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Semelhante a 4 1-13 - digital strategy presentaton -asg
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4 1-13 - digital strategy presentaton -asg
- 1. A Digital Media Strategy Presented by: Debra Salem April 1, 2013 MSU-New Media Drivers License
- 2. Digital is… Changing the World!
- 4. Tactics Build a new website Create an ASG Blog Utilize LinkedIn & Facebook Google Adwords Campaign Employ SEO Techniques Digital Media Training Measure
- 5. Objectives Obtain five new clients in the first five months of the campaign Increase ASG’s online presence resulting in a five percent increase in web traffic Launch new ASG website by July 2013 Increase LinkedIn, Facebook and Twitter followers by five percent by July 2013
- 6. Buyer Persona’s Goals and Aspirations Challenges Words & Phrases Media Consumption Images How we help
- 7. To Blog or Not to Blog? Blogging With The Right Stage and the Right Voice There’s No Limit to the Size of Your Audience
- 8. Improve presence Share articles/blog links Join groups Post pictures/video Participate in conversations Engage Post jobs Post polls Links to blogs Events Recommendations Employee Engagement and Training
- 9. Program Budget TASK HOURS PER RATE COST MONTH Account Management 80 $150 $12,000 Website development 80 $200 $16,000 Employee Workshops 32 $150 $4,800 Graphic Design 35 $100 $3,500 Content development 100 $150 $15,000 Digital Media Training 40 $150 $6,000 Creation/management of blog 40 $100 $4,000 Google Adwords Campaign N/A $5,000 TOTAL 407 Hours $66,300
- 10. It’s Everywhere You Want to be! Thank-You