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As the economy in Vietnam grows, Vietnamese
have more opportunities to get to know the different
variety of enterprises.
This survey was made in order to figure out the
corporate image by “country”, to illustrate the
corporate characteristics.
This survey was conducted among Adult 18+ of
650 samples in April 2021.
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Professional
52 %
Professional
54%
Professional
36 %
High stress
28 %
Top-down
29 %
International
40 %
Efficient
42 %
International
52 %
Efficient
35 %
Traditional
27 %
Professional
26 %
Professonal
40 %
Trustful
40 %
Efficient
42 %
Traditional
27 %
International
20 %
High social
responsibility
24 %
Efficient
34 %
High social
responsibility
36 %
Flexible
35 %
Flexible
27 %
Top-down
20 %
Good
atmosphere
22 %
Trustful
33 %
International
31 %
Innovative
29 %
Trustful
x%
Innovative
19 %
Familiar
21 %
High social
responsibility
32 %
High stress
26 %
Trustful
28 %
International
26 %
Professional
18 %
Traditional
20 %
Innovative
8 %
No.1
No.2
No.3
No.4
No.5
No.6
Traditional
40 %
Familiar
33%
High social
responsibility
29 %
Trustful
29 %
Efficient
26 %
Innovative
25 %
4.+$"
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='0',$1">0',.$+/$(%//$(+?%(.$5%1"@,+A%#$'/$'$B,*%5,'*+",'(7$C(%2+D(%$"5$B,,"&'*+&%$
1">0',.$',#$>"5%$(+?%(.$95'#+*+",'($E+*<$F+@<$/*5%//7$!""#$'*>"/0<%5%:
Q. What are the images of Japan company?
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!"#$%&'#&()#'%)#*&+)#,-#'%)#.,+/&*0#'%&'#.,+)#1/#2%)*#0,1#%)&(#3&/&*#.,+/&*04
60%
Ratio of
company recall No.1
20%
No.5
10%
No.2
16%
No.6
9%
No.3
13%
No.7
8%
No.4
10%
No.8
8%
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Q. What are the images of US company?
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*<%.$'5%$>"5%$(+?%(.$*"$5%1"@,+A%#$'/$'$B,,"&'*+&%7$C(%2+D(%7$;"**">J)0$1">0',.$K$(%//$
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!"#$%&'#&()#'%)#*&+)#,-#'%)#.,+/&*0#'%&'#.,+)#1/#2%)*#0,1#%)&(#56#.,+/&*04
50%
Ratio of
company recall No.1
23%
No.5
12%
No.2
16%
No.6
5%
No.3
14%
No.7
5%
No.4
12%
No.8
3%
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Q. What are the images of Korea company?
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51%
Ratio of
company recall
No.1
41%
No.5
9%
No.2
26%
No.6
6%
No.3
24%
No.7
4%
No.4
13%
No.8
1%
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Q. What are the images of China company?
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41%
Ratio of
company recall
No.1
15%
No.5
3%
No.2
14%
No.6
3%
No.3
12%
No.7
3%
No.4
11%
No.8
4%
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Q. What are the images of Thailand company?
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25%
Ratio of
company recall No.1
4%
No.5
2%
No.2
3%
No.6
2%
No.3
3%
No.7
2%
No.4
2%
No.8
1%
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Q. What are the images of Singapore company?
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20%
Ratio of
company recall No.1
2%
No.5
1%
No.2
2%
No.6
1%
No.3
1%
No.7
1%
No.4
1%
No.8
1%
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Q. What are the images of Vietnam company?
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