1. CH INSTITUTE OF MANAGEMENT &
COMMUNICATION
PRESENTED TO -: PRESENTED BY-:
RAKSHITA MAM NIHARIKA TIWARI
MAHENDRA KESHARWANI
AKASH SINGH BAGHEL

2. INTRO
INTRODUCTION
 India's largest Fast Moving Consumer Goods company with 100 factories across India.
 In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company,
followed by Lever Brothers India Limited (1933) and United Traders Limited (1935).
 HUL formed in November 1956;
 The mission – “add vitality to life.”
 The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.
 one of the country's largest exporters and recognised as a Golden Super Star Trading
House

4. CONTRIBUTION TO DIFFERENT SECTORS
2.2%
7.3%
HOME & PERSONAL CARE
16.2%
FOODS
74.3% EXPORTS
OTHERS(CHEMICALS, WAT
ER)

5. Lux, lifebuoy, dove
Personal wash Pears, rexona, breeze,
Surf excel
Laundry Wheel
sunlight
Fair & lovely
Skin care Ponds
vaseline
Sunsilk
Hair care
Clinic
Hindustan unilever ltd
Pepsodent
Oral care
closeup
Axe
Deodorants
rexona
Color cosmetics lakme
ayurvedic ayush

6. Competitors of HUL SOAPS
HUL brands Competitors brands
 Lux  Santoor, Chandrika
 Rexona  Cinthol, Mysore Sandal
 Breeze  Godrej no. 1, Nirma
 Lifebuoy  Dettol

7. Competitors of HUL SOAPS
HUL brands Competitors brands
 Pears
 Santoor, Savlon
 Dove  Camay
 Hamam  Margo
 Cinthol
 Liril

8. HUL’s SOAP MARKETSHARE
60% 57% 55% 55% 54%
52%
50%
40%
HUL
30%
NIRMA
GCPL
20%
10% 10%
9% 9%
10% 6% 8% 8% 9% 6% 5%
0%
FY04 FY05 FY06 FY07 FY08

9. BCG MATRIX
* ?
LUX,SUNSILK,ANNPURNA AATA PEPSODENT ,RIN POWDER,
COW DOG
AXE DEO WHEEL POWDER

10. COMPETITORS
 SURF EXCEL: ARIEL
 WHEEL: NIRMA
 RIN: TIDE

11. Competitors of HUL Hair Care
 Sunsilk  Pantene
 Clinic Plus  Head & Shoulders
 Dove  L’Oreal, Garnier

12. Competitors of HUL Oral Care
 Pepsodent  Colgate
 Close Up  Meswak
 Dabur Red
 Anchor

13. TOOTHPASTE MARKET SHARE
60%
48% 48% 49%
50% 46% 47%
40%
32%
33% 32% 30% 30% COLGATE
30%
HUL
20% DABUR
8%
10% 7 7% 9%
%
2%
0%
FY04 FY05 FY06 FY07 FY08

14. TEA

15. SALT

16. SOUPS

17. ICE CREAM

18. RECOMMENDATION
 Company should increase the production power.
 It should repositioning in some brand.
 Awareness to product in rural area.

19. Thank you for your time....
?
PLEASE