3. Ad #1: The Callout
You don’t know your
prospects name, but with
Facebook you can get their
attention by calling out to
them with things you do
know.
4. Ad #2: Be Specific
Use numbers and other
specific details in your ads.
In this example, the use “5
Ways…” provides
specificity.
5. Ad #3: You’re Doing it Wrong
Nobody wants to make a
mistake, so this ad would
grab the attention of its
target audience of men.
6. Ad #4: Secrets to Beating the System
Everybody wants to learn
new secrets, especially
when it helps them with a
problem they might be
having.
7. Ad #5: Testing, Tweaking and Improving
Use different images and
text to tweak your results.
This ad ran with a variety of
numbers and colors over
time.
8. Ad #6: Leveraging Authority
Use the authority of others
to give your ad credibility …
but make sure you are not
misleading and have full
rights to images you use.
9. Ad #7: The Cute Factor
Cute images always grab
attention. Who can resist
this adorable baby?
10. Need More Content?
If you need more content to
publish to Facebook, on your
website and more, we’ve got
you covered.
Visit http://diyplr.com for
ready-made tutorials, tips,
checklists, slide shows and
more.
Notas do Editor
CTR: Click through rate CPC: Cost per click CTR = click through rate CPC = Cost Per Click Actions = Page Likes, sales, signs ups, etc.
NOTES: You can call out by age, relationship status, workplace, etc.
NOTES: You can call out by age, relationship status, workplace, etc.