ベトナム人の日本への渡航は2015年も増え、20万人弱となりました。また訪日ベトナム人の旅行出費額は中国に続いて２位と、経済レベルから考えると非常に高いのが特徴的です。それではどんな商品を購入しているのでしょうか？

1. ベトナム人の爆買い調査

2. 友人・知人が海外に行く際の購入依頼の有無
Have you ever asked your friends / relatives who went abroad to buy something?
Yes, 51%
No, I have
friends / relatives
who have been
abroad but never
asked, 21%
No, I do not have
friends / relatives
who have been
abroad, 28%
51%が商品購入を依頼した事あり

3. 購入依頼相手
48%
43%
19%
12%
9%
6%
1%
Friends Relatives Family Friends'
friend
Local shop
to take
shipping
services
Shipping
service
Others
友人・親戚が多い。業者に依頼する人も少数ながら存在
To whom have you asked? (MA)

4. 購入を依頼した場合の相手の渡航先
34%
14% 13%
45%
22%
8%
22%
34%
17%
11%
42%
30%
9%
22%
33%
11%
16%
48%
14%
8%
21%
47%
16% 17%
37%
16%
5%
18%18%
13%
9%
54%
29%
12%
26%
US Thailand Singapore Japan Korea China Europe
All Female Male HCMC Hanoi
日本製品はハノイで特に人気。
What countries did he/she go when you asked them to buy something? (MA)

5. 知人が海外旅行する際に商品購入を依頼したい国
24%
6% 6%
35%
12%
1%
16%
22%
5%
9%
30%
16%
2%
16%
26%
7%
4%
40%
8%
1%
15%
37%
7%
4%
26%
13%
0%
12%
8%
4%
8%
46%
10%
3%
20%
US Thailand Singapore Japan Korea China Europe
All Female Male HCMC Hanoi
日本商品は特に人気。特にハノイでの人気は抜群。
What is the country that you would ask your friends / relatives to buy something when they
go abroad? (SA)

6. 購入依頼商品
38%
30%
27%
14%
9%
3%
49%
10%
32%
3%
58%
35%
32%
19%
11%
3%
40%
14%
21%
3%
19%
26%
23%
10%
7%
4%
57%
6%
42%
3%
40%
35%
28%
15%
9%
4%
53%
8%
33%
1%
37%
25% 26%
14%
8%
2%
44%
13%
30%
5%
All Female Male HCMC Hanoi
女性には化粧品が、男性にはモバイル・IT機器が人気
What kind of products have you asked? (MA)

7. 購入依頼商品（日本）
38%
30%
27%
14%
9%
3%
49%
10%
32%
3%
58%
35%
32%
19%
11%
3%
40%
14%
21%
3%
19%
26%
23%
10%
7%
4%
57%
6%
42%
3%
40%
35%
28%
15%
9%
4%
53%
8%
33%
1%
37%
25% 26%
14%
8%
2%
44%
13%
30%
5%
All Female Male HCMC Hanoi
女性には化粧品が、男性にはモバイル・IT機器が人気
What kind of products have you asked? (MA)

8. 日本渡航時の購入で人気のある商品
IT Device
iPhone is the product of dominant popularity. Macbook is also a
common items. Other includes Xperia from Sony and Toshiba IT.
Cosmetics
High demand for Shiseido products. Lipsticks, serum, perfume and
sunscreen are common keywords. Popular brand includes Astalift,
Perfume, Kanebo and DHC
Electronic products
Digital cameras from Sony and Canon are commonly claimed. Other
popular makes include Panasonic, Hitachi and Toshiba.
Apparel
Only one brand that are voiced out from respondents – Uniqlo. Several
mentions about Its down jackets
Accessories
Mainly watches from such brands as Seiko and Casio.

9. 調査概要
• 500 respondents from HCM, Hanoi, 18-49 years old
• Conducted on January, 2016

10. About Q&Me Vietnam Market Research Service

11. Who we are (1) – What is Q&Me
Q&Me is the online market research services in Vietnam. Due to our
online utilization and direct panels, we offer the researches in days with
1/3 of the traditional research company cost.
Affordable Quick High quality
Takes 24 - 48 hours for
most surveys, proving
real-time analysis
Superb real-time
analysis for flexible and
accurate data collection
1/3 of the competitor
pricing

12. 17%
8% 8% 8% 8% 8%
7% 7%
7%
22%
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
<9 10-14 15-19 20-24 25-29 30-34 35-3940-44 45-49 50-
Stats Q&Me
Active users by age Urban user ratio (top 6 provinces)
22%
51%
78%
49%
Stats Q&Me
Top 6 provinces Others
Who we are (1) – Q&Me panelist
Due to the utilization of online, our service is best suited for the survey
targeting 10’s – 30’s in urban areas

13. Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC,
Vietnam
Tel. +84 839 100 043