This document provides an overview of marketing strategies for family child care providers. It discusses defining marketing, communicating program benefits, developing a marketing strategy, and targeting current, prospective, and past clients. Specific strategies covered include using benefits language, online marketing, networking with organizations, developing a marketing plan, setting rates, and focusing on quality over price. The document emphasizes that marketing is an ongoing process of communicating benefits to meet family needs.

1. Family Child Care Marketing in Financial Hard Times Tom Copeland For the National Association for Family Child Care, July 21, 2011 Tom Copeland/NAFCC 2010