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Vietnam retail store statistics 2019

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Vietnam’s retail store landscape is rapidly changing, with the big rise and of modern trade stores, and the aggressive M&A from the giant groups

This report was made to summarize the trend by product category, by knowing the store numbers of the major players.

The report was made in April 2019.

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Vietnam retail store statistics 2019

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Vietnam retail store (modern trade) status 2019 Asia Plus Inc.
  2. 2. Overview Vietnam’s retail store landscape is rapidly changing, with the big rise and of modern trade stores, and the aggressive M&A from the giant groups This report was made to summarize the trend by product category, by knowing the store numbers of the major players. The report was made in April 2019. • The store numbers in the report are based on the desktop research. • Some new stores are added in 2019. In those cases, we did not include those stores in 2017/ 2018/ 2019 comparison. • 2017 data is as of Feb., 2018 data is as of April.
  3. 3. Key retail trend (1) The modern trade increase more outstanding in second cities 121 136 150 108 131 161 2017 2018 2019 Supermarket HCM / HN Other cities 37 37 41 22 41 55 2017 2018 2019 Department store HCM / HN Other cities
  4. 4. Key retail trend (2) Vingroup leads modern trade increase, with dominant share in department, CVS and supermarket 33% 67% Supermarket 51% 49% Convenience store 70% 30% Department store CVS = Vingroup+ + Shop&Go
  5. 5. Key retail trend (3) Despite of the strong MT increase, the competitions are getting more severe. Several M&A as well as exit from the market Despite of market entry in 2015, decided to sell 18 stores in 2019 to exit from the market Once under the group of Aeon, now Fivimart was acquired by Vingroup Shop&Go operations are taken over by Vingroup in 2019 Vien Thong A, electric chain established in 1997, was acquired by VinGroup in 2018
  6. 6. Key retail trend (4) CVS are on the increase, but some might be behind from their original plan Brand Target Current store # 7-eleven 1,000 stores in 2027 27 B's mart 3,000 stores in 2027 125 Familymart 1,000 stores in 2020 151 GS25 2,500 stores in 2028 32 Ministop 800 stores in 2018 115 Vinmart+ 4,000 stores in 2020 1,465
  7. 7. Modern trade store list (2019, May)
  8. 8. Supermarket Number of supermarket has increased by 16% in comparison with 2018, due to the increase in sub-areas. 77 86 90 44 50 60 108 131 161 2017 2018 2019 HCM HN Others *The above graph figure does not include: Lanchi Mart (added in 2018) and Sakuko, Auchan (added in 2019) 311 229 267 Name HCM HN Others Total AEON Citimart 19 2 3 24 BigC 9 6 21 36 CoopMart 37 1 73 111 Emart 1 0 0 1 Lanchi Mart 0 13 12 25 Mega Market 3 3 13 19 Sakuko 0 13 9 22 VinMart 21 48 51 120 Total 90 86 182 358
