- 76% Vietnamese have their own motorbike. - Honda Wave is the most popular motorbike - 80% of teens' and 71% of 20’s motorbikes are paid by their parents. - Brand (44%), after service (43%) and price (39%) are 3 main factors as the purchase factors. - 49% ask their friend’s advice before the purchase. The ratio is higher with female (58%) - Bad driving behaviours of motorbike/car drivers (44%) is the main dissatisfaction among male while gasoline (57%) is what female cares about. - 49% have had motorbike accident with other motorbike before.

1. Vietnam Motorbike Purchase Trend
- 49% ask their friends’ advice before making decision to buy motorbike
Your sub-title here

2. Executive Summary
• 76% Vietnamese have their own motorbike and 75% of them bought
the new one.
• Honda Wave is the most popular motorbike
• 80% of teens and 71% of 20’s motorbikes are paid by their parents.
• Brand (44%), after service (43%) and price (39%) are 3 main factors
as the purchase factors.
• 49% ask their friend’s advice before the purchase. The ratio seems
to be higher with female (58%)
• Bad driving behaviours of motorbike/car drivers (44%) is the main
dissatisfaction among male while gasoline (57%) is what female
cares about.
• 49% have had motorbike accident with other motorbike before.

3. Do you have motorbike?
Yes
76%
No
24%
76% Vietnamese have their own motorbike.

4. Which motorbike do you have?
6%
6%
6%
8%
8%
7%
1%
1%
1%
1%
5%
5%
5%
14%
Honda Wave
Honda Super Dream
Yamaha Jupiter
Honda Lead
Yamaha Sirius
Honda Future
Honda Vision
Yamaha Exciter
Honda SH
Honda Air Blade
Suzuki Viva
Suzuki Hayate
Yamaha Luvias
Yamaha Nouvo
Honda Wave is second to none in ownership
35%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Others

5. How long do you drive your current motorbike?
15%
7%
7%
People whose age is below 29 drives their current motorbike
for 1-2 years while people from 30-39 drives for 2-3 years
38%
12%
4%
6%
12%
4%
5%
13%
25%
14%
16%
13%
10%
0%
4%
4%
9%
24%
23%
15%
21%
Up to 3 months
3-6 months
6-12 months
1-2 years
2-3 years
3-4 years
4-5 years
From 5 years
Lower than 19 20-29 30-39

6. Who buy your motorbike for you?
80%
3% 3%
68%
19%
10%
4%
0%
71%
2% 2%
6%
1%
25%
1% 0%
4%
1%
Parents Relatives Grandparents Pay by myself Reuse from
someone else
Other
Lower than 19 20-29 30-39
80% people whose age is below 29 were bought a motorbike
by their parents.

7. Motorbike purchase behavior
How many shops have you visited before
making purchase decision?
Why did you choose that shop?
16%
11%
12%
13%
9%
12%
10%
23%
27%
26%
9%
26%
31%
26%
16%
16%
15%
3%
More than 5
4
3
2
1
I asked someone else help
me to buy
Lower than 19 20-29 30-39
33%
17%
19%
15%
16%
19%
10%
39%
38%
38%
12%
23%
27%
Brand, after service and price are 3 main factor making them
choose that shop to make purchase decision.
44%
45%
10%
41%
17%
19%
24%
24%
43%
45%
5%
Price
Promotion
Store staff
knowledge
Friends
recommendation
Location
After service
Brand
Other
Lower than 19 20-29 30-39

8. What did you refer to when you bought motorbike?
16% 16%
39%
9%
20%
13%
23%
41%
7%
16%
22%
20%
30%
9%
24%
19%
24%
49%
5%
16%
25%
15%
29%
12%
31%
24%
19%
55%
5%
17%
Corporate
website
(local /
overseas)
Store
advice
Test run Corporate
Facebook
Review site Forum Store staff
advice
Friend
advice
Blog Other
Lower than 19 19-29 30-39
49% ask their friends’ advice before making decision to buy motorbike.

9. What is your main dissatisfaction about motorbike?
9%
7%
8%
13%
19%
19%
34%
32%
36%
41%
47%
43%
5%
19%
40%
Gasoline cost
Bad driving behaviours
Drive in rain
Too much traffic
Motorbike easily to get broken
Get musty due to helmet
Other
Female especially claims for the high gasoline cost.
57%
No parking space
Female Male

10. Have you had bike accident before?
Yes, with car
6%
Yes, with
motorbike
49%
Yes, with
bicycle
9%
Yes, with
passenger
2%
Yes, with bus
2%
No
32%
49% have had motorbike accident with other motorbike
before.

11. How often do you have your motorbike repaired?
4% 4%
9%
16%
43%
23%
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Once per
week
Several times
a month
A couple of
times a month
Once per
month
Once per 2-3
months
Less than that
They mostly have their motorbike repaired once per 2-3
months (43%)

12. How much do you spend for your motorbike with
gasoline per month?
15%
36%
20%
15%
14%
40%
30%
20%
10%
0%
Up to 200,000
VND
200,000 -
300,000 VND
300,000 -
400,000 VND
400,000 -
500,000 VND
More than
500,000 VND
They mostly spend 200,000 – 300,000 VND for their
motorbike with gasoline per month.

13. Survey information
• “Vietnam Motorbike Purchase Trend”
• 500 male / female Vietnamese above 18 years old
• Conducted on Nov 11 - Nov 15

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