Flipbook for FILM 260 at Queen's University

1. Flipbook by Ashley Laramie
Photo: Stephen Drake (Flickr)

2. FASHION
o"en
comes
across
as
INACCESSIBLE
Photo:
miss.liber/ne
(Flickr)

3. traditionally, luxury brands have
themselves from consumers
Photo:
Ashley
Laramie
(Creator)

4. is changing this relationship
Photo: Ashley Laramie (Creator)

5. “In a world where what you wear and
who you wear are projections of your
values, more and more people are
using social media for wardrobe advice,
inspiration, and to find the latest trends.
Brands have taken notice and are
competing fiercely for your business”
Photo: Zoetnet (Flickr); quote: “Social Media is Making Over the Fashion Industry” infographic, Mashable

6. AT THE HEART OF FASHION IS THE DESIRE
TO SHARE ONE’S SENSE OF STYLE
Photo: TeppoTK (Flickr)

7. Photo: Ashley Laramie (Creator)

8. THE APP “POSE”
ENABLES SOCIAL
SHOPPING,
GIVING THE USER
THE POWER TO
CURATE THE
CONTENT OF THEIR
ACCOUNT AND
CONNECT WITH
THEIR FRIENDS.
Photo: Pink Sherbet Photography (Flickr)

9. FACEBOOK and TWITTER
are bridging the
relationship
between
consumer and
designer,
enabling a direct
mode of
communication
Photo: Ravi Sarma (Flickr)

10. ENCOURAGE CONSUMERS TO ENGAGE
WITH LUXURY BRANDS
#HASHTAG BUZZWORDS
Photo: Roberto Verzo (Flickr), graphic: Ashley Laramie (creator)

11. MARC JACOBS CEO
ROBERT DUFFY
RECENTLY RESPONDED
TO AN OVERWHELMING
REQUEST FOR PLUS SIZED
OPTIONS VIA TWITTER
Photo:
andronicusmax
(Flickr)

12. “I'm a big guy 6'4" 210 lbs. Not easy
for me to find clothes. Of course I can
have them made. I know how
everyone feels. I try to diet but....”
You’re right. We gotta do larger sizes.
I'm with you. As soon as I get back to
NY. I'm on it! It will take me about a
year. But stay with us.
I don't like the phrase Plus Sizes. Any
suggestions?Graphic: Ashley Laramie (Creator)
Tweets via Huffington Post Style:
“Marc Jacobs Plus-Size Line
Debated By Robert Duffy On Twitter
(UPDATE)”

13. BOTH PARTIES BENEFIT:
consumers dictate what they’d like to
see in upcoming collections
designers work around these requests to
please the customer while maintaining
their brand aesthetic.
Photo: b.frahm (Flickr)

14. BRINGS THE RUNWAY TO THE REAL WORLD
Photo: Ashley Laramie (Creator)

15. FASHIONISTAS WORLDWIDE CAN LIVESTREAM
RUNWAY SHOWS ON YOUTUBE FROM THE
COMFORT OF THEIR HOMES
Photo:
fervent-­‐adepte-­‐de-­‐la-­‐mode
(Flickr)

16. BURBERRY REVEALED THEIR SS12 COLLECTION ON
INSTAGRAM AND TWITTER
Photo:
OiMax
(Flickr)

17. BADLGEY
MISCHKA USED
PINTEREST
TO LIVE-
REVEAL THEIR
COLLECTION,
GAINING
40 000 NEW
FOLLOWERS
Photo: Ashley Laramie (Creator)

18. Photo: Christell Paris

19. BY USING SOCIAL MEDIA, BRANDS CAN
FURTHER DEVELOP THEIR ‘SOCIAL SELF’,
EXPANDING THE ‘BRAND EXPERIENCE’.
Photo: Ashley Laramie (Creator)

20. Photo:
Christopher
Macsurak
(Flickr)

21. FASHION BRANDS FURTHER INFILTRATE THE
PHONES, COMPUTERS AND LIVES OF CONSUMERS
Photo: Mircea2011 (Flickr)

22. Ahern,
O.
2013.
“Fashion’s
Love
Affair
with
Social
Media”.
Socialnomics,
March
18.
Retrieved
May
15,
2013
(hQp://www.socialnomics.net/2013/03/18/fashions-­‐love-­‐affair-­‐with-­‐social-­‐media/)
Bau/sta,
C.
2013.
“How
Social
Media
Is
Making
Over
the
Fashion
Industry”.
Mashable,
February
15.
Retrieved
May
15,
2013
(hQp://mashable.com/2013/02/15/fashion-­‐social-­‐media/)
Bourne,
L.
2010.
“Social
Media
is
Fashion’s
Newest
Muse.
Forbes,
September
7.
Retrieved
May
15,
2013
(hQp://www.forbes.com/2010/09/07/fashion-­‐social-­‐networking-­‐customer-­‐feedback-­‐forbes-­‐
woman-­‐style-­‐designers.html)
Morphy,
E.
2012.
“Luxury
Brands
and
Social
Media:
A
Frenemies
Story.”
Forbes,
June
18.
Retrieved
May
15,
2013
(hQp://www.forbes.com/sites/erikamorphy/2012/06/18/luxury-­‐brands-­‐and-­‐social-­‐
media-­‐a-­‐frenemies-­‐story/)
Unknown.
2010.
“Marc
Jacobs
Plus-­‐Size
Line
Debated
By
Robert
Duffy
On
TwiQer
(UPDATE).”
Huffington
Post
Style,
August
3.
Retrieved
May
15,
2013
(hQp://www.huffingtonpost.com/
2010/08/03/marc-­‐jacobs-­‐plus-­‐size-­‐lin_n_669373.html)
SOURCES