Amazon India has claimed that it got the best response from consumers during the Diwali season sales. It said that the total sales in October were almost 3 times (2.7) more than the number of things sold during the same festive month in 2015.

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Amazon claims 3 times biggersalesduring Diwali season, says betterthan Flipkart
AmazonIndiahasclaimedthatit got the bestresponse fromconsumersduringthe Diwaliseason sales.
It saidthat the total salesinOctoberwere almost3 times(2.7) more than the numberof thingssold
duringthe same festive monthin2015.
Thought Corner
Accordingto researchfirmRedSeer,e-commerce companiesare expectedtoregistertransactionsworth
Rs 11,000-13,000 crore ($1.7-1.9 billion) inOctober,drivenbyfestive offersanddiscountsontheir
platforms.The combinedsalesof all the topthree e-commerce entities –Flipkart,AmazonandSnapdeal
- duringlastmonth'sfirstweeksale wasvaluedataroundRs 6,500 crore,up 20 percentoverthe
previousyear,accordingareport inFinancial Express.
Amazon’s claim
Inspiredbythe overwhelmingresponse fromonline customersduringthe festiveseasonsalesheldlast
month,Amazonassertsthatits total salesinOctoberwere three timesmore thansalesseeninthe same
monthof festival sale inthe previousyear.

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HoweverAmazonIndiadidnotprovide adata comparisonof salesfiguresof the same monthinboth
the years.
Heavy investmentsbyAmazon
"We have alreadycommittedatleast$5 billiontothe Indiabusinessandthat'sjustthe beginning,"
AmazonIndiacountryheadAmitAgarwal said."Thisisveryearlyfore-commerce inIndia,"ETreported
quotingAmazonIndiacountryheadAmitAgarwal.Evenasthe US majorcontinuestobetbigon India's
e-commerce market,the Seattle-headquarteredfirmlastweeksufferedarecord$541 millionlossinits
international businessinthe Septemberquarter,thankstoitsburgeoningexpensesinthe India
business.
Better than Flipkart?
"Evenif the numbersgiven(byFlipkart) inthe firstwave were true,theninthe worstcase we have
caught up (withit) inthree yearsandare growingat2.7 timesas comparedto lastyear,"the report
addedquotingAmitAgarwal,AmazonIndiaHead.
Whenit comesto desktopandmobile visits,Amazonsaidthatduringthe Dusserasaleswhichlastedfor
five daysinthe firstweekof October,itwas consistentlyleadingFlipkart.AccordingtoAmazon,the
consumerdesktopvisitswere1122 percentmore than that of Flipkart.Itsaidthat the mobile site visits
were 40 percentto58 percentmore than that of Flipkart,accordingtoSimilarWeb,awebanalyticsfirm.
Amazonapp downloadswere also16-72percentmore than Flipkart,accordingtoAppAnnie,aplatform
whichtracks apps.
What numberssay?
There isambiguityaboutwhoison the top of thisgame butneverthelessFlipkartalreadyhasa larger
numberof apps downloaded.Amazoncrossedthe 5crore markof app downloadsonGoogle PlayStore
last month,while Flipkart’sdownloadedappnumbersstandsaround8 crores.Since a large percentof
purchase happensonapps,Flipkartmighthave seenlargersalesfigures,eventhoughAmazonisnotfar
behind. Amazonsaiditsoldaround15 millionitemswhileFlipkartstatedtohave solda little bigger15.5
crore units.

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Conclusion
While the newssuggestsneck-to-neckcompetitionbetweenAmazonandFlipkart,we gottoknow
whetherAmazonfinallyoutstripped Flipkart.Wasthere athree timesincrease insale forAmazonoris it
playingapsychological gimmick?