  9. 9. Convenient store Number of convenient store has increased by 62% driven by Vinmart+ 824 995 1544 408 485 637 102 128 432 2017 2018 2019 HCM HN Others *The above graph figure does not include: Zakkamart, 7-eleven, Satrafoods, GS25 (added in 2018), Bach Hoa Xanh (added this in 2019) 2613 1608 1334 Name HCM HN Others Total 7 Eleven 27 0 0 27 Bach Hoa Xanh 378 134 0 512 B's Mart 125 0 0 125 Circle K 190 118 16 324 Family Mart 130 0 21 151 GS25 32 0 0 32 Mini Stop 113 0 2 115 Satrafoods 213 0 0 213 Shop & Go 101 17 0 118 Vinmart+ 575 502 388 1465 Zakkamart 38 0 5 43 Total 1922 771 432 3125
  10. 10. Department store Number of department store has increased by 23% driven by the increase in sub- areas. 24 26 27 13 11 14 22 41 55 2017 2018 2019 HCM HN Others 96 78 59 Name HCM HN Others Total Vincom 13 9 45 67 AEON Mall 2 1 1 4 Crescent Mall 1 0 0 1 Diamond 1 0 0 1 LotteMart 4 3 7 14 Parkson 3 0 2 5 Robins 1 1 0 2 Takashimaya 1 0 0 1 VivoCity 1 0 0 1 Total 27 14 55 96
  11. 11. Mini store Mini store increase has slowed down despite of quick in crease in 2017 and 2018 16 26 25 5 16 15 2017 2018 2019 HCM HN Others * The above graph figure includes Daiso, Hachi Hachi and Miniso, the others were added in 2018 5150 21 Name HCM HN Others Total Daiso 5 1 0 6 Hachi Hachi 5 0 0 5 Ilahui 6 1 27 34 Komonoya 9 4 1 14 Minigood 13 0 0 13 Miniso 15 14 11 40 Moji 5 6 0 11 Mumuso 15 5 14 34 Usupso 1 0 0 1 Yoyoso 2 0 3 5 Total 76 31 56 163
  12. 12. Drug store Number of drug store has increased by 45% thanks to Mediacare and Pharmacity 191 259 358 11 13 25 28 68 109 2017 2018 2019 HCM HN Others 492 340 230 Name HCM HN Others Total An Khang Pharmacy 11 0 0 11 ECO pharma 9 0 0 9 Guardian 63 16 4 83 Long Chau 29 0 2 31 Medicare 31 5 59 95 My Chau 7 0 1 8 Phano Pharmacy 37 0 22 59 Pharmacity 168 1 19 188 SK Pharmacy 3 3 2 8 Total 358 25 109 492
  13. 13. Electric chain Number of electric chain has increased by 8%.The increase of Dien May Xanh because Tran Anh was integrated into Dien May Xanh 229 346 371 179 238 263 1255 2043 2207 2017 2018 2019 HCM HN Others 2841 2627 1663 Name HCM HN Others Total Cho Lon 15 0 50 65 Dien may xanh 81 58 659 798 Nguyen Kim 17 8 39 64 Pico 0 13 12 25 The gioi di dong 236 178 1403 1817 Thien Hoa 13 0 4 17 Tran Anh 0 0 0 0 VinPro 9 6 40 55 Total 371 263 2207 2841
  14. 14. Fashion apparel chain (1) 229 249 270 176 206 231 446 592 655 2017 2018 2019 HCM HN Others 1156 1047 851 * The above graph figure excludes H&M, HNOSS, MARC, Couple TX, Lime Orange, Old Navy, Juno, Vascara, Biti’s, Vina Giay, Bita’s (added in 2018) Viet Tien, K & K Fashion, An Phuoc, Hoang Phuc, YaMe (added in 2019) Number of fashion apparel chain has increased by 10% thanks to the increase in suburb area Name HCM HN Others Total Adidas 39 35 35 109 An Phuoc 49 21 66 136 Bita's 13 4 7 24 Biti's 25 11 127 163 Blue exchange 44 23 264 331 Canifa 14 35 74 123 Converse 23 15 34 72 Couple TX 23 3 22 48 Elise 18 18 65 101 G2000 12 6 2 20 H&M 3 3 0 6
  15. 15. Fashion apparel chain (2) * The above graph figure excludes H&M, HNOSS, MARC, Couple TX, Lime Orange, Old Navy, Juno, Vascara, Biti’s, Vina Giay, Bita’s (added in 2018).Viet Tien, K & K Fashion, An Phuoc, Hoang Phuc, YaMe (added in 2019) Number of fashion apparel chain has increased by 10% thanks to the increase in suburb area 229 249 270 176 206 231 446 592 655 2017 2018 2019 HCM HN Others 1156 1047 851 Name HCM HN Others Total HNOSS 18 0 12 30 Hoang Phuc 25 23 23 71 IVY Moda 7 20 40 67 Juno 39 11 44 94 K&K Fashion 10 0 3 13 Kelly Bui 2 8 1 11 Lacoste 5 5 0 10 Levi's 14 9 7 30 Lime Orange 16 0 16 32 Mango 8 5 0 13 MARC 12 0 10 22 NEM 9 18 51 78 Nike 19 11 7 37
