The document discusses various user experience issues observed on websites. It notes inconsistencies in layout, fonts, and design that create a messy feel. It recommends creating consistency in styling to address this. It also highlights that 40% of profits can be lost due to a bad product experience and that over $1 trillion has been lost in e-commerce due to bad experiences. The document emphasizes that optimizing user experience quality is key to long-term success for any website.

1. The World’s UX Expert

3. Observation
There is inconsistency between two areas of the online
experience. There is a different layout, different fonts
and different design details. This gives a messy feel for
people visiting.
Solution
Change styling to create consistency.

4. 😤😢😭
😣😟😕
🙁☹🤬
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5. 40% Profits Lost to Bad Product Experience*
* McKinsey
€

6. >1 trillion dollars lost in
e-commerce due to bad experience

7. “Optimizing for quality of user experience is key to the long-term success
of any site on the web.”
UX Will Be Highlighted in Google’s New Search

32. Top 5 Most Common

35. Observation
Text has poor legibility. Additionally
the content does not fit into its box.
Solution
Use a darker image in the
background, possibly also adjusting
its contrast settings, or use a
background for the text. Reduce
amount of text or increase size of
content box.

38. Top 5 Reported Observations
5 Low resolution images
4 Links opening new windows
3 Poor contrast
2 Bad shareability
1 Alt tags for image links
Bubbling under: bad English!

39. Some Serious Observations
• Call-to-Action not clear
• Bugs
• Too much content / high density
• Performance
• No description of what site is

40. More Information
https://ux.stackexchange.com/
https://www.nngroup.com/articles/
Jeff Raskin: The Humane Interface

49. @Setok / @Attractive_ai
setok@attractive.ai