the
he is set in a young looking
house style of the
background appealing to the younger
magazine.
audience who would be familiar with
him due to his target audience.
The background of the main
image shows a theme of
graffiti, appealing to a young
audience and relatable to
The main coverline givers thew reader
“the streets” helping give a
an insight into what the main article in
young and cool image to the
the magazine will be, it uses star
magazine.
power to entice the audience and is
also big and bold across the main
The use of a pull quote image to show its importance and to
grabs the readers attention be eye catching for the audience.
as it gives them a brief and
interesting insight into what
is inside the magazine The barcode, date, issue
making them want to read number and price is also
the article. featured.
3. TARGET AUDIENCE OF THIS MAGAZINE
METHODS USED TO ATTRACT
Target audience THIS TARGET AUDIENCE ARE:
profile: The use of star power of Dizzee
Rascal would attract the target
The target audience audience as they would recognise
would be young him as he is famous and see him as
an aspirational figure. The use of the
male teenagers with main cover line using slang would be
an interest in understandable to the target audience
of teenagers so they can relate to it.
rap/grime. Moreover the use of red, black and
white within the house style would
Gender: Male appeal to males as they are
stereotypically masculine colours.
Age:13 - 21 Also the background of the main
image may be applicable to young
people, being a cool background of
Social class: graffiti that would be found on the
Working class, as it street they would find it appealing as
it would be seen as “cool”.
costs £2.20 and is
not a lot considering
posters etc. that it
sometimes
contains.
4. NME is published by IPC
Media and they have an
average of 7 million users
per month on the NME
website.
NME music magazine has
been published weekly
since March 1952. It started
as a music newspaper and
gradually moved to being a
magazine in the 1980’s the
online version of NME was
launched in 1996. In May
2012 Mike Williams took The NME magazine target
over as editor whilst Luke
Lewis is editor of NME.com audience is:
NME magazine is a hip
•65 % of readers are male
hop/urban magazine. The
typical NME magazine
•50 % aged 16 – 24
would contain music news,
reviews, charts, information
•22 % aged 25 – 34
on festivals, tours, clubs or
concert and also tends to
•79 % are class a, b or c1
involve a variety of rock,
indie, rap and hip hop
music despite being an
urban/hip hop.
5.
6. NME mast head is featured on the
contents page, fitting in with the
house style of the magazine whilst
Contents page NME (SEPT 2009) ANALYSIS
the word “contents” is still the same The date of the issue is put
font keeping the house style in the banner which also fits
throughout creating familiarity for in with the house style of the
the audience. magazine.
The main image is of a girl
standing outside a tour bus, The brief heading and
fitting in with the header on the summary of articles in the
front cover “tour special” having magazine with the page
the sub heading the same number in red gives the
underneath the picture. This reader a quick insight into
gives consistency and gives the what is in the magazine whilst
reader what they initially wanted the black outline of the white
from the front cover of the writing makes the sub
magazine and gives the reader headings stand out and fits in
typical things such as tours that with the house style of the
would be featured in a music magazine with the same fonts
magazine. The main image is and the same colour scheme
also edited to look like a of red white and black.
photograph which may be Future editions of the magazine
relatable to the reader as normal are shown with details of the
people giving the impression of a website and phone numbers to
down to earth magazine. show that there will be more and
Bands are listed in red with page give the impression that the
number in black showing the reader can have a continuous
variety of bands they have relationship with the magazine.
enticing the reader as they have
a large amount of bands which The editors introduction to the
they can read about. Moreover magazine would give a
the red and black fits in with the personally appeal to it and would
house style of the magazine and use direct mode of address to
would appeal to the male involve the audience with the
audience (of which a majority of magazine.
NME readers are) as they are
stereotypically masculine colours
whilst giving a sense of
familiarity to the magazine.
7. CONTENTS PAGE LAYOUT
MAST HEAD, PAGE TITLE AND ISSUE
DATE – placed in the top banner
SUB
HEADINGS
LIST OF BANDS AND THE PAGE THAT
MAGAZINE
MAIN IMAGE CONTENTS
THEY FEAUTRE ON
(articles)
EDITORS
NOTE
The lists of bands and pages in the left third of the page and list
of articles in the right third of the page surround the main image
and along with the banner in along the top of the contents page,
this creates a focus on the main image and editors note, which FLASHER
would entice the reader to look at the editors note giving them a FOCUSING ON
personal experience with the magazine. Moreover as the main SUBSCRIBING
image is centred it shows the importance of the “tour special” TO NME
focusing on the fact that this issue is a “special”.
8. The mise en scene of DOUBLE PAGE SPREAD ANALYSIS Caption saying Dizzee
the double page would entice the reader
spread uses graffiti in using star power as a
the background to well known name
create an impression Byline (credit for
of being on the streets author and
or a roughness to the photographer) is also
article. The secondary used.
image of beer bottles The main heading of
and a music player “from tags to riches”
gives the impression of uses a pun to entice the
a party life style which audience. The use of the
for the audience of word tag may be seen
teenagers would be as cool as it involves
aspirational and doing something illegal
something they could and make the reader
stereotypically relate assume that Dizzee had
too. come from a rough
The use of a mid shot background. Also going
in the main image from tags to riches
shows star power with shows that he is a
Dizzee Rascal and success artist and would
gives the impression be aspirational for a
he is doing something reader.
The text is set out in
he is not supposed to columns whilst the last
be (maybe illegal) two columns wrap
which would look around the image of the
appealing to the radio signifying the
audience of teenagers importance of music
stereotypically known within the magazine and
for getting into trouble. even to Dizzee Rascal.
The copy begins with a large letter “Y” using drop capitals to entice the The sub heading uses the buzz word amazing to imply that the
reader to start reading the article as it would catch their attention. article is good and shows his personal story creating a bond
between the reader and Dizzee Rascal.
9. ANALYSIS OF WRITTEN
ARTICLE
The article itself is basically about Dizzee
Rascals story and his year of 2009 where
he had a successful year. The header
suggests the article is about how Dizzee
Rascal has gone from being in trouble with
police and been on tags too becoming
successful and getting rich, this may be
seen as a aspirational story.
The article itself is written in 4 short
columns each of approx75-100 words
which would not be a lot of words for a
teenager/young adult (being the target
audience) to read and they would therefore
not get bored of reading it.