  16. 16. Fashion apparel chain (3) * The above graph figure excludes H&M, HNOSS, MARC, Couple TX, Lime Orange, Old Navy, Juno, Vascara, Biti’s, Vina Giay, Bita’s (added in 2018) Viet Tien, K & K Fashion, An Phuoc, Hoang Phuc, YaMe (added in 2019) Number of fashion apparel chain has increased by 10% thanks to the increase in suburb area 229 249 270 176 206 231 446 592 655 2017 2018 2019 HCM HN Others 1156 1047 851 Name HCM HN Others Total Ninomaxx 22 4 50 76 Old Navy 3 1 0 4 PT2000 11 3 7 21 Puma 2 1 0 3 Sea Collection 6 0 1 7 Vans 14 14 17 45 Vascara 48 8 67 123 Viet Tien 82 63 332 477 Vina Giày 12 6 8 26 Yame 17 0 20 37 Zara 1 1 0 2 Total 665 385 1412 2462
  17. 17. Coffee chain store Number of coffee chain store has increased by 48% thanks to the increase in HCM City 224 293 427 83 116 159 66 90 155 2017 2018 2019 HCM HN Others *The above graph figure excludes Effoc (added in 2018) Thuc Coffee, Aha Coffee, Viva Star Coffee, Wayne’s Coffee (added in 2019) 741 499 373 Name HCM HN Others Total Aha coffee 2 38 4 44 Coffee House 81 26 31 138 Cong Caphe 14 32 14 60 Effoc 13 0 4 17 Highland 97 61 82 240 Passio 50 6 0 56 Phuc Long 38 1 5 44 Starbucks 30 16 3 49 The Coffee Bean and Tea Leaf 13 2 0 15 The Coffee Factory 14 0 0 14 Thuc Coffee 7 0 0 7 Trung Nguyen 66 11 16 93 Urban Station Coffee 24 4 4 32 Viva Star Coffee 137 2 17 156 Wayne's Coffee 7 0 0 7 Total 593 199 180 972
  18. 18. Milk tea chain store (1) Number of milk tea chain store has increased by 10% thanks to the increase in HCM City 225 295 216 229 234 218 2018 2019 HCM HN Others *The above graph figure excludes Hoa Huong Duong, Comebuy, Toocha, Chago, OneZo, Sharetea (added 2019) 742 675 Name HCM HN Others Total Bobapop 72 25 3 100 Cha Go 1 10 12 23 Chago 1 10 12 23 Chamichi 5 1 2 8 Coco fresh tea & juice 0 5 0 5 Comebuy 5 0 1 6 Dingtea 11 95 89 195 Gong Cha 25 6 19 50 Heekaa 8 3 2 13 Hoa Huong Duong 10 0 0 10 Hot&Cold 30 0 0 30
  19. 19. Milk tea chain store (2) *The above graph figure excludes Hoa Huong Duong, Comebuy, Toocha, Chago, OneZo, Sharetea (added 2019) Number of milk tea chain store has increased by 10% thanks to the increase in HCM City 225 295 216 229 234 218 2018 2019 HCM HN Others 742 675 Name HCM HN Others Total Koi Thé 21 0 0 21 Lavida 12 0 0 12 OneZo 5 0 0 5 R&B Tea 15 0 7 22 Royal Tea Viet Nam 12 6 10 28 Sharetea 8 6 4 18 Ten Ren 22 0 1 23 The Alley 25 14 4 43 Tocotoco 25 61 64 150 Toocha 11 0 4 15 Uncle Tea 11 3 5 19 Total 335 245 239 819
  20. 20. Food chain store (1) Number of food chain store has increased by 13% in comparison with 2018 345 356 385 160 186 202 205 265 322 2017 2018 2019 HCM HN Others *The above graph figure does not include: Pho Hung, Texas chicken, Popeyes (added in 2018) Hotpot Story, Tasaki BBQ, Sushi Kei. Burger King, Domino's Pizza, Pizza Hut, Hokkaido Baked Cheese , Ashima, Hutong, Ba Con Cuu, Papaxốt, Manwah, Kpub, Shogun, Isushi, Daruma, Capricciosa, Osaka Ohsho, Vuvuzela, BukBuk, Cowboy Jack's, 37 street, Khao Lao, Dolpansam, Yaki - Chang dung nuong (added in 2019) 909 807 710 Name HCM HN Others Total 37 street 2 3 0 5 Ashima 4 5 0 9 Ba Con Cuu 2 0 0 2 BukBuk 1 5 2 8 Burger King 6 3 0 9 Capricciosa 1 2 0 3 Cowboy Jack's 2 6 3 11 Daruma 0 6 0 6 Dolpansam 2 1 1 4 Domino's Pizza 32 7 0 39 GogiHouse 30 24 35 89 Hokkaido Baked Cheese 4 0 1 5 Hotpot Story 20 10 11 41 Hutong 7 10 8 25
