Survey about the information source for female make-up in Vietnam. How influential is Michelle Phan, famous youtuber for make-up videos who are originally from Vietnam?

1. Your sub-title here
Vietnamese information source for make-up
How famous is Michelle Phan in Vietnam?

2. Survey information
• 687 Vietnamese female among 16-49 years old
• Conducted on Oct, 2015

3. Executive Summary
• 48% makes up more than once per week
• 50% take less than 10 minutes, 86% less than 20
minutes for make-up
• Ratio of enjoying make-up is high, for 64% answer either
“enjoy very much” or “enjoy”
• Teens refer to Youtube most, while friends are the most
important info source for 20’s, 30’s and 40’s
• Michelle Phan is known more among teens, and those
who make-up more frequently

4. How often do you make up?
11%
5% 5%
10%
37%
32%
21%
9%
5%
7%
37%
21%
19%
5%
7%
10%
35%
24%
17%
6% 6%
9%
36%
26%
Every day 5- 6 times a week 3 - 5 times a week1 - 2 times a week Only when I have
special events
I do not make up
16-19 20-29 30-49 All
48% makes up more than once per week
N=687

5. How long does it take for you to make up?
21%
31%
19%
15%
10%
3%
1% 1%
18%
31%
21%
15%
10%
2% 2%
0%
14%
37%
26%
11%
8%
2% 1% 1%
17%
33%
22%
14%
9%
2% 2%
1%
Less than 5
minutes
6 -10 minutes 11 - 15
minutes
16 - 20
minutes
21 - 30
minutes
31 - 45
minutes
46 - 60
minutes
more than 60
minutes
16-19 20-29 30-49 All
50% take less than 10 minutes, 86% less than 20 minutes for make-up
N=508 (those who make up)

6. How much do you enjoy make up?
41%
28%
21%
5%
4%
36%
28%
24%
10%
3%
35%
24% 25%
8% 7%
37%
27%
23%
8%
5%
Enjoy very much Enjoy Average Do not enjoy so much Do not enjoy
16-19 20-29 30-49 All
Ratio of enjoying make-up is high, for 64% answer either “enjoy very much” or
“enjoy”
N=508 (those who make up)

7. What are the information sources for your make-ups?
Friends Families Youtube Facebook Instagram
Personnel
at beauty
salon / SPA
Personnel
at cosmetic
store
Book /
magazine
Website
I make-up
my own
original way
I do not
make-up
Others TV program
16-19 42% 20% 44% 29% 13% 11% 15% 17% 26% 21% 2% 2% 8%
20-29 50% 11% 37% 23% 5% 12% 12% 25% 25% 20% 1% 1% 7%
30-49 44% 17% 33% 25% 2% 14% 19% 30% 23% 31% 3% 1% 6%
All 46% 16% 38% 26% 7% 12% 15% 24% 25% 24% 2% 1% 7%
16-19
20-29
30-49
All
Teens refer to Youtube most, while friends are the most important info source
for 20’s, 30’s and 40’s
N=508 (those who make up)

8. Name of popular source information (free answers)
N=508 (those who make up)
Orange = Web, Pink = Web / Magazine, Blue = Magazine only

9. Popular celebrities to refer for make-ups (Free answers)
N=508 (those who make up),
Q = Who are the celebrities that you refer to for makeups
My Tam Ho Ngoc HaQuynh Anh Shyn

10. About Michelle Phan
Michelle Phan is an American make-up demonstrator with Vietnam roots and
entrepreneur who became notable as a YouTube personality. Phan's
YouTube channel has over 8 million subscribers, 1.1 billion lifetime views,
and 350 uploaded videos (Wikipedia)

11. Do you know Michelle Phan?
23% 24%
53%
19%
26%
55%
18%
31%
51%
20%
27%
53%
Yes, I know who
she is
I have heard of
her name
No I do not know
her
By age
16-19
20-29
30-39
All
29%
34%
38%
19%
33%
47%
16%
20%
64%
20%
27%
53%
Yes, I know who
she is
I have heard of
her name
No I do not know
her
By make-up frequncy
Every day
Occasional make-uppers (1 - 6
times / week)
Those who make up only those
who make-up
All
Michelle Phan is known more among teens, and those who make-up more
frequently
N=508 (those who make up)

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