Justus Orchard, Hendersonville NC Topics: History Marketing Fun Factor Likeability Target Groups Social Networking Liability Resources

1. Justus Orchard
Hendersonville, NC
Don and Margo Justus

2.  History
 Marketing
 Fun Factor
 Likeability
 Target Groups
 Social Networking
 Liability
 Resources

3. Justus Orchard
4th Generation Apple Growers
U Pick or We Pick Apples
since 1972
Apples
Peaches
Blackberries
Bakery
Cider
Canned Goods
Tractor Rides
Farm Animals

4.  4th generation growing Apples
 Retail U Pick or We Pick business started in front yard
under big oak tree early 1970’s
 Moved to sales shed in 1985
 Moved to current location 2000
 Planted Peaches and Blackberries 2006
 Expanded and added agritourism options in 2006
 Opened Bakery in 2009
 Strive to enhance business every year

5.  U Pick We Pick
 Bakery
 Apple Cider Donuts
 Apple Cider Slushies
 Fried Apple Pies
 Apple Bread
 Tractor Rides
 Adding Cow Train 2013
 Farm animals
 Games
 Cornhole
 Duck Races
 Picnic Area
 Weekend BBQ
 Educational Tours

6.  Knowledgeable and Friendly Staff
 Quality Product
 Quantity of Product
 Neat appearance of property
 Keep the quaintness factor
 Availability of parking
 Offer multiple payment methods

7.  Families
 Church Groups
 Community Groups
 College Students
 School Groups
 Public
 Private
 Homeschool

8. Social Networking
 Facebook
 Web Page
 Email List
 Twitter
Living Social
Groupon
Rack Cards
 Taking the place of business cards
Local Business Networking
 Hotels
 Restaurants
 Retail Stores

9.  Liability insurance that covers all activities on farm
 Liability signage that encourages awareness
 Posted rules
 Anticipation and correction of any liability issues on
farm

10.  ASAP
http://asapconnections.org/
 NCANA
http://www.ncagr.gov/markets/agritourism/ANAmission.htm
 Blue Ridge Direct Marketing Association
http://www.ncapples.com/
Local extension office
www.ncfarmfresh
www.pickyourown.org
www.agritourismworld.com

11. Questions?