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itc candyman
1.
PROJECT REPORT ON
“ STUDY OF RETAILERS PREFERENCE TOWARDS ITC CANDYMAN AND CANDICO CANDIES”
2.
3.
4.
5.
6.
7.
8.
DATA ANALYSIS AND
INTERPRETATION
9.
SALE OF THE
CANDIES
10.
BRAND PREFERENCE
11.
OVERALL PURCHASE OF
SUB- BRANDS OF CANDIES
12.
PREFERENCE OF
SUB-BRANDS OF CANDICO CANDIES PREFERENCE OF SUB-BRANDS OF ITC CANDYMAN CANDIES 5 NATKHAT MANGO 4 FRUITEE FUN 3 MINT-O-FRESH 2 COFFITINO 1 ECLAIRS RANKS SUB- BRANDS 5 GREEN MANGO 4 MINT CANDY 2 FRUITS CANDY 3 COFFI TOFFI 1 ECLAIRS RANKS SUB- BRANDS
13.
INFLUENCING FACTORS DURING
PURCHASE ITC CANDYMAN CANDIES CANDICO CANDIES 5 QUANTITY 10 SHAPE 9 COLOR 5 IMAGE 4 BRAND 8 FORM 3 PACKAGING 2 QUALITY 7 PRICE 1 FLAVOR/TASTE RANK FACTORS 6 QUANTITY 10 SHAPE 7 COLOR 4 IMAGE 3 BRAND 8 FORM 9 PACKAGING 2 QUALITY 5 PRICE 1 FLAVOR/TASTE RANK FACTORS
14.
FACTORS GIVING MOST
SATISFACTION TO RETAILERS ITC CANDYMAN CANDIES CANDICO CANDIES 9 QUANTITY 8 SHAPE 7 COLOR 10 IMAGE 2 BRAND 6 FORM 4 PACKAGING 2 QUALITY 5 PRICE 1 FLAVOR/TASTE RANK FACTORS 6 QUANTITY 4 SHAPE 6 COLOR 3 IMAGE 5 BRAND 8 FORM 10 PACKAGING 2 QUALITY 8 PRICE 1 FLAVOR/TASTE RANK FACTORS
15.
FORM PREFERENCE
16.
PACK OF CANDIES
PREFERED
17.
PROMOTIONAL OFFERS
18.
FACTORS AFFECTING PURCHASE
19.
MEDIA OF ADVERTISEMENT
20.
FREQUENCY OF CONSUMPTION
21.
REACTION OF RETAILERS
IF NEW BRAND IS INTRODUCED
22.
23.
24.
THANKS