  21. 21. Food chain store (2) *The above graph figure does not include: Pho Hung, Texas chicken, Popeyes (added in 2018) Hotpot Story, Tasaki BBQ, Sushi Kei. Burger King, Domino's Pizza, Pizza Hut, Hokkaido Baked Cheese , Ashima, Hutong, Ba Con Cuu, Papaxốt, Manwah, Kpub, Shogun, Isushi, Daruma, Capricciosa, Osaka Ohsho, Vuvuzela, BukBuk, Cowboy Jack's, 37 street, Khao Lao, Dolpansam, Yaki - Chang dung nuong (added in 2019) Number of food chain store has increased by 13% in comparison with 2018 345 356 385 160 186 202 205 265 322 2017 2018 2019 HCM HN Others 909 807 710 Name HCM HN Others Total Isushi 3 4 0 7 Jolibee 17 5 91 113 KFC 58 36 42 136 Khao Lao 8 8 1 17 Kichi-Kichi 28 21 24 73 King BBQ 37 23 35 95 Kpub 2 3 1 6 Lotteria 84 35 78 197 Manwah 5 3 4 12 Marukame Udon 7 0 1 8 Mcdonald 17 2 0 19 Món Huế 44 25 7 76 Osaka Ohsho 4 0 0 4 Papaxốt 9 0 0 9 Pho 24 16 1 1 18
  22. 22. Food chain store (3) *The above graph figure does not include: Pho Hung, Texas chicken, Popeyes (added in 2018) Hotpot Story, Tasaki BBQ, Sushi Kei. Burger King, Domino's Pizza, Pizza Hut, Hokkaido Baked Cheese , Ashima, Hutong, Ba Con Cuu, Papaxốt, Manwah, Kpub, Shogun, Isushi, Daruma, Capricciosa, Osaka Ohsho, Vuvuzela, BukBuk, Cowboy Jack's, 37 street, Khao Lao, Dolpansam, Yaki - Chang dung nuong (added in 2019) Number of food chain store has increased by 13% in comparison with 2018 345 356 385 160 186 202 205 265 322 2017 2018 2019 HCM HN Others 909 807 710 Name HCM HN Others Total Pho Hung 33 16 7 56 Pizza Hut 39 19 23 81 Popeyes 16 4 0 20 Seoul Garden 5 3 0 8 Shogun 0 2 1 3 Sumo BBQ 12 11 4 27 Sushi bar 4 0 2 6 Sushi Hokkaido Sachi 5 0 0 5 Sushi Kei 7 5 1 13 Tasaki BBQ 8 2 0 10 Texas chicken 19 0 3 22 Thai Express 7 11 2 20 Tokyo Deli 14 5 0 19 Vuvuzela 3 6 7 16 Yaki - Chang dung nuong 6 0 0 6 Total 630 332 396 1358
  23. 23. Fitness gym Number of fitness gym has increased by 23% thanks to California fitness’s increase 19 19 24 16 20 255 8 9 2017 2018 2019 HCM HN Others *The above graph figure excludes Curves, Olympia Vietnam (added in 2018) City Gym, Body fit, Gym Newlife, MMA – Gym, Vshape Gym, Nutrifort (added in 2019) 58 47 40 Name HCM HN Others Total Body fit 4 0 0 4 California fitness 16 10 6 32 City Gym 7 0 0 7 Curves 7 13 3 23 Elite fitness 3 9 3 15 Fit24 (Fit for life) 5 6 0 11 Gym Newlife 2 0 0 2 MMA - Gym 5 0 0 5 Nutrifort 8 0 0 8 Olympia Viet Nam 0 11 3 14 Vshape Gym 2 0 0 2 Total 59 49 15 123
  24. 24. Movie theatres Number of movie theatres has increased by 24% thanks to the increase of CGV and Lotte Cinema 35 41 45 17 21 30 29 55 70 2017 2018 2019 HCM HN Others *The above graph figure excludes Cinestar (added in 2018), Beta Cineplex (added in 2019) 145 117 81 Name HCM HN Others Total Beta Cineplex 0 3 7 10 BHD Star Cineplex 6 2 1 9 CGV Cinemas 22 21 33 76 Cinestar 2 0 1 3 Galaxy Cinema 8 2 5 15 Lotte Cinema 9 4 30 43 Platinum Cineplex 0 1 1 2 Total 47 33 78 158
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