Elements of Design for Graphic Design 1 at Orange Lutheran HS

1. WHAT IS GRAPHIC DESIGN?
What do graphic designers make?

2. WHAT IS GRAPHIC DESIGN?
What do graphic designers make?
Logos, advertisements, posters, websites, products, book covers,
billboards, road signs and much more!
Graphic design – process of organizing and composing words
and images to create a message
What does your client want to say?
What do YOU want to say?

3. WHAT MAKES A DESIGN
GOOD?
How do designers create an
interesting design?
Elements of design – line, shape,
form, value, color, texture, space
Principles of design – balance, unity,
variety, emphasis, contrast, pattern,
proportion, repetition, movement

4. LINE A mark with greater
length than width

5. SHAPE
A flat, 2D area

6. FORM a 3D area that has
volume

7. TEXTURE The way something feels
OR looks like it would feel

8. VALUE
the range from
light to dark

9. SPACE the area taken up by objects (positive
space) AND the area around those
objects (negative space)

10. COLOR property of light defined by
hue, value & saturation

11. ASSIGNMENT – ELEMENTS OF ART
PHOTOS
Take 4-5 photos representing each of the 7
elements of design (30-35 photos total). One
element should stand out strongly in each photo. You
will use these photos in the next assignment!