The Future Of Digital For Brands Talking To Youth_Ashok Lalla, President, Digital Euro RSCG, Feb 9, 2011_Mumbai

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Ashok Lalla

This is a presentation I made at The Global Youth Marketing Forum, held in Mumbai on Feb. 9, 2011.

Educação

Global Youth Marketing Forum
Feb. 9, 2011 | Mumbai

View the above presentation I made
at http://slidesha.re/gBVOAm

Youth As Youth As
Consumers Influencers

Young At Heart

Evergreen Fundamentals

Trends Turning Mainstream

Emerging Realities

Evergreen Trends Turning
Fundamentals Mainstream

Emerging
Realities

Join communities, don’t build them.

Focus on the social, not functional.

Master the lingo of Abbrs.

Never lie. They’re young, not stupid.

Gen Y always asks ‘Why’. Have answers.

Tech isn’t an idea. It’s a means of bringing
ideas alive.

View Video Case Study at http://bit.ly/eBNaPy

Evergreen Trends Turning
Fundamentals Mainstream

Emerging
Realities

Digital on the go. W W W goes places.

Real time is the new campaign schedule.

Screen #1 is the Mobile.

Hi-touch is what makes hi-tech work.

Information is the Currency of Influence.

View Video Case Study at http://bit.ly/fRQvLV

Evergreen Trends Turning
Fundamentals Mainstream

Emerging
Realities
Digital Déjà vu is Real.
Embrace Digital Realism.

Social moves from ‘being’ social to ‘doing’ social.

Portals give away to U-tals as engagement
destinations.

More over social media. Social brands will rule.

View Video Case Study at http://bit.ly/hd5OJF

They are

Don’t market to them.

Get into their world.
and live alongside them.

Ashok Lalla
President – Digital
Join my Group On Euro RSCG

ashok.lalla@eurorscg.com

@ashoklalla
A Growing Community of Marketing &
Digital Folks From Over 30 Countries

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The Future Of Digital For Brands Talking To Youth_Ashok Lalla, President, Digital Euro RSCG, Feb 9, 2011_Mumbai

1. Global Youth Marketing Forum Feb. 9, 2011 | Mumbai

2. View the above presentation I made at http://slidesha.re/gBVOAm

3. Yes, all the way to Z!

5. Youth As Youth As Consumers Influencers Young At Heart

6. Evergreen Fundamentals Trends Turning Mainstream Emerging Realities

7. Evergreen Trends Turning Fundamentals Mainstream Emerging Realities Join communities, don’t build them. Focus on the social, not functional. Master the lingo of Abbrs. Never lie. They’re young, not stupid. Gen Y always asks ‘Why’. Have answers. Tech isn’t an idea. It’s a means of bringing ideas alive.

8. View Video Case Study at http://bit.ly/eBNaPy

9. Evergreen Trends Turning Fundamentals Mainstream Emerging Realities Digital on the go. W W W goes places. Real time is the new campaign schedule. Screen #1 is the Mobile. Hi-touch is what makes hi-tech work. Information is the Currency of Influence.

10. View Video Case Study at http://bit.ly/fRQvLV

11. Evergreen Trends Turning Fundamentals Mainstream Emerging Realities Digital Déjà vu is Real. Embrace Digital Realism. Social moves from ‘being’ social to ‘doing’ social. Portals give away to U-tals as engagement destinations. More over social media. Social brands will rule.

12. View Video Case Study at http://bit.ly/hd5OJF

13. They are Don’t market to them. Get into their world. and live alongside them.

14. Ashok Lalla President – Digital Join my Group On Euro RSCG ashok.lalla@eurorscg.com @ashoklalla A Growing Community of Marketing & Digital Folks From Over 30 Countries

The Future Of Digital For Brands Talking To Youth_Ashok Lalla, President, Digital Euro RSCG, Feb 9, 2011_Mumbai

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Semelhante a The Future Of Digital For Brands Talking To Youth_Ashok Lalla, President, Digital Euro RSCG, Feb 9, 2011_Mumbai

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The Future Of Digital For Brands Talking To Youth_Ashok Lalla, President, Digital Euro RSCG, Feb 9, 2011_Mumbai