Our Group point of view of Case study

2.  Jasmine Kotwal (P12)
 Harshada Kambli (P9)
 Ishan Mahadik (P11)
 Ashish Areekattel (P7)
 Ganesh Bhadugale (P8)
 Hemant Telang (P10)

3.  Good leadership skills.
 Motivate employees.
 He was good at managing things in the
organization.
 He was good at creativity.
 He had good marketing skills.

4.  Knight married to penny parks who was a student
and worked as an accountant for blue ribbon
sports.
 Three kids- Matthew, Travis and Christina.
 Knight is known for being reserved, emotional &
quiet.
 Enjoys watching sports just as he enjoys running.

5. Leadership skills = Distributed leadership +
Inspiring employees + Innovation + Respond to
trends quickly + Branding + Quality + Aligning with
image leaders + Sustainability + Develop talent +
Taking help from outside + Outsourcing + Sell
where money is + Retail commitments + Marketing
+ Change composition of an ineffective team +
Globalization + Create a market.

6.  Leadership not only from top executives but among
the employees.
 Job rotation.
 Matrix organization.

7.  Keep employees
motivated.
 Inspire new employees
by making them
understand the past and
the present situation of
the company.

8.  Coming up with products that people want to buy.
 Nike invested heavily in R&D to increase its sales
for its new products.
 Innovation has been its way of life with which it
has pushed the development of sports apparel.

9.  Spots trends and movements in the market and
adjust accordingly.
 Constantly doing the research time to time.
 Observing the market .
 Constantly trying to improve the design of the
shoes.

10.  Focus on high quality of the product.
 Brand represents:
 Innovation
 Inspiration
 Creativity
 Energy
 The slogans of the company is just do it.

11.  Making celebrities wear shoes to make business a
success.
 Giving best athletes an incentive to wear its shoes.
 Nike commercials led the way in linking basketball,
fashion & celebrity personalities.

12.  Taking initiative to safeguard the environment.
 Preventing pollution while manufacturing shoes.
 N.E.A.T. Was formed in 1993.

13.  Develop talent
among employees
by
Motivating
Inspiring
Challenging
Training

14.  Taking help of people for achieving the objectives.
 Stars like Mindy grossman for advertisements.
 Blair from Pepsi to be the C.E.O. .
 Mary Kate Buckley from Disney to head up new
ventures.
 William Perez as C.E.O. who was chief of S.C. Johnson
and Johnson,inc.

15.  Designing shoes in-house and outsourcing to
south Asia.
 Contract factory supply chain is
over 800 factories.
 It helps in reduction in its
operating cost.

16.  In early years Nike shoes where sold in car dickeys
on the roads.
 Now a days it is sold in:
 Retail stores
 Internet

17.  Guarantee given to retailers that there would be no
delay in deliveries.
 Customers who placed an order several months
before were given 5 to 7% discount.

18.  Nike used 4% of its gross sales on marketing.
 Heavy investment in celebrity endorsement.
 Use of smart promotional activities.
 Advertisement done on net as a marketing tool.
 It allows the customer to choose the ending of its
commercials on net.

19.  Often restructured teams and the organizational
chart.
 Got caught in the Asian economic meltdown and
people accusing the company of running
sweatshops.
 Revived the company by finding & motivating
talented people.
 Keeping an eye on overall reaction of the
company.

20.  One of the pioneers in outsourcing.
 Trying to regulate health & safety aspects
 Understanding the cultural issues.
 It decentralized in the places in which it wanted to
sell.
 Massive restructuring

21.  It served the basis for an effective marketing
strategy.
 Creating product need by promoting athletics as a
movement.
 It focused on the value of athletics to girls &
women.
 Donating equipment for high school & college
athletics.

22.  It came to symbolize many failings & deficiencies
of an inequitable global market system.
 Workers did not get the minimum pay for
extensive overtime they worked.
 Knight adopted “do the right thing” slogan to its
company.
 Created culture that over commercialized athletes.

24. THANK YOU