Michele Wagner: Multimedia Best Practices session, ASBPE 2011

Best Practices: Producing & Leveraging Multimedia Michele Vaccarello Wagner Sr. Digital Editor Putman Media

B-to-B Video & Audio ,[object Object],[object Object],[object Object],[object Object],[object Object]

Multimedia Programs $$$ Harder to produce. More expensive to produce. Can be gated/sold at higher cost. ,[object Object],[object Object],[object Object],$ Easy to produce. Saleable. ,[object Object],$ Easy to produce. Easy to sell. Easy to leverage. ,[object Object]

Backpack Video Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Selling a Backpack Video ,[object Object],[object Object],[object Object],[object Object],[object Object]

Backpack Video Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Equipment: Cameras ,[object Object],[object Object],[object Object]

Equipment: Microphone Options ,[object Object],[object Object],[object Object]

Equipment: Accessorize ,[object Object],[object Object],[object Object]

Investment for Backpack Multimedia ,[object Object],[object Object],[object Object],[object Object],[object Object]

In-House Multimedia Production ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Equipment for In-House Productions ,[object Object],[object Object],[object Object],[object Object]

Software for In-House Productions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Podcast Programs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Equipment/Software for Podcasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Michele Wagner: Multimedia Best Practices session, ASBPE 2011

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Michele Wagner: Multimedia Best Practices session, ASBPE 2011