Ashwa Racing has ventured into Combustion Formula style race car prototypes since 2003 until recently also diversified into developing Hybrid and Electric Formula style race car prototype. Key reason being to participate in the Hybrid category of the Formula Student SAE event. This being a strategy driven initiative which will help the team in expanding its technical expertise as well as being in tune with green technology requirements. Moreover, ashwa Racing aspires to be a part of niche club of Indian teams participating in the Formula Hybrid event. The Hybrid event poses a great deal of challenges before the students, requiring a harmonious blend of both mechanical and electrical aspects of engineering to build a worthy prototype. The Team works in a very organized manner just like an Industry and attaining standards of an International Formula Student Racing team and the team is structured in such a way so as to produce all round individuals and capable engineers .

1. R.V. College of Engineering Ashwa racing
-LIVEITLOVE ITRACEIT

2. R.V. College of Engineering Ashwa racing
PRESENTATION AGENDA
Formula SAE Overview
 Introduction
History of Ashwa Racing
Working module
Media Exposure
Budget
Sponsorship Opportunity and benefits
F1 in School Intiative

3. R.V. College of Engineering Ashwa racing
•The FORMULA SAE (FSAE) competition is for students to conceive design and fabricate and compete with
formula style open wheel race cars.
•Sanctioned by the SAE (Society of Automotive Engineers), the concept of the competition is that a
manufacturing firm has engaged a design team to produce a prototype formula car for evaluation as a potential
production item.
•Vehicles are judged on their design, cost, manufacturability, serviceability and most importantly the
performance
•Formula SAE represents the very pinnacle of motorsport for the student community and it attracts
participants of the highest caliber, from major universities around the world.
• The aim of Formula SAE is to give the students a taste of the challenges they face in the real world and to
develop their ability to analyze and handle real life situations and to be competent engineers
Stuttgart FSAE Team TU Graz FSAE Team Ashwa Racing Team
What is FSAE?

4. R.V. College of Engineering Ashwa racing
• Formula Student- UK
• Formula Student -Italy
• Formula Student Germany
• Formula SAE Australasia
• Formula SAE Michigan
• Formula SAE California
• Formula SAE Japan
• Formula Student Austria
• Formula SAE Brazil
• Formula Student –Hungary
• Formula Student –Spain
• Formula Student –China
• Formulas Student -Russia

5. FORMULA 1–ASHWA RACING FORMULA SAE
•.
Formula 1Formula SAE- Ashwa Racing
•Ashwa Racing cars are a bridge product between Go-Kart and Formula 1000.
•The target market is the Weekend amateur aspired go-kart racers who find it
difficult to afford a Formula 1000.
•At one third the price of Formula 1000 with reasonable after sales support
comes in 3 variants – Combustion – Hybrid -Electric models .
GO-KART
Formula 1000

6. R.V. College of Engineering Ashwa racing
STATSTICS
Year of start : 2003
Debut in Formula SAE :2005 Australia
Number of International events since 2005 :8
Number of race car prototypes built : 8
Venues :Australia , Germany, Italy
Number of International Awards : 5
Number of Student Engineers :100
Number of Industry leaders : 24

7. R.V. College of Engineering Ashwa racing
• 1st Indian Formula SAE team
• Setup in 2003 by students
• 1st Car RZ05 – Australia 2005
• 2nd Car RZ06 – Australia 2006
• 3rd Car RZ06X – Germany 2007
• 4th Car RZ08- Germany 2008
• 5th Car RZ09- Italy 2009
• 6th Car RZ X– Italy 2010
• 7th Car RZ XI –Italy 2011
• 8th Car RZ X2 – Italy 2012
 MISSION STATEMENT
The drive to WIN. . .This is what champions are
made of & where legacies begin…
Ashwa RACING thrives with the aim
’…..exploring engineering evolution ’

8. R.V. College of Engineering Ashwa racing
THE ashwa FORMULA – SAE
CARS
Participated in Formula SAE Australia
2005
RZ05
Participated in Formula SAE Australia
2006
RZ06
RZ07
Participated in Formula Student Germany
2007
RZ08
Participated in Formula Student Germany
2008

9. R.V. College of Engineering Ashwa racing
RZ 09
Participated in Formula Student Italy 2009
RZ X
Participated in Formula Student Italy 2010
RZ XI
Participated in Formula Student -Italy 2012
RZ XII
Participated in Formula Student –Italy 2012

10. RZ X2
Achievements:
• Came 2nd in the cost event.
• The Best Asian Team at the event.
• Design appreciated by the judges on the whole
Ashwa racing

11. R.V. College of Engineering Ashwa racing
Our Prototype RZ-X2
Car 10. RZ-X2 –Italy 2012 (Best performance over 7 years)
-The team at the Varano di Melegari circuit, Italy

12. R.V. College of Engineering Ashwa racing
Our team has been deemed "best Asian team" many years in
a row and we have been quiet dominant in local and national
dailies as well as the news.
We have won several awards including ‘The Young Achiever’
by Rotary, Bangalore.
Achievements
Cost & Endeavour Award,
FSAE Australia 2005
Team Tech Award, 2006
Young Achiever Award, 2007 Team Award. 2009

13. THE ashwa RZ-X Deconstructed
Ashwa racing

14. R.V. College of Engineering Ashwa racing
WORKING MODEL
•Ashwa Racing not only allows a student to grow technically, but also
grow from a managerial point of view.
•We as a team ensure that each individual is assigned a technical role as
well as a managerial or non-technical role. Thus giving the students an
all-round learning experience.
Team members trying their hands on
welding.
A meeting with HR, Continental, Germany

15. R.V. College of Engineering Ashwa racing
Technical Role Managerial Role
Chassis –Body –Safety Workshop Management
Suspension Administration
Steering Finance
Brakes Logistics
Engine Sponsorship, Marketing and PR
Drive Train Human Resources
Electricals Testing & DAQ

16. R.V. College of Engineering Ashwa racing

17. R.V. College of Engineering Ashwa racing
Student
Benefits
Management
Technical
Others
Benefits
Team Work
Leadership
skills
Finance
management
& Budgeting
Marketing &
Sponsorship
Supply Chain
Management
Industry
Scenario
Creative Thinking
PLM
Design &
validation
Hands-on
Experience
Crisis
Management
Awareness of
Global competition
Direct Interaction
with Industry &
Corporates
Soft Skills
Development
Exposure to newer &
advanced techniques
Co-ordination in
project involvement

18. Ashwa racing
HOW DO WE DO IT
WITH IN A LEAN WAY ?
R.V. College of Engineering

19. Ashwa racing
PLANNING
RACE PLAN -BIBLE
BPI
PCOE
SOAG
BPM
B2B
LEAN
SCRUM
CHASSIS
SUSPENSION
STEERING
BRAKES
ENGINE
DRIVETRAIN
INSTRUMENTATION
AM
WORKSHOP MANAGEMENT
ADMINISTRATION
FINANCE
LOGISTICS – INFRASTRUCTURE
SPONSORSHIP-MARKETING-PR
HUMAN RESOURCE
TESTING –DAQ MANAGEMENT
DESIGN
OBJECTIVES
RESOURCE
DESIGN
COMPATIBILITY
INTERCHANGEABILITY
IMPLEMENTATION
VALIDATION
SERVICEABILITY
MANUFACTURING
ASSEMBLY
R.V. College of Engineering

20. R.V. College of Engineering Ashwa racing
Very short cycles
Structure flow
Manufacturing –
Assembly
Setup Reduction
Total People
Involvement
Lean
Manufacturing
Supplier
Partnerships

21. Ashwa racing
HOW DOES TECHNOLOGY ASSIST US ?
R.V. College of Engineering

22. R.V. College of Engineering Ashwa racing
MEDIA

23. R.V. College of Engineering Ashwa racing

24. R.V. College of Engineering Ashwa racing
PROMOTIONAL ACTIVITIES
ASHWA RACING at GUHRING Stall – IMTEX ‘11
Ashwa Racing at the Times Auto Expo, 2013
Publicity Events:
 CASTROL AUTOCAR High
Performance Show — DEC 2005
 CII International Auto Expo —
JAN 2006
 Mumbai Motor Show — FEB
2006
 Ansys Conference — NOV
2006
 IMTEX — JAN 2007
 Vaahan Yatra 2007
 CII Auto Expo Jan 2008
 BIAE 2008
BOSCH On Track Oct 2009
Television Interviews:
NDTV 24x7
CNBC Awaaz
Headlines Today
CNN IBN

25. R.V. College of Engineering Ashwa racing
Sponsorship benefits
NATIONAL PRIDE
HELPING PRODUCE BUDDING ENGINEERS FROM INDIA
BRAND VISIBILITY
INTERNATIONAL MEDIA EXPOSURE
INDUSTRY INSTITUTE RELATIONS
RECRUITMENT POTENTIAL
TAX EXEMPTION UNDER THE 80-G CERTIFICATION

26. Ashwa racing

27. R.V. College of Engineering Ashwa racing
Sub-system Amount
Suspension रु 4,11,560
Chassis, body work and safety रु 3,84,800
Steering रु 36,050
Engine रु 2,32,900
Electrical, instrument and wiring रु 37,750
Drivetrain रु 1,75,755
Brakes रु 1,66,320
Total रु 14,45,135

28. R.V. College of Engineering Ashwa racing
MANAGEMENT EXPENSES
NAME EXPENSES COMMENTS
FINANCE रु 13,000.00
(10K FOR COST REPORT+3K FOR EXTERNAL
AUDIT )
SMP रु 60,000.00 (SMP EXPENSES +LAUNCH EXPENSES)
HR रु 5,000.00
(ORGANIZING INDUSTRIAL TRIPS +
RECRUITMENT TEST)
LOGISTICS रु 345,000.00 (3 LAKHS FOR CARGO ,15K ATA CARNETT)
TOTAL रु 430,000.00

29. R.V. College of Engineering Ashwa racing
Frame And Body
9%
Miscellaneous
And Finish
2%
Suspension
11%
Brakes
3%
Engine
9%
Drivetrain
3%
Instruments
And Wiring
1%
Steering
1%
Event Expenses
50%
Management And
Event Registration
11%
Budget 2014

30. R.V. College of Engineering Ashwa racing
WHAT NEXT ?
1.FORMULA STUDENT ITALY -2014
2.FORMULA STUDENT INDIA -2015
3.FORMULA STUDENT HYBRID -2015 –USA

31. R.V. College of Engineering Ashwa racing
•F1 in Schools is an international competition for school children (aged 9–19), in which
groups of 3 - 6 students have to design and manufacture a miniature "car" out of balsa
wood using CAD/CAM design tools.
•The cars are powered by CO2 cartridges and are attached to a track by a nylon wire.
•They are timed from the moment they are launched to when they pass the finish line
by a computer.
•The cars have to follow specific guidelines (e.g. the wheels of the car must be in
contact the track at all times).
• The cars are raced on an 80-foot (24 m) long track with two lanes, to allow two cars to
be raced simultaneously.
ASHWA RACING –F1 IN SCHOOLS

32. R.V. College of Engineering Ashwa racing
•Software called F1 Virtual Wind Tunnel was designed specifically for the challenge. F1 Virtual
Wind Tunnel or F1 VWT uses computational fluid dynamics (CFD) to simulate air resistance on the
"cars" made in the CAD.
•The competition is currently operational in over 40 different countries.
•The competition was first introduced in the UK in 1999.
•The competition's aim was, and still is, to introduce younger people to engineering in a more fun
environment.
•The challenge inspires students to use IT to learn about physics, aerodynamics, design,
manufacture, branding, graphics, sponsorship, marketing, leadership/teamwork, media skills and
financial strategy, and apply them in a practical, imaginative, competitive and exciting way.
•The competition is held annually, with Regional and National Finals.
•The overall winners of the National Finals are invited to compete at the World Finals, which are
held at a different location each year, usually held in conjunction with a Formula One Grand Prix.

33. R.V. College of Engineering Ashwa racing
F1-CAR
Formula Student car
F1 in Schools car
Ashwa racing aims at targeting 700 plus students
across the nation and inspire them to participate IN
f1-School program .

34. R.V. College of Engineering Ashwa racing
www.f1inschools.com

35. R.V. College of Engineering Ashwa racing
Ashwa racing 2014 COMBUSTION Partners

36. R.V. College of Engineering Ashwa racing
Ashwa racing 2014 HYBRID Partners

37. R.V. College of Engineering
Thank you
Ashwa racing
Contact:
Sponsorship, marketing and Public Relations:
1. R.Manjeeth
Gsm: +91 9632600628
manjeeth.ashwa@gmail.com
2. Karan Chatrath
Gsm: +91 9900878330
karanchatrath.ashwa@gmail.com