Vietnam is one of the biggest instant noodle market in the world. We had investigated the store share by counting the store share of the major retail channel

1. Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.
[Survey] Instant noodle product share in Vietnam

2. How we collect the data
We visited 200 stores of traditional
and modern channels in HCM and
Hanoi, using mobile applications.
Our field agent checks-in to each
store to record the location, then
count the SKU of instant noodles
based on the guidance from the
application.

3. No. of retails that were investigated

4. Cup / Pack noodle ratio: By Store
66% 67% 66% 66%
73%
34% 33% 34% 34%
27%
Total HCM Hanoi GT MT
Pack Cup
Pack,
66%
Cup,
34%
All
Pack-type is consist of 2/3 of the store share in Vietnam

5. Cup / Pack noodle ratio: By Store
78% 76% 73% 72% 71% 69% 69% 67% 62% 61% 59% 52%
44% 43% 41% 39%
66%
22% 24% 27% 28% 29% 31% 31% 33% 38% 39% 41% 48%
56% 57% 59% 61%
34%
Pack Cup
The ratio of cup is higher at convenience stores

6. Number of instant noodle SKU in GT / MT
General trade has limited number of SKU
Pack,
136
Cup,
69.9
Modern trade
Pack,
6.3
Cup,
2.3
General trade
205.9
SKU
8.6
SKU

7. Store share by Brand (Pack) – By area, store type
14%
11%
8%
7%
6%
5% 4% 4%
4% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2%
0%
2%
4%
6%
8%
10%
12%
14%
16%

8. Store share by Brand (Pack) – By area, store type
Hao
Hao
Oma
chi
Cun
g
Dinh
Milik
et
Kore
no
Dora
emo
n
Gau
Do
3
Mien
Lau
Thai
Suki
Suki
A-
One
De
Nhat
Kok
omi
6
Mien
Gold
Non
gshi
m
Miko
chi
Hoa
ng
Gia
Omn
i
365
Hit
Ha
Sam
yang
Ga
Tim
iMee
MT 14% 11% 8% 7% 6% 5% 4% 4% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2%
GT 16% 21% 11% 2% 1% 1% 13% 5% 5% 1% 2% 8% 4% 1% 0% 3% 2% 1% 2% 0% 0% 0% 0%
HCM 11% 8% 6% 9% 5% 3% 7% 4% 3% 2% 5% 3% 2% 2% 3% 3% 2% 0% 3% 3% 3% 2% 2%
Hanoi 16% 13% 10% 5% 6% 6% 2% 4% 4% 4% 1% 3% 3% 3% 2% 2% 2% 4% 1% 1% 1% 1% 1%
Total 14% 11% 8% 7% 6% 5% 4% 4% 4% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2%
0%
5%
10%
15%
20%
25%

9. Hao Hao Omachi Cung Dinh Miliket Koreno Doraemon Gau Do 3 Mien Others
Store share by Brand (Pack) – By store

10. Store share by Brand (Cup)
18%
16%
14%
8%
7%
5% 5% 5%
4% 4%
3% 3%
5%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%

11. Store share by Brand (Cup) – By area and store type
Modern
Handy
Hao
Hao
Cung
Dinh
Enjoy
Nongshi
m
Nho Mai
Mai
Cung
Dinh
Tao
Quan
Cup
Noodle
Mama Omni Vifon Others
MT 18% 16% 14% 8% 7% 5% 5% 5% 4% 4% 4% 3% 4%
GT 19% 18% 25% 1% 0% 5% 4% 15% 1% 0% 1% 6% 2%
HCM 18% 12% 11% 8% 5% 6% 5% 8% 6% 7% 0% 4% 8%
Hanoi 18% 19% 17% 9% 8% 5% 5% 2% 3% 2% 6% 3% 1%
Total 18% 16% 14% 8% 7% 5% 5% 5% 4% 4% 3% 3% 5%
0%
5%
10%
15%
20%
25%
30%

12. Modern Handy Hao Hao Cung Dinh Enjoy Nongshim Nho Mai Mai
Cung Dinh Tao Quan Cup Noodle Mama Others
Store share by Brand (Cup) – By store

13. Q&Me – About Online Market Research Services

14. Our Solution
Survey is conducted via mobile phone and the data is processed real-time
Affordable Quick High quality
Takes 24 - 48 hours for
most surveys, proving
real-time analysis
Superb real-time
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accurate data collection
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pricing

15. Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 200,000 members as of May, 2017
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City

16. Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 200,000 members as of May, 2017
Married Status Household income Smartphone ownership
Single,
72%
Married
, 25%
Others,
3%
26%
24%
14%
15%
9%
5%
3%
4%
< 5M VND
5 - 7.5M VND
7.5 - 10M VND
10 - 15M VND
15 - 20M VND
20M-30M
30-40M
<40M
27%
25%
18%
8%
8%
6%
15%
18%
Apple
Samsung
Nokia
LG
Asus
Sony
Others
Do not own

17. Contact Us
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Contact: info@qandme.net
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