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Virtuoso Travel Mart 2010

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Howie Jacobson
Howie Jacobson

Howie Jacobson's presentation at Virtuoso Travel Mart 2010 in Las Vegas, NV.

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How to Generate Online Business Without Going Crazy Howie Jacobson, PhD Author, Google AdWords For Dummies
Why Did We Hike the Narrows?
The Problem Your Website Your Blog Blogger Wordpress Posterous Propeller Facebook LinkedIn Twitter Flickr TripAdvisor Hootsuite Ping Youtube Viddler Google AdWords Email RSS Articles Syndication
What We’ll Cover 3 Big Ideas about Marketing Online Laser Focus on What Matters The Most Important Marketing Mindset A Strategy for Ultimate Efficiency 3 “Scorches” – Live Critiques
Who am I?
3 Big Ideas to Make it Simple People + Persuasion = Profits The Scent Trail of WII-FM Repurpose Everything
1. People + Persuasion = Profits
Master 2 Things 1 Traffic Source 1 Website Conversion Process Once you lock them down, Diversify
What’s the Key to Success?
2. The Scent Trail of WII-FM
What Humans Want Imagine… You’ve Just Landed at a Foreign Airport You Don’t Speak the Language You Don’t Have a Guide What Do You Want?
Safety Do I Feel Safe Here? Do I Trust You?
Scratch My Itch
Scratch My Itch WII-FM Web surfing is problem-solution oriented Dynamic Tension “Are You My Mommy?” RAS
From Seller to Protector
Your Jobs Educator Expert Guide Storyteller
The Scent Trail
The Ideal Prospect
Start with the Prospect
Go Blue
Write an Avatar Diary Entry Ideal Prospect: _____________ Why are they searching? What problem do they want to solve? What feeling do they want to get rid of? What feeling do they want to have at the end of the search? Dear Diary... (write for 5 minutes)
Blink Test Big Benefit Dramatic Difference Real Reason to Believe

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Virtuoso Travel Mart 2010

  • 1. How to Generate Online Business Without Going Crazy Howie Jacobson, PhD Author, Google AdWords For Dummies
  • 2. Why Did We Hike the Narrows?
  • 3. The Problem Your Website Your Blog Blogger Wordpress Posterous Propeller Facebook LinkedIn Twitter Flickr TripAdvisor Hootsuite Ping Youtube Viddler Google AdWords Email RSS Articles Syndication
  • 4. What We’ll Cover 3 Big Ideas about Marketing Online Laser Focus on What Matters The Most Important Marketing Mindset A Strategy for Ultimate Efficiency 3 “Scorches” – Live Critiques
  • 6. 3 Big Ideas to Make it Simple People + Persuasion = Profits The Scent Trail of WII-FM Repurpose Everything
  • 7. 1. People + Persuasion = Profits
  • 8. Master 2 Things 1 Traffic Source 1 Website Conversion Process Once you lock them down, Diversify
  • 9. What’s the Key to Success?
  • 10. 2. The Scent Trail of WII-FM
  • 11. What Humans Want Imagine… You’ve Just Landed at a Foreign Airport You Don’t Speak the Language You Don’t Have a Guide What Do You Want?
  • 12. Safety Do I Feel Safe Here? Do I Trust You?
  • 14. Scratch My Itch WII-FM Web surfing is problem-solution oriented Dynamic Tension “Are You My Mommy?” RAS
  • 15. From Seller to Protector
  • 16. Your Jobs Educator Expert Guide Storyteller
  • 19. Start with the Prospect
  • 21. Write an Avatar Diary Entry Ideal Prospect: _____________ Why are they searching? What problem do they want to solve? What feeling do they want to get rid of? What feeling do they want to have at the end of the search? Dear Diary... (write for 5 minutes)
  • 22. Blink Test Big Benefit Dramatic Difference Real Reason to Believe

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