1. In the case you “love” reading CV’s as much as I do, here’s a light presentation about who I am and what I do
eet
m
Arnold Seefeld
Swiss Marketing Manager
with 7 years of experience in top FMCG companies

2. I was born the 30. of July 1978 in Bern, Switzerland

3. and as half German,
half Argentinean
50%
50%

4. I really love everything that has
something to do with water

5. 11 times swiss champion
in diving
hobby sailor
lucky fisherman
yes, this is water.
believe me ;-)
fun sports
fan

6. I do / did as well some other fun things
with my friends besides the water sports
former drummer lucky me that I’m not
in this picture!
of 2 bands
Active in personal fitness
& Aïkido

7. Thanks to my family, my work experience and traveling,
I’m fluent (oral and writing) in these languages:
(Swiss)german [native] Spanish (castellano)
English French

8. But let’s talk a bit about my career now...
I went to the University of Berne

9. DIE
WIRTS CHAFTS- LIND S OZIALWIS SENSCHAFTLICHE
FAKULTAT DER
aa
UI{IVERSITAT BERN
BEURKUNDET HTERMIT, DAS S
Arnold Seefeld
von Sierre
NACHDEM ER DIE REGLEMENTARISCHEN ERFORDERMS SE
B T.UTTT UND DIE MCTNDLICHEN LIND SCHRIFTLICHEN
PRUTTXCPN CPTVTASS GESONDERTEM AUSWEIS BESTANDEN HAT
AM
18. September 2003
NJM
LICENTIATUS RERUM POLITICARUM
HAITPTFACH Behiebswirtschaftslehre
NEBENFACH Volkswirtschaft slehre
MIT DEM PR,A,DIKAT
magna cum laude
ERNANNT WORDEN IST.
and received a Master in g*1 d
Business Administration & Economics DER DEKAN DER WIRTSCHAFTS- UND
SOZIALWIS SENSCHAFTLICIIEN FAKULTAT
with a focus on Marketing Bern, den 18. September 2003

10. I started my professional career at
as a Junior Brand Manager
in the Catcare Team

11. Where I collected my first experiences by
1) Launching Perfect Fit in Switzerland
as Pilot Country
2) Relaunching Brekkies and
developing new product offers
3) Managing and optimizing the
CRM database to improve
performance and cut costs
Performance Costs

12. After a great experience, it was time to move on.
With the objective to deepen my Marketing Knowledge, to work in a
Marketing Focused company and to occasionally improve my French...
... I joined L’Oréal as a Product Manager in the Consumer Goods Division.

13. My first challenge in the world of Beauty as a Product Manager was
to gain the #1 position in the colorants market with a brand launch
L’Oréal Paris achieved more than 35%
market share and became the
market’s #1 outgrowing the category by a factor of 4!

14. 2x faster growth
than market
And after reaching new market share
heights with Elsève Haircare
I became the Skincare Group Manager
in charge of Portfolio Strategy & Activities

15. To boost the men’s care category and market shares,
we created the Men’s Day with a 360° Promotion

16. And we broke the market share record!
May June July August Septembre Octobre

17. Next I had the opportunity to develop my
negotiation skills as a Key Account Manager
... and turned the #1 client of L’Oréal
around after 2 years of negative growth.
Sales Growth vs. last year +8.5%
2008 2009 2010

18. 1st in breaking out of 1m-fixtures walls...
boring :-(
...and implementing
2m Maybelline fixtures on a
big scale (45% of the distribution)
much better :-)

19. Continuos Learning is my favorite breakfast!
To read anything interesting To develop the most Efficient Teams
about Marketing and Ways of Working
I became the go-to guy for
productivity improvement in L’Oréal
To understand Consumer Behavior
and gain Target Insights

20. I believe that tomorrow’s Marketing will profit a lot from
embracing the new entrepreneurial methodologies of today

21. I hope you liked the presentation :-)
You can reach me by any of the following ways:
+54 11 3084 2064
aseefeld@gmail.com
http://ar.linkedin.com/in/arnoldseefeld
@campolago
I’m really looking forward to meet or to hear from you! And I’m
happy to answer all your questions you might have.
Thank you for your attention!