To determine the effectiveness of digital marketing efforts, every marketer should measure the most important metrics in digital marketing.

1. THAT MATTER
THAT MATTER
METRICS
METRICS
DIGITAL MARKETING
DIGITAL MARKETING

2. Knowing where your site visitors are coming from and which keywords drove them there
can help you determine where you stand and which aspects of your digital marketing
plan to concentrate on. Organic search, Referral, Direct Traffic, Social Traffic, Email traffic,
Display traffic, Paid Search are a few well-known best traffic sources.
TRAFFIC SOURCE

3. Site speed is crucial in determining how good a user's experience is. If you want users to
stay on your site for an extended period, engaged with the content rather than waiting
for it to load, you must know that the website performance metrics are essential.
SITE SPEED

4. Users tend to leave as instantly as they appear without taking action. There are hacks to
reduce bounce rates like if you notice a high bounce rate, look at your site's keywords
and content to make it evident that you're providing searchers with meaningful and
accurate information.
BOUNCE RATE

5. ROI is the return you get on your initial digital investment, and what is used to calculate
the ROI metric is the website traffic that converts into new engaging customers or leads.
This metric will also support you in determining which aspects of your digital marketing
plan are generating sales and money and which parts require attention or development.
RETURN ON INVESTMENT

6. Conversion Rate is the percentage of people who viewed your site and then took the
needed action. Conversion rate, when used appropriately as digital marketing metrics, will
help you learn which ingredients of your marketing strategy are yielding the most
significant results.
CONVERSION RATE

7. CONCLUSION
CONCLUSION
A solid digital marketing strategy with well-defined digital marketing metrics is a must-
have to measure the success of the online activity and efforts to maximize the marketing
campaigns, enhance websites' performance, recognize the target audience, and budget
planning. So getting acquainted with them is essential.