2. The puff uses Ebonics
which the African
American majority of
the target audience
can relate to.
Bold, college-esque font Artist of specific
similar to other magazines is ethnicity used to
utilised and appeals to the address the ethnic
target audience through majorities in Hip
familiarity. Hop.
Artist name is Hip Hop
orientated and memorable.
Costume is typical of the Hip
Hop genre in it’s connotations
of masculinity through items
The slug accentuates how such as the chain, vest and
gritty, urban and witty the sunglasses. The audience can
artist is through relate to it.
juxtaposition. These are
typical aspects of
conventional rappers, and By paying homage to Related artists that the
thus would appeal to the the history of raps target audience probably
target audience of Hip Hop lyrics, old and new fans have listened to or have
fans. are catered to. heard of, allowing them to
connect with the magazine.

3. ‘Big-League’ references the page’s quality of
listing the most important article’s page
numbers. It would be contrasted by separate
pages saying ‘Little-League’, which display the
less important articles of the magazine. This
would appeal to the audience in that it is Urban, off-bounds setting
clever and references American lifestyle and connotes a street-wise
values in being ‘Big’, while also signposting the lifestyle that the
most valued parts of the magazine. working/middle class
audience can recognise and
draw comparison to with
their own lives.
Crucifix around neck connotes religious
belief. Many African Americans are
Highlighting and colour
religious and thus they would endorse
coding of certain words
and be appealed by this accessory.
not only looks
aesthetically pleasing, but
sign-posts the necessary
information for easy and
casual reading.
Chain being held like a trophy
representative of the confidence
and stature of the artist. Hip Hop
artists are very much like this, and
Pull quote the target audience would be able
inferences self- to recognise this and link it to other
glorification, a artists.
quality of many
rap artists. The
audience of Hip
Hop listeners will
be familiar to
this.

4. A pull-quote Graffiti style kicker. Graffiti and street art is an integral
undermining the artists part of Hip Hop culture, and the target audience consists
own position offers of people within this culture. Thus, the kicker will
hope to those with aesthetically appeal to them.
ambition.
Commonly occurring,
complimentary colours
such as the red and gold Off-white
connote Hip Hop’s sense background signifies
of identity and fashion a rough life, gritty
consciousness. surroundings and a
dark persona. These
are qualities
conventional of rap
artists, so the
Clothing like chains audience will be
and fitted caps familiar and catered
representative of to because of it.
African American
fashion and style are
worn by the artist.
Those of this ethnicity Microphone prop is
symbolic of Hip Hop, Pull quote relaying the
will appreciate the
particularly rap, and hence artists work ethic
likeness in style, and
will appeal to fans of the impresses the
thus the image will
genre who populate this audience.
appeal to them.
magazines target
audience.