Here is some recent research data and analyses from the Mastercard Worldwide Index of Consumer Purchasing Priortites Survey, 2010-H1, that you might find useful as you roll-out your plans for the 2010 festival season. The findings are "look-ahead" for the next 6 months (thus for the festival season) and hence more pertinent. (This study is reported for 14 countries in Asia Pacific bi-annually, conducted through interviews with 16-64 year old bank-account owning residents of each country).