SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
Initial
1. A PROJECT REPORT
ON
‘DLF PROJECTS AND ITS FINANCIAL ANALYSIS’
Submitted in Partial Fulfillment for the Award of the
Degree of Bachelor in Business Administration 2009-2012
Under the Guidance of: Submitted By:
Ms.SUPRIYA MAHESHWARI ASHISH AGGARWAL
(Faculty MAIMS) BBA(GEN) 3rd sem
(03414701709)
Maharaja Agrasen Institute of Management Studies
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
i
2. PSP Area, Plot No. 1, Sector 22, Rohini, Delhi 110086
TABLE OF CONTENTS
Student Declaration iii
Certificate from Guide iv
Acknowledgement v
Chapter Scheme vi-vii
List of graphs,tables & charts ii
Executive Summary ii
ii
3. STUDENT DECLARATION
This is to certify that I have completed ther Project titled ‘DLF PROJECTS AND ITS
FINANCIAL ANALYSIS’ under the guidance of MS.SUPRIYA MAHESHWARI in partial
Fulfillment of the requirement for the award of Degree of Batchelor of Business Administration
at Maharaja Agrasen Institute of Technology, Delhi. This is an original piece of work & I have
not submitted it earlier elsewhere.
Name:ASHISH AGGARWAL
University Enrollment No.:03414701709
iii
4. CERTIFICATE FROM THE INSTITUTE GUIDE
This is to certify that the summer project titled ‘DLF PROJECTS AND ITS FINANCIAL
ANALYSIS’ is an academic work done by ASHISH AGGARWAL submitted in the partial
fulfillment of the requirement for the award of the degree of Bachelor of Business
Administration at Maharaja Agrasen Institute of Management Studies, Delhi, under my
guidance & direction.
To the best of my knowledge and belief the data & information presented by him/her in the
project has not been submitted earlier.
Signature :
Name of the Faculty :Ms.SUPRIYA MAHESHWARI
Designation :FACULTY OF MAIMS
iv
5. ACKNOWLEDGEMENT
This project work, which is my first step in the field of professionalism, has been successfully
accomplished only because of my timely support of well-wishers. I would like to pay my sincere
regards and thanks to those, who directed me at every step in my project work.
I extended my sincere thanks and gratitude towards Ms. SUPRIYA MAHESHWARI, internal
faculty, MAIMS for her help and valuable support throughout the term of the project. It was
learning experience to work under his guidelines. I would also like to thank Dr.N.K KAKKAR
for their kind support and help during the project.
ASHISH AGGARWAL
03414701709
v
6. Chapters Particulars Page No.
1
Introduction to DLF
Vision, Mission & Values
The Real Estate Sector in India
Overview
Key pts.
Company details
Chairman’s profile
Management
Logo
history
Presence
Milestones
2
Research Methodology
3
DLF businesses & projects
4 Findings &Analysis
vi
8. List of Charts
• PROJECT EXECUTION STRATEGY DLF 24
• ORGANISATIONAL STRUCTURE DLF 31
• BUSINESS MODEL DLF 45
• NATIONWIDE FOOTPRINT 46
List of Graphs
• TOTAL ASSETS DLF 56
viii
9. • NET PROFIT DLF 57
• MARKET CAPITAL DLF 61
Executive Summary
ix
10. DLF Limited, is India's largest real estate company in terms of revenues, earnings, market
capitalisation and developable area. It has a 62-year track record of sustained growth, customer
satisfaction, and innovation.
Dr. Kushal Pal Singh, popularly known as K. P. Singh, is the Chairman of the Board of DLF
Limited, India's largest real estate company with a pan India presence in over 30 cities across 18
States
DLF's primary business is development of residential, commercial and retail properties. The
company has a unique business model with earnings arising from development and rentals. Its
exposure across businesses, segments and geographies, mitigates any down-cycles in the market.
DLF has also forayed into infrastructure, SEZ and hotel businesses..
DLF has a strong management team running independent businesses, though complementing
each other in cases of opportunities of mixed land use. DLF's mission is to build a world-class
real estate development company with the highest standards of professionalism, ethics and
customer service and to thereby contribute to and benefit from the growth of the Indian
economy.
In this project I have tried to gather information regarding DLF projects and analyse its financial
statements through ratios and graphs.
x