1. Social, mobile, analytics
and cloud
Name: ashish sharma
E-mail: ashish851995@gmail.com
Twitter Id: ashish_arma
University: University of Delhi
Year/Semester: IV Semester
Branch: Information Technology and
Mathematics

2. • SMAC creates an ecosystem that allows a business to improve its
operations and get closer to the customer with minimal overhead and
maximum reach.The proliferation of structured and unstructured data
that is being created by mobile devices, sensors, social media, loyalty
card programs and website browsing is creating new business models
built upon customer-generated data. None of the four technologies can
be an afterthought because it's the synergy created by social, mobile,
analytics and cloud working together that creates a competitive
advantage.
SMAC
introduction

3. Social media has provided businesses with new ways to reach and interact
with customers, while mobile technologies have changed the way people
communicate, shop and work. Analytics allow businesses to understand how,
when and where people consume certain goods and services and cloud
computing provides a new way to access technology and the data a business
needs to quickly respond to changing markets and solve business problems.
While each of the four technologies can impact a business individually, their
convergence is proving to be a disruptive force that is creating entirely new
business models for service providers
Mphasis itself can be said to be practicing this strategy by integrating sites
like twitter and slideshare into its internship campaign
SMAC
Continued.

4. The impact of smac is based on the premise that a person will be
Motivated to put forth a higher level of effort if they believe
believe their efforts will result in higher Performance and thus
better Rewards
Future of IT will be driven by SMAC, online businesses or
businesses in general would require smac to grow and
incorporate with others
Mobility
Mobile is likely to change the consumer-facing aspects of most
businesses as well. As CompTIA president and CEO Todd
Thibodeaux notes, NFC technology in use with Google Wallet
and Apple Pay are likely to change payment processing and how
consumer think about their money.
SMAC
THE trends

5. SMAC
Continued...
Cloud
As workers become increasingly mobile, the demand for
cloud services will grow as well. Cloud and mobile are
not mutually dependent, but they do benefit one
another in terms of encouraging productivity and
collaboration.
Analytics
Perhaps one of the biggest impacts on business IT will
be the advancement of tools to collect, process, and
measure big data. Companies have access to potentially
limitless data and new tools give insight into previously
untapped insights
The Internet of Things is another piece of the big data
collection puzzle that will be pivotal for IT departments
in the next few years

6. SMAC
Interest areas
analyticscloudsocial
For me the whole SMAC is potentially an area interest but if had to choose I
would choose ‘analytics’ so I can also get some hands on IOT as well as me
being from an IT background which would be hardly a surprise for anyone
that I’m also interested in that
I would like innovate by devising a means to gather data from social
networks to the cloud and analyse this big data to form something
constructive output of it

7. SMAC
Thank